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value: Plum

details 4:

label: Scent

value: Fragrance Free, Unscented

details 5:

label: Gender

value: Unisex

details 6:

label: Concern

value: Blemishes, Uneven Tone, Acne scars

details 7:

label: Free Of

value: Fragrance-free, Paraben-free

details 8:

label: Texture

value: Non-greasy

details 9:

label: Category

value: Face Serum

details 10:

label: Item Form

value: Drop

details 11:

label: Skin Type

value: All, Combination, Dry, Normal, Oily Acne Prone, Sensitive, All Skin Types, All Skin Type

details 12:

label: Preference

value: Clinically Proven

details 13:

label: Shelf Life

value: 21 Months

details 14:

label: Formulation

value: Liquid

details 15:

label: Item Weight

value: 50 Grams

details 16:

label: Net Quantity

value: 50 ml

details 17:

label: Certifications

value: Dermat-Tested

details 18:

label: Sustainability

value: 100% vegan

details 19:

label: Application Time

value: Daily

details 20:

label: Material Feature

value: Vegan

details 21:

label: Product Benefits

value: Brightening, Clearing, Glow, Regulate sebum production, Act on blemishes, Act on hyperpigmentation, Prevent inflammation, Soothes redness, Improves skin tone, Smoothens skin texture, Soothes inflammation

details 22:

label: Country of Origin

value: India

details 23:

label: Active Ingredients

value: Licorice, Niacinamide, Rice Ferment Extracts

details 24:

label: Application Method

value: Used after cleansing and before moisturizing

details 25:

label: Included Components

value: Dropper cap

details 26:

label: Special Ingredients

value: Niacinamide, Rice Ferment Extracts, Licorice, Squalane, Vitamin E

details 27:

label: Highlighted Features

value: Non-greasy

sectionLabel: Full Specs

type: SPECIFICATIONS

sections 2:

detailedReviews:

detailedReviews 1:

content: honestly love the Plum Rice Water and Niacinamide 10% Serum sooo much. This is my second time using it and I can?t explain how happy I am with the results ...

marketplace: google

source: google

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google

starRating: 5

title: Love Plum Rice Water Niacinamide Serum

detailedReviews 2:

content: I have been using the Plum Niacinamide Serum in my morning skincare routine for almost a month now. I use it on top of a Vitamin C serum. So the order of my ...

marketplace: google

source: google

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google

starRating: 5

title: Using Plum Niacinamide Serum in routine

detailedReviews 3:

content: The Plum Rice Water & 10% Niacinamide Serum is generally well-rated (around 4.4? online) for brightening skin fading blemishes and improving texture without ...

marketplace: google

source: google

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starRating: 5

title: Plum Niacinamide Serum brightens and improves texture

detailedReviews 4:

content: Must-Have Serum! ?Plum's Rice Water & Niacinamide 10% Serum is a true skincare game-changer. I noticed a visible glow right after the first use?my skin ...

marketplace: google

source: google

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starRating: 5

title: Plum Niacinamide Serum is a game-changer

detailedReviews 5:

content: This serum is an absolute game-changer! The texture is lightweight and absorbs into the skin like a dream?no greasy residue no heaviness just pure hydration ...

marketplace: google

source: google

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starRating: 5

title: Lightweight, hydrating, and non-greasy serum

detailedReviews 6:

content: clear my acne problem and brightening skin

marketplace: smytten

source: smytten

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starRating: 5

title: Clears acne and brightens skin

detailedReviews 7:

content: Best serum for uneven skin and reduce the spots

marketplace: smytten

source: smytten

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starRating: 5

title: Reduces uneven skin and spots

detailedReviews 8:

content: removes pigmentation good and shtinks pore size

marketplace: smytten

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starRating: 5

title: Removes pigmentation, shrinks pores

detailedReviews 9:

content: good product 😀help to reduce dark

marketplace: smytten

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starRating: 5

title: Helps reduce dark spots

detailedReviews 10:

content: plum niacinamide serum is the best serum in the market

marketplace: smytten

source: smytten

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starRating: 5

title: Best niacinamide serum on market

detailedReviews 11:

content: it is a nice product with niacinamide

marketplace: smytten

source: smytten

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starRating: 5

title: Nice product with niacinamide

detailedReviews 12:

content: Niacinamide makes skin look hydrated

marketplace: smytten

source: smytten

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starRating: 5

title: Niacinamide makes skin hydrated

detailedReviews 13:

content: Helps the skin to hydrate . Gives a natural glow to the skin .

marketplace: smytten

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starRating: 4

title: Hydrates skin and gives glow

detailedReviews 14:

content: best serum for skin and also give glow 🌟✨

marketplace: smytten

source: smytten

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starRating: 1

title: Best serum for skin and glow

detailedReviews 15:

content: actually helped to clear my skin

marketplace: smytten

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starRating: 5

title: Actually helped to clear my skin

detailedReviews 16:

content: Very good and efficient product

marketplace: smytten

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starRating: 4

title: Very good and efficient product

detailedReviews 17:

content: good product with good packaging

marketplace: smytten

source: smytten

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starRating: 5

title: Good product with good packaging

detailedReviews 18:

content: nice product 😃I m very happy for this

marketplace: smytten

source: smytten

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starRating: 4

title: Nice product, very happy

detailedReviews 19:

content: Good prodct

marketplace: plumgoodness

source: plum goodness

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title: Good product

detailedReviews 20:

content: good....

marketplace: smytten

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starRating: 5

title: Good

detailedReviews 21:

content: Ok type not effective and do not showed any change

marketplace: smytten

source: smytten

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starRating: 4

title: Ok, not effective, no change

detailedReviews 22:

content: love it..........................

marketplace: smytten

source: smytten

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starRating: 4

title: Love it

detailedReviews 23:

content: not for oily skin it got me acne😔

marketplace: smytten

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starRating: 1

title: Not for oily skin, caused acne

detailedReviews 24:

content: best product from smytten............

marketplace: smytten

source: smytten

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starRating: 1

title: Best product from smytten

detailedReviews 25:

content: g hvjbjbjvhchvbnvh. yftchb chdsd

marketplace: smytten

source: smytten

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title: Nonsense review

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content: Users report this serum effectively brightens their complexion and fades blemishes, leading to a more even skin tone and a visible glow, even after the first use.

detailedSources:

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articleHeading: Buy the Best Face Wash for Women & Men Online in India – Plum

articleLink: https://plumgoodness.com/collections/face-wash?srsltid=AfmBOoofJj9tmY_Wm1LeEerokB9imKuXJtMQVE_tswV9YDT0H8LJYUAO

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content: Must-Have Serum! ?Plum's Rice Water & Niacinamide 10% Serum is a true skincare game-changer. I noticed a visible glow right after the first use?my skin ...

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content: clear my acne problem and brightening skin

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items 6:

content: good product 😀help to reduce dark

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content: really good it helps to get even skin tone

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content: best serum for skin and also give glow 🌟✨

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content: The serum's lightweight, milky texture is praised for being hydrating and absorbing quickly into the skin without leaving a greasy residue, making it comfortable for daily use.

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articleHeading: Plum 10% Niacinamide Serum Honest Review | Worth the Hype?

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content: This serum is an absolute game-changer! The texture is lightweight and absorbs into the skin like a dream?no greasy residue no heaviness just pure hydration ...

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content: Formulated with fermented rice water, the serum is noted for improving skin texture and minimizing the appearance of enlarged pores, contributing to smoother-looking skin.

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articleHeading: Buy Sunscreens for Men: Tailored to Enhance Men's Skin & Texture – Plum

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snippets: Hydration and Skin Texture: Many users with dry skin have reported that the serum provides adequate hydration and improves skin texture.

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content: removes pigmentation good and shtinks pore size

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content: The serum is generally considered suitable for all skin types, including sensitive skin, and is formulated without fragrance and parabens, making it a gentle option for daily use.

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articleHeading: Plum 10% Niacinamide Face Serum With Rice Water For Blemish Free Clear And Bright Skin, 30 ml

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title: 1 User Reviews

type: POSITIVE

items 5:

content: The serum's concentrated niacinamide, combined with rice water, is noted for its effectiveness in fading acne marks and providing a 'lit from within glow,' making it a standout product for many users.

detailedSources:

items:

items 1:

articleHeading: I used Niacinamide Serum for 7 Days and THIS is what happened… | Jhanvi Bhatia

articleLink: https://www.youtube.com/watch?v=gt_Q6r90DjE

articleSummary: This video highlights the serum's concentrated niacinamide and rice water for faster results in fading acne marks and providing a glow.

articleTitle: MKBHD

articleType: youtube

favicon: https://www.youtube.com/favicon.ico

snippets: This is literally my third bottle as the 10% niacinamide here is more concentrated and leaves the skin hydrated and soft because of the rice water which is not available in other niacinamide serums., A killer combo that fades acne marks, nourishes and gives you that lit from within glow.

type: ARTICLE

items 2:

articleHeading: Plum 10% Niacinamide Face Serum With Rice Water For Clear Bright Skin | Reviews

articleLink: https://www.nykaa.com/plum-10percent-niacinamide-face-serum-with-rice-water-for-clear-bright-skin/reviews/2684737

articleSummary: This review mentions the serum's effectiveness in reducing dark spots and brightening the complexion.

articleTitle: nykaa.com

articleType: web_article

favicon: https://www.google.com/s2/favicons?domain=https://www.nykaa.com/plum-10percent-niacinamide-face-serum-with-rice-water-for-clear-bright-skin/reviews/2684737&sz=128

snippets: Some users have observed a reduction in dark spots and an overall brighter complexion after consistent use.

type: ARTICLE

items 3:

content: clear my acne problem and brightening skin

marketplace: smytten

source: smytten

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/smytten

starRating: 5

title: Clears acne and brightens skin

type: REVIEWS

items 4:

content: Best serum for uneven skin and reduce the spots

marketplace: smytten

source: smytten

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/smytten

starRating: 5

title: Best serum for uneven skin, spots

type: REVIEWS

reviews: rev_13, rev_18

title: Concentrated niacinamide for faster results.

heading: Concentrated niacinamide for faster results.

sources:

sources 1:

favicon: https://www.youtube.com/favicon.ico

title: MKBHD

sources 2:

favicon: https://www.google.com/s2/favicons?domain=https://www.nykaa.com/plum-10percent-niacinamide-face-serum-with-rice-water-for-clear-bright-skin/reviews/2684737&sz=128

title: nykaa.com

sources 3:

favicon: https://i.flash.tech/a/plain/s3://flash-creatives/images/icons/user-reviews-icon.png

title: 2 User Reviews

type: POSITIVE

items 6:

content: Users appreciate that the serum is formulated with key ingredients like niacinamide and licorice, which are known for their benefits in regulating sebum production, acting on blemishes, and reducing hyperpigmentation.

detailedSources:

items:

items 1:

articleHeading: Buy the Best Face Wash for Women & Men Online in India – Plum

articleLink: https://plumgoodness.com/collections/face-wash?srsltid=AfmBOoofJj9tmY_Wm1LeEerokB9imKuXJtMQVE_tswV9YDT0H8LJYUAO

articleSummary: This article highlights the serum's formulation with niacinamide and licorice for specific skin benefits.

articleTitle: plumgoodness.com

articleType: web_article

favicon: https://plumgoodness.com/cdn/shop/files/favicon_grande_white_bg.png?crop=center&height=48&v=1667387331&width=48

snippets: Formulated with niacinamide and licorice, this beginner-friendly serum fades blemish marks and brightens your complexion., Benefit: Regulate sebum production, Act on blemishes, Act on hyperpigmentation, Brightening, Prevent inflammation

type: ARTICLE

reviews:

title: Contains beneficial niacinamide and licorice.

heading: Contains beneficial niacinamide and licorice.

sources:

sources 1:

favicon: https://plumgoodness.com/cdn/shop/files/favicon_grande_white_bg.png?crop=center&height=48&v=1667387331&width=48

title: plumgoodness.com

type: POSITIVE

items 7:

content: The serum is described as a 'game-changer' by multiple users who noticed significant improvements in their skin's appearance, including a visible glow and clearer complexion, shortly after incorporating it into their routine.

detailedSources:

items:

items 1:

articleHeading: Plum Rice Water and Niacinamide 10% Serum

articleLink: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google

articleSummary: This review explicitly calls the serum a 'game-changer' and notes immediate visible glow.

articleTitle: google

articleType: web_article

favicon: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google

snippets: Must-Have Serum! ?Plum's Rice Water & Niacinamide 10% Serum is a true skincare game-changer. I noticed a visible glow right after the first use?my skin ...

type: ARTICLE

items 2:

content: Must-Have Serum! ?Plum's Rice Water & Niacinamide 10% Serum is a true skincare game-changer. I noticed a visible glow right after the first use?my skin ...

marketplace: google

source: google

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google

starRating: 5

title: Plum Serum is a skincare game-changer

type: REVIEWS

items 3:

content: This serum is an absolute game-changer! The texture is lightweight and absorbs into the skin like a dream?no greasy residue no heaviness just pure hydration ...

marketplace: google

source: google

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google

starRating: 5

title: Serum is lightweight, hydrating, absorbs well

type: REVIEWS

reviews: rev_23, rev_24

title: Considered a skincare game-changer by users.

heading: Considered a skincare game-changer by users.

sources:

sources 1:

favicon: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google

title: google

sources 2:

favicon: https://i.flash.tech/a/plain/s3://flash-creatives/images/icons/user-reviews-icon.png

title: 2 User Reviews

type: POSITIVE

items 8:

content: Some users, particularly those with oily or acne-prone skin, have reported experiencing breakouts, fungal acne, or a worsening of their skin texture after using this serum, suggesting the 10% niacinamide concentration might be too high for them.

detailedSources:

items:

items 1:

articleHeading: Has anyone used Plum Niacinamide Rice Water Serum?

articleLink: https://reddit.com/r/IndianSkincareAddicts/comments/1m22iuk/has_anyone_used_plum_niacinamide_rice_water_serum/n3lk8nc/

articleSummary: This Reddit post contains multiple user reports of the serum causing breakouts and suggesting the niacinamide concentration might be too high.

articleTitle: r/IndianSkincareAddicts

articleType: reddit

favicon: https://www.redditstatic.com/favicon.ico

snippets: It broke me out, Maybe 10% is too much for me., broke me out too. I have oily skin but I don't normally have bad acne(except occasional hormonal acne)., Same here 10% of niacinamide is too much for my skin. My skin cannot handle higher dosage of niacinamide.

type: ARTICLE

items 2:

articleHeading: Review: Plum 10% Niacinamide Face Serum with Rice Water

articleLink: https://reddit.com/r/IndianSkincareAddicts/comments/1jofbwa/review_plum_10_niacinamide_face_serum_with_rice/mksp6ws/

articleSummary: A user in this Reddit thread reported the serum turning their clear skin into a bumpy texture.

articleTitle: r/IndianSkincareAddicts

articleType: reddit

favicon: https://www.redditstatic.com/favicon.ico

snippets: i was also using this and it turned my clear skin into a weird, bumpy texture.

type: ARTICLE

items 3:

articleHeading: Plum 10% Niacinamide vs Plum 5% Niacinamide Serum –Which One Really Works? #niacinamide

articleLink: https://www.youtube.com/watch?v=_aMWn5s6Ed8

articleSummary: This YouTube video advises against the 10% serum for oily and acne-prone skin due to its sticky texture potentially trapping dirt and worsening breakouts.

articleTitle: MKBHD

articleType: youtube

favicon: https://www.youtube.com/favicon.ico

snippets: So it can be a major no for oily to acne prone skin., But because of the 10% nyinomide texture which is very sticky and doesn't dry up., It can be a risk because it will attract more dirt and gunk into your skin., Your acne might actually blow up.

type: ARTICLE

items 4:

content: not for oily skin it got me acne😔

marketplace: smytten

source: smytten

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/smytten

starRating: 1

title: Not for oily skin, caused acne

type: REVIEWS

reviews: rev_2

title: Can cause breakouts for some skin types.

heading: Can cause breakouts for some skin types.

sources:

sources 1:

favicon: https://www.redditstatic.com/favicon.ico

title: r/IndianSkincareAddicts

sources 2:

favicon: https://www.redditstatic.com/favicon.ico

title: r/IndianSkincareAddicts

sources 3:

favicon: https://www.youtube.com/favicon.ico

title: MKBHD

sources 4:

favicon: https://i.flash.tech/a/plain/s3://flash-creatives/images/icons/user-reviews-icon.png

title: 1 User Reviews

type: NEGATIVE

items 9:

content: A few users found the serum to be ineffective for their specific concerns, such as acne spots, and reported seeing no improvement even after consistent use for several weeks or months.

detailedSources:

items:

items 1:

articleHeading: Which one?

articleLink: https://reddit.com/r/IndianSkincareAddicts/comments/1p0klzk/which_one/npjgesr/

articleSummary: This Reddit comment indicates a lack of improvement in acne spots after using the serum for two months.

articleTitle: r/IndianSkincareAddicts

articleType: reddit

favicon: https://www.redditstatic.com/favicon.ico

snippets: I tried the plum one for 2 months but Didn't saw any improvement on the acne spot.

type: ARTICLE

items 2:

articleHeading: Which one?

articleLink: https://reddit.com/r/IndianSkincareAddicts/comments/1p0klzk/which_one/npm59dd/

articleSummary: Another Reddit user reported no improvement with the Plum serum and switched to a different brand.

articleTitle: r/IndianSkincareAddicts

articleType: reddit

favicon: https://www.redditstatic.com/favicon.ico

snippets: I have used plum one and it doesn't show any improvement currently I'm using minimalist one

type: ARTICLE

items 3:

content: Ok type not effective and do not showed any change

marketplace: smytten

source: smytten

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/smytten

starRating: 4

title: Ok, not effective, no change

type: REVIEWS

reviews: rev_15

title: Some users saw no improvement.

heading: Some users saw no improvement.

sources:

sources 1:

favicon: https://www.redditstatic.com/favicon.ico

title: r/IndianSkincareAddicts

sources 2:

favicon: https://www.redditstatic.com/favicon.ico

title: r/IndianSkincareAddicts

sources 3:

favicon: https://i.flash.tech/a/plain/s3://flash-creatives/images/icons/user-reviews-icon.png

title: 1 User Reviews

type: NEGATIVE

items 10:

content: The serum's milky and sticky texture has been noted as not ideal for oily or combination skin types, as it may not absorb as quickly and could potentially trap dirt, leading to concerns about worsening breakouts.

detailedSources:

items:

items 1:

articleHeading: Has anyone used Plum Niacinamide Rice Water Serum?

articleLink: https://reddit.com/r/IndianSkincareAddicts/comments/1m22iuk/has_anyone_used_plum_niacinamide_rice_water_serum/n3lon2s/

articleSummary: A Reddit user preferred the watery consistency of other serums over Plum's milky texture for their oily combination skin.

articleTitle: r/IndianSkincareAddicts

articleType: reddit

favicon: https://www.redditstatic.com/favicon.ico

snippets: However, what worked best for me was deconstruct niacinamide serum with 5%, niacinamide and Alpha Arbutin so i am planning to switch to deconstruct 10% serum because I feel their watery consistency works the best for my oily combination skin instead of plum’s milky consistency

type: ARTICLE

items 2:

articleHeading: Plum 10% Niacinamide vs Plum 5% Niacinamide Serum –Which One Really Works? #niacinamide

articleLink: https://www.youtube.com/watch?v=_aMWn5s6Ed8

articleSummary: This video points out that the 10% serum has a sticky texture that takes a long time to absorb and may not be ideal for oily or acne-prone skin.

articleTitle: MKBHD

articleType: youtube

favicon: https://www.youtube.com/favicon.ico

snippets: But because it's a higher concentration, it's not meant for beginners and because of its sticky texture, it is not meant for oily to acne prone skin as well., Now, let's talk about the plum., 10% nyinomide., It has a very sticky or a tacky finish or texture., Takes really long to absorb into the skin., Feels slightly heavy on the skin., Sometimes can leave a tacky finish which is not great under sunscreen or makeup.

type: ARTICLE

reviews:

title: Sticky texture not ideal for oily skin.

heading: Sticky texture not ideal for oily skin.

sources:

sources 1:

favicon: https://www.redditstatic.com/favicon.ico

title: r/IndianSkincareAddicts

sources 2:

favicon: https://www.youtube.com/favicon.ico

title: MKBHD

type: NEGATIVE

items 11:

content: One user reported that the Plum serum caused them to develop red bumps and flushing, leading to a strong negative sentiment and a decision to avoid Plum products in the future.

detailedSources:

items:

items 1:

articleHeading: Review: Plum 10% Niacinamide Face Serum with Rice Water

articleLink: https://reddit.com/r/IndianSkincareAddicts/comments/1jofbwa/review_plum_10_niacinamide_face_serum_with_rice/mkslypi/

articleSummary: This Reddit post details a user's negative reaction to Plum's niacinamide products, including the serum.

articleTitle: r/IndianSkincareAddicts

articleType: reddit

favicon: https://www.redditstatic.com/favicon.ico

snippets: The serum worked okay in the beginning but later I started noticing red bumps and my skin would start flushing immediately after application., Never letting plum near my face again, thank you

type: ARTICLE

reviews:

title: Caused red bumps and flushing for one user.

heading: Caused red bumps and flushing for one user.

sources:

sources 1:

favicon: https://www.redditstatic.com/favicon.ico

title: r/IndianSkincareAddicts

type: NEGATIVE

scoreData:

Flash AI score: 68

scoreBreakdown:

scoreBreakdown 1:

label: Brightening

value: 85

scoreBreakdown 2:

label: Texture

value: 75

scoreBreakdown 3:

label: Suitability

value: 70

scoreBreakdown 4:

label: Breakouts

value: 45

scoreSummary: Recommended for users seeking brightening and texture improvement, but caution is advised for those with oily or acne-prone skin due to potential breakouts.

sectionLabel: Why We Picked This

showShimmer: false

summary:

type: PICKED_REASONS

type: PRODUCT_DETAILS

widgets 4:

queries: Can I use this serum with other products?, How long does a bottle typically last?, What's the difference between this and other Plum serums?

title: Ask more about this product

type: PL_PRODUCT_FOLLOWUP

widgets 5:

queries: Find affordable niacinamide serums under ₹400, Show similar serums from different brands, Explore complementary face wash products, See Plum serum with different sizes