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subtitle: Expert picks by skin concern, active ingredients & more

title: Explore top-rated Face Serums

type: DISCOVERY_EXPLORE_WIDGET

widgets 4:

isAiSummaryEnabled: false

sections:

sections 1:

details:

details 1:

label: Form

value: Serum

details 2:

label: Size

value: 30 ml

details 3:

label: Free Of

value: Fragrance-free, Paraben-free, Phthalates-free, No animal-derived ingredients

details 4:

label: Texture

value: Non-greasy

details 5:

label: Benefits

value: Regulate sebum production, Act on blemishes, Act on hyperpigmentation, Brightening, Prevent inflammation, Soothes redness, Improves skin tone, Smoothens skin texture, Soothes inflammation

details 6:

label: Category

value: Face Serum

details 7:

label: Concerns

value: Uneven Skin Tone, Hydration, Skin Inflammation, Acne or Blemishes, Dark Spots, Hyperpigmentation, Dull Skin Tone

details 8:

label: Ideal For

value: Men and women above age 16

details 9:

label: Skin Types

value: Oily, Dry, Sensitive, Combination, Normal, All Skin Types

details 10:

label: Best Before

value: 09-12-2026

details 11:

label: Preferences

value: Dermatologically Tested

details 12:

label: Container Type

value: Dropper bottle

details 13:

label: Sustainability

value: 100% vegan

details 14:

label: Key Ingredients

value: Niacinamide, Rice Water, Licorice Extract, Squalane, Caffeine, Hyaluronic Acid

details 15:

label: Application Time

value: Day, Daily

details 16:

label: Country of Origin

value: India

details 17:

label: Application Method

value: Used after cleansing and before moisturizing

details 18:

label: Area of Application

value: Face

sectionLabel: Full Specs

type: SPECIFICATIONS

sections 2:

detailedReviews:

detailedReviews 1:

content: In my teenage years I suffered from severe acne. It shattered my confidence to the core. After few years acne got disappeared a little but dark spots remained and they were so dark they were literally visible from afar. Skin so so dull and unhealthy. After I joined gym and completely gave up on oily food and consumed at least 3 litres of water everyday. Skin condition was pretty the same but it a little difference then I started using skincare . At first I tried joy vitamin c toner and serum for like 7 months it added a little glow to my face but did nothing for my spots so I switched to this. I started using it in July and believe me every dark spot is gone my skin looks crystal clear and the glow it gives it is very surreal like everyone compliments me on my skin and ask me how it became so healthy and glowing and crystal clear..this serum gave me confidence. I would never trade this serum for like anything. This serum is the best.

marketplace: myntra

source: myntra

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/myntra

starRating: 5

title: Acne, dark spots gone, skin clear and glowing

detailedReviews 2:

content: In my teenage years I suffered from severe acne. It shattered my confidence to the core. After few years acne got disappeared a little but dark spots remained and they were so dark they were literally visible from afar. Skin so so dull and unhealthy. After I joined gym and completely gave up on oily food and consumed at least 3 litres of water everyday. Skin condition was pretty the same but it a little difference then I started using skincare. At first I tried joy vitamin c toner and serum for like 7 months it added a little glow to my face but did nothing for my spots so I switched to this. I started using it in July and believe me every dark spot is gone my skin looks crystal clear and the glow it gives it is very surreal like everyone compliments me on my skin and ask me how it became so healthy and glowing and crystal clear..this serum gave me confidence. I would never trade this serum for like anything. This serum is the best.

marketplace: myntra

source: myntra

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/myntra

starRating: 5

title: Acne, dark spots gone, skin clear and glowing

detailedReviews 3:

content: The Plum Rice Water & 10% Niacinamide Serum has a smooth, lightweight texture that absorbs quickly. It doesn’t feel heavy and helps brighten dull .. I have oily skin and I love how light this serum feels on my skin. It’s not sticky or greasy, and over time it really helps in improving my skin tone and making my face look more radiant. The texture is smooth and silky, so it spreads easily and absorbs fast. My skin feels fresh, light, and less dull after regular use. This serum is perfect for daily use – smooth, non-heavy, and easily absorbed. It brightens dull skin and leaves a refreshed, glowing look without feeling greasy. And about delivery it was good experience I'm impressed.. Myntra app delivery was super fast and the packaging was perfect. Very happy with the service! Loved the Myntra app delivery! Quick, safe, and hassle-free. Overall I love this❤❤..

marketplace: myntra

source: myntra

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/myntra

starRating: 5

title: Lightweight, non-sticky serum brightens dull oily skin

detailedReviews 4:

content: honestly love the Plum Rice Water and Niacinamide 10% Serum sooo much. This is my second time using it and I can?t explain how happy I am with the results ...

marketplace: google

source: google

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google

starRating: 5

title: Second time using, very happy with results

detailedReviews 5:

content: I have been using the Plum Niacinamide Serum in my morning skincare routine for almost a month now. I use it on top of a Vitamin C serum. So the order of my ...

marketplace: google

source: google

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google

starRating: 5

title: Using with Vitamin C serum in morning routine

detailedReviews 6:

content: The Plum Rice Water & 10% Niacinamide Serum is generally well-rated (around 4.4? online) for brightening skin fading blemishes and improving texture without ...

marketplace: google

source: google

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google

starRating: 5

title: Well-rated for brightening, blemishes, and texture

detailedReviews 7:

content: I have used a smaller size of this one and since then this one has become my favourite. I'm in love with this onethe texturethe formulaand the glow it gives ...

marketplace: google

source: google

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google

starRating: 5

title: Favorite serum: texture, formula, and glow

detailedReviews 8:

content: The Plum 10% Niacinamide & Rice Water Brightening Face Serum is a commendable option for individuals with oily or combination skin seeking to address ...

marketplace: google

source: google

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google

starRating: 4

title: Commendable for oily/combination skin concerns

highlights:

highlights 1:

label: acne gone

percent: 25

type: POSITIVE

highlights 2:

label: dark spots gone

percent: 25

type: POSITIVE

highlights 3:

label: skin clear

percent: 25

type: POSITIVE

highlights 4:

label: glowing skin

percent: 25

type: POSITIVE

highlights 5:

label: lightweight serum

percent: 13

type: POSITIVE

highlights 6:

label: non-sticky serum

percent: 13

type: POSITIVE

highlights 7:

label: brightens dull skin

percent: 13

type: POSITIVE

highlights 8:

label: happy with results

percent: 13

type: POSITIVE

rating: 4.5

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type: REVIEWS

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items:

items 1:

content: Users report a visible reduction in dark spots and hyperpigmentation, leading to clearer, brighter, and more radiant skin after consistent use, with some experiencing a complete clearing of previous acne scars.

detailedSources:

items:

items 1:

articleHeading: Plum 10% Niacinamide Face Serum with Rice Water for Clear, Blemish-Free, Bright Skin | Suits All Skin Types | Fragrance-Free

articleLink: https://www.amazon.in/Plum-Niacinamide-Fermented-Blemish-Free-Fragrance-Free/dp/B097RBPTRH

articleSummary: This source highlights the serum's effectiveness in fading blemishes and dark spots, contributing to clearer and brighter skin.

articleTitle: amazon.in

articleType: web_article

favicon: https://www.google.com/s2/favicons?domain=https://www.amazon.in/Plum-Niacinamide-Fermented-Blemish-Free-Fragrance-Free/dp/B097RBPTRH&sz=128

snippets: leaves my skin glowing and my acne marks are fading away slowly., brightens my skin, helps fade blemishes, and leaves my face feeling fresh.

type: ARTICLE

items 2:

articleHeading: 10% Niacinamide Serum With Rice Water By Plum| Mansi Nautiyal Mehta

articleLink: https://www.youtube.com/watch?v=YpSe0y7DMjw

articleSummary: This YouTube video discusses the serum's benefits for dark spots and hyperpigmentation.

articleTitle: YouTube

articleType: youtube

favicon: https://www.youtube.com/favicon.ico

snippets: the second serum on the list is plum 10% nide face serum this Serum is perfect for someone who is dealing with dark spots hyperpigmentation or dullness and with the added rice water it gives a beautiful healthy glow to the skin

type: ARTICLE

items 3:

marketplace: myntra

source: myntra

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/myntra

starRating: 5

title: Dramatic dark spot reduction and glowing skin

type: REVIEWS

items 4:

content: Hey everyone welcome back to my channel. Hi if you are new here. Today I am reviewing the niacinamide serum that's been trending like crazy and honestly I get the hype. The one I have been using is a 10% niacinamide serum with 1% zinc. It's lightweight fragrance free and absorbs super quickly into the skin. I have been using this for around 3 weeks now mostly at night and here's what I noticed. First my skin texture has really smoothed out. You know those little bumps that don't go away? Yeah they are gone. Second it helped fade some of the pigmentation on my cheeks like those stubborn acne scars. Much lighter now. Bonus it didn't break me out at all and have got combo skin so that's saying something. If you are new to active ingredients or just want to even out your skin tone niacinamide is a safe and effective place to start.

marketplace: google

source: google

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google

starRating: 5

title: Smoothed skin texture, faded pigmentation, no breakouts

type: REVIEWS

items 5:

content: Must-Have Serum! ?Plum's Rice Water & Niacinamide 10% Serum is a true skincare game-changer. I noticed a visible glow right after the first use?my skin looked fresh bright and smooth. With regular use it faded old blemishes and evened out my skin tone beautifully thanks to the power of Rice iokmFerment Extract. It?s lightweight non-sticky and absorbs like a dream. If you want clear radiant and healthy-looking skin?this is the serum you need. Totally worth it!

marketplace: google

source: google

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google

starRating: 5

title: Visible glow, faded blemishes, evened skin tone

type: REVIEWS

items 6:

content: This serum is great for reducing dark spots and controlling oiliness. The combination of niacinamide and rice water helps brighten the skin and even out the tone. It has a lightweight formula that absorbs well without any sticky residue. However, it might take a few weeks to show visible results. Still, a great affordable option for those looking to add niacinamide to their routine!🥰

marketplace: amazon

source: amazon

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/amazon

starRating: 5

title: Reduces dark spots, controls oil, brightens skin

type: REVIEWS

items 7:

content: removes pigmentation good and shtinks pore size

marketplace: smytten

source: smytten

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/smytten

starRating: 5

title: Removes pigmentation and shrinks pore size

type: REVIEWS

items 8:

content: Best serum for uneven skin and reduce the spots

marketplace: smytten

source: smytten

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/smytten

starRating: 5

title: Best serum for uneven skin, reduces spots

type: REVIEWS

items 9:

content: I love this serum so much helps to reduce dark spots

marketplace: tirabeauty

source: tirabeauty

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/tirabeauty

title: Helps to reduce dark spots

type: REVIEWS

items 10:

content: great product the product has helped me in reducing pigmentation and provided better skin

marketplace: tirabeauty

source: tirabeauty

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/tirabeauty

title: Reduced pigmentation and provided better skin

type: REVIEWS

items 11:

content: It makes skin soft and smooth and also keeps complexion even. My skin is very sensitive and this suits me and the results are amazing. I really like this product.

marketplace: amazon

source: amazon

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/amazon

starRating: 5

title: Makes skin soft, smooth, and complexion even

type: REVIEWS

items 12:

content: It was good and my convert into glowing skin

marketplace: amazon

source: amazon

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/amazon

starRating: 5

title: Converted into glowing skin

type: REVIEWS

reviews: rev_13, rev_49, rev_53, rev_12, rev_28, rev_37, rev_42, rev_48, rev_0, rev_4

title: Fades dark spots and acne scars for brighter skin

heading: Fades dark spots and acne scars for brighter skin

sources:

sources 1:

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title: 10 User Reviews

type: POSITIVE

items 2:

content: The serum has a lightweight, non-greasy, and smooth texture that absorbs quickly into the skin, making it comfortable for daily use and suitable for layering with other products without feeling heavy or sticky.

detailedSources:

items:

items 1:

articleHeading: 10% Niacinamide Face Serum with Rice Water for Clear, Blemish-Free, Bright Skin | Suits All Skin Types | Fragrance-Free

articleLink: https://plumgoodness.com/products/10-niacinamide-face-serum-with-rice-water-for-clear-blemish-free-bright-skin-suits-all-skin-types-fragrance-free

articleSummary: This source describes the serum's texture and absorption properties.

articleTitle: plumgoodness.com

articleType: web_article

snippets: Users have noted the serum's lightweight, milky consistency, which absorbs quickly without leaving a greasy residue.

type: ARTICLE

items 2:

articleHeading: 15 days challenge ✨plum Niacinamide rice water serum #skincare #niacinamideserum #plum

articleLink: https://www.youtube.com/watch?v=e1H_F-1AM5U

articleSummary: This YouTube review emphasizes the serum's comfortable and lightweight texture.

articleTitle: YouTube

articleType: youtube

favicon: https://www.youtube.com/favicon.ico

snippets: Day one, the texture feel comfortable. It's milky, lightweight and doesn't make the skin sweaty.

type: ARTICLE

items 3:

marketplace: myntra

source: myntra

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/myntra

starRating: 5

title: Lightweight, non-sticky serum brightens dull skin

type: REVIEWS

items 4:

content: honestly love the Plum Rice Water and Niacinamide 10% Serum sooo much. This is my second time using it and I can’t explain how happy I am with the results. The quality is really good, the texture is light and smooth, and it feels so comfortable on the skin. It absorbs quickly, never sticky, and the clear colour gives such a fresh and pure vibe. Every time I apply it, my skin feels soft, nourished, and cared for. Within a few weeks I could actually see my dull skin turning brighter and glowing naturally. My sister also uses this serum and she loves it just as much as I do, which shows how effective it really is. I swear this is the best thing for glowing skin and I’ll keep buying it because it has become my favourite. Truly a must-have in my skincare routine! And the best part is Plum also sends free gift products sometimes, which makes the whole experience even more exciting and worth it.

marketplace: myntra

source: myntra

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/myntra

starRating: 5

title: Second bottle, skin brighter and naturally glowing

type: REVIEWS

items 5:

content: This serum is an absolute game-changer! The texture is lightweight and absorbs into the skin like a dream?no greasy residue no heaviness just pure hydration. It sinks in almost instantly making it perfect for layering with other products. My skin feels fresh nourished and prepped for the day. If you're looking for a serum that works without feeling sticky or oily this one is a must-try!

marketplace: google

source: google

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starRating: 5

title: Lightweight, absorbs instantly, no greasy residue

type: REVIEWS

items 6:

marketplace: amazon

source: amazon

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starRating: 5

title: Reduces dark spots, controls oil, brightens skin

type: REVIEWS

items 7:

content: It has a nice milky texture and feels amazing on the skin. But but sticky and takes a few minutes to get absorbed. Happy with it

marketplace: amazon

source: amazon

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starRating: 5

title: Milky texture, feels amazing, slightly sticky

type: REVIEWS

reviews: rev_14, rev_15, rev_54, rev_12, rev_9

title: Lightweight, non-greasy texture absorbs quickly

heading: Lightweight, non-greasy texture absorbs quickly

sources:

sources 1:

title: plumgoodness.com

sources 2:

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title: 5 User Reviews

type: POSITIVE

items 3:

content: The serum is effective in improving overall skin tone, reducing the appearance of pores, and smoothing skin texture, leaving the complexion looking more even and healthy.

detailedSources:

items:

items 1:

articleHeading: Which skin care products should you not combine with niacinamide?

articleLink: https://www.quora.com/Which-skin-care-products-should-you-not-combine-with-niacinamide

articleSummary: This article mentions niacinamide's benefits for pores and skin texture.

articleTitle: quora.com

articleType: web_article

favicon: https://www.google.com/s2/favicons?domain=https://www.quora.com/&sz=128

snippets: It reduces the size of enlarged pores and improves skin texture.

type: ARTICLE

items 2:

articleHeading: 10% Niacinamide Serum With Rice Water By Plum| Mansi Nautiyal Mehta

articleLink: https://www.youtube.com/watch?v=YpSe0y7DMjw

articleSummary: This video highlights the serum's effectiveness in minimizing pores and improving skin tone.

articleTitle: YouTube

articleType: youtube

favicon: https://www.youtube.com/favicon.ico

snippets: the combination of niacinamide and rice water is so unique it will help you to heal repair and protect your skin, the serum has also made my skin so much plumper and hydrated and i am absolutely loving the effect of this serum and i would highly recommend you all to give it a try

type: ARTICLE

items 3:

marketplace: google

source: google

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google

starRating: 5

title: Smoothed skin texture, faded pigmentation, no breakouts

type: REVIEWS

items 4:

marketplace: google

source: google

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google

starRating: 5

title: Visible glow, faded blemishes, evened skin tone

type: REVIEWS

items 5:

content: It’s really a good product, it’s my second bottle and I am already seeing changes in my face. Pores reduced and pigmentation reduced drastically as well. No skin issues but do a patch test as people have different skin texture. Highly give it a try

marketplace: amazon

source: amazon

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/amazon

starRating: 5

title: Pores and pigmentation reduced drastically

type: REVIEWS

items 6:

content: removes pigmentation good and shtinks pore size

marketplace: smytten

source: smytten

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/smytten

starRating: 5

title: Removes pigmentation and shrinks pore size

type: REVIEWS

items 7:

content: It makes skin soft and smooth and also keeps complexion even. My skin is very sensitive and this suits me and the results are amazing. I really like this product.

marketplace: amazon

source: amazon

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/amazon

starRating: 5

title: Makes skin soft, smooth, and complexion even

type: REVIEWS

items 8:

content: clear my acne problem and brightening skin

marketplace: smytten

source: smytten

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/smytten

starRating: 5

title: Clears acne and brightens skin

type: REVIEWS

reviews: rev_49, rev_53, rev_8, rev_28, rev_0, rev_32

title: Evens skin tone and smooths texture, shrinks pores

heading: Evens skin tone and smooths texture, shrinks pores

sources:

sources 1:

favicon: https://www.google.com/s2/favicons?domain=https://www.quora.com/&sz=128

title: quora.com

sources 2:

favicon: https://www.youtube.com/favicon.ico

title: YouTube

sources 3:

favicon: https://i.flash.tech/a/plain/s3://flash-creatives/images/icons/user-reviews-icon.png

title: 6 User Reviews

type: POSITIVE

items 4:

content: The serum is formulated to be gentle and soothing, with users reporting no irritation or breakouts even with daily use, making it suitable for sensitive skin types.

detailedSources:

items:

items 1:

articleHeading: Plum Niacinamide and Rice water Serum Review | Best Niacinamide Serum? | Bhawna sharma

articleLink: https://www.youtube.com/watch?v=ujHQiQxB5U8

articleSummary: This review mentions the serum's ability to reduce redness and irritation.

articleTitle: YouTube

articleType: youtube

favicon: https://www.youtube.com/favicon.ico

snippets: It has helped in reducing redness and irritation on my skin.

type: ARTICLE

items 2:

content: I have been using the Plum Niacinamide Serum in my morning skincare routine for almost a month now. I use it on top of a Vitamin C serum. So the order of my morning skincare is Cleansing -> Toning ? > Vitamin C -> Plum Niacinamide Serum -> Sunscreen. Since my sunscreen has a dewy finish and this serum is quite hydrating too I skip a moisturizer while using it.The first thing that impressed me about this serum is how gentle and soothing it is despite containing 10% Niacinamide. Usually high percentages of Niacinamide irritate my skin slightly leading to bumps on my forehead. Hence I prefer to buffer them and use them on alternate days. But with the Plum Niacinamide Serum I did not face any such irritation or breakouts even though I use it unbuffered every single day.

marketplace: google

source: google

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google

starRating: 5

title: Gentle and soothing, no irritation with niacinamide

type: REVIEWS

items 3:

content: It makes skin soft and smooth and also keeps complexion even. My skin is very sensitive and this suits me and the results are amazing. I really like this product.

marketplace: amazon

source: amazon

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/amazon

starRating: 5

title: Makes skin soft, smooth, and complexion even

type: REVIEWS

items 4:

content: The Plum Rice Water & 10% Niacinamide Serum is generally well-rated (around 4.4? online) for brightening skin fading blemishes and improving texture without being too harsh. It combines niacinamide and rice water?both known for calming and balancing the skin?and suits most skin types especially oily to combination. Many users find it gentle and lightweight though a few mention it can feel slightly rich in humid weather or a bit drying for very dry skin. It?s vegan fragrance-free and works best with regular use alongside sunscreen. Not a miracle fix but for evening tone reducing spots and adding glow it?s a solid and safe choice?just patch-test first if your skin is sensitive.

marketplace: google

source: google

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google

starRating: 5

title: Brightens, fades blemishes, improves texture, suits oily skin

type: REVIEWS

reviews: rev_51, rev_0, rev_52

title: Gentle and soothing, suitable for sensitive skin

heading: Gentle and soothing, suitable for sensitive skin

sources:

sources 1:

favicon: https://www.youtube.com/favicon.ico

title: YouTube

sources 2:

favicon: https://i.flash.tech/a/plain/s3://flash-creatives/images/icons/user-reviews-icon.png

title: 3 User Reviews

type: POSITIVE

items 5:

content: The Plum 10% Niacinamide Serum with Rice Water is praised for its effectiveness in brightening dull skin and providing a natural, healthy glow, with users noticing a significant difference in their skin's radiance.

detailedSources:

items:

items 1:

articleHeading: 15 days challenge ✨plum Niacinamide rice water serum #skincare #niacinamideserum #plum

articleLink: https://www.youtube.com/watch?v=e1H_F-1AM5U

articleSummary: This video highlights the serum's ability to make skin brighter.

articleTitle: YouTube

articleType: youtube

favicon: https://www.youtube.com/favicon.ico

snippets: Day 11, I could actually notice my skin become brighter.

type: ARTICLE

items 2:

articleHeading: 10% Niacinamide Face Serum with Rice Water for Clear, Blemish-Free, Bright Skin | Suits All Skin Types | Fragrance-Free

articleLink: https://plumgoodness.com/products/10-niacinamide-face-serum-with-rice-water-for-clear-blemish-free-bright-skin-suits-all-skin-types-fragrance-free

articleSummary: This source mentions the serum's hydrating properties contributing to a glowing complexion.

articleTitle: plumgoodness.com

articleType: web_article

snippets: The serum is appreciated for its hydrating properties, with users noting it leaves my skin glowing and my acne marks are fading away slowly.

type: ARTICLE

items 3:

marketplace: myntra

source: myntra

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/myntra

starRating: 5

title: Lightweight, non-sticky serum brightens dull skin

type: REVIEWS

items 4:

marketplace: myntra

source: myntra

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/myntra

starRating: 5

title: Second bottle, skin brighter and naturally glowing

type: REVIEWS

items 5:

marketplace: google

source: google

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google

starRating: 5

title: Visible glow, faded blemishes, evened skin tone

type: REVIEWS

items 6:

content: It was good and my convert into glowing skin

marketplace: amazon

source: amazon

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/amazon

starRating: 5

title: Converted into glowing skin

type: REVIEWS

items 7:

content: Helps the skin to hydrate . Gives a natural glow to the skin .

marketplace: smytten

source: smytten

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/smytten

starRating: 4

title: Hydrates skin, gives natural glow

type: REVIEWS

items 8:

content: This is my first niacinamide face serum... I can see my face is glowing after use and packaging also good let's see how to react other face issues after the bottle was finished...

marketplace: flipkart

source: flipkart

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/flipkart

starRating: 4

title: Face is glowing, packaging good

type: REVIEWS

reviews: rev_14, rev_15, rev_53, rev_4, rev_23, rev_17

title: Brightens dull skin for a natural glow

heading: Brightens dull skin for a natural glow

sources:

sources 1:

favicon: https://www.youtube.com/favicon.ico

title: YouTube

sources 2:

title: plumgoodness.com

sources 3:

favicon: https://i.flash.tech/a/plain/s3://flash-creatives/images/icons/user-reviews-icon.png

title: 6 User Reviews

type: POSITIVE

items 6:

content: The serum is noted for its ability to regulate sebum production, which helps control oiliness and can contribute to clearer skin, making it a beneficial addition for those with oily skin types.

detailedSources:

items:

items 1:

articleHeading: 10% Niacinamide Serum With Rice Water By Plum| Mansi Nautiyal Mehta

articleLink: https://www.youtube.com/watch?v=zwMxC39ZC7k

articleSummary: This video mentions niacinamide's role in regulating sebum production.

articleTitle: YouTube

articleType: youtube

favicon: https://www.youtube.com/favicon.ico

snippets: basically niacinamide helps you to soothe acne and it also regulates the sebum production

type: ARTICLE

items 2:

marketplace: myntra

source: myntra

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/myntra

starRating: 5

title: Lightweight, non-sticky serum brightens dull skin

type: REVIEWS

items 3:

content: My skin is oily.This product suits me. First 2 weeks gives pimple. I saw the difference in my skin glow and brighten the face after using one month. Very nice👌 product difintly try this one

marketplace: amazon

source: amazon

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/amazon

starRating: 4

title: Oily skin, brightens face after one month

type: REVIEWS

reviews: rev_14, rev_1

title: Helps control oiliness by regulating sebum

heading: Helps control oiliness by regulating sebum

sources:

sources 1:

favicon: https://www.youtube.com/favicon.ico

title: YouTube

sources 2:

favicon: https://i.flash.tech/a/plain/s3://flash-creatives/images/icons/user-reviews-icon.png

title: 2 User Reviews

type: POSITIVE

items 7:

content: The product is described as being fragrance-free, vegan, and dermat-tested, aligning with ethical and safety standards that appeal to a conscious consumer base.

detailedSources:

items:

items 1:

articleHeading: 10% Niacinamide Face Serum with Rice Water for Clear, Blemish-Free, Bright Skin | Suits All Skin Types | Fragrance-Free

articleLink: https://plumgoodness.com/products/10-niacinamide-face-serum-with-rice-water-for-clear-blemish-free-bright-skin-suits-all-skin-types-fragrance-free

articleSummary: This source confirms the product is fragrance-free and vegan.

articleTitle: plumgoodness.com

articleType: web_article

snippets: It is a fragrance-free product, 100% vegan

type: ARTICLE

items 2:

articleHeading: 10% Niacinamide Serum With Rice Water By Plum| Mansi Nautiyal Mehta

articleLink: https://www.youtube.com/watch?v=zwMxC39ZC7k

articleSummary: This video highlights the product's cruelty-free and vegan status.

articleTitle: YouTube

articleType: youtube

favicon: https://www.youtube.com/favicon.ico

snippets: we all know that plum products are cruelty free and vegan

type: ARTICLE

items 3:

marketplace: google

source: google

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google

starRating: 5

title: Brightens, fades blemishes, improves texture, suits oily skin

type: REVIEWS

reviews: rev_52

title: Fragrance-free, vegan, and dermat-tested formula

heading: Fragrance-free, vegan, and dermat-tested formula

sources:

sources 1:

title: plumgoodness.com

sources 2:

favicon: https://www.youtube.com/favicon.ico

title: YouTube

sources 3:

favicon: https://i.flash.tech/a/plain/s3://flash-creatives/images/icons/user-reviews-icon.png

title: 1 User Reviews

type: POSITIVE

items 8:

content: The serum's formulation, combining Niacinamide with Rice Water, is highlighted as a unique and effective duo that works synergistically to address multiple skin concerns, differentiating it from other products.

detailedSources:

items:

items 1:

articleHeading: Review: Plum 10% Niacinamide Face Serum with Rice Water

articleLink: https://reddit.com/r/IndianSkincareAddicts/comments/1jofbwa/review_plum_10_niacinamide_face_serum_with_rice/mku11h3/

articleSummary: This Reddit comment speculates on the role of fermented rice water.

articleTitle: IndianSkincareAddicts

articleType: reddit

favicon: https://www.redditstatic.com/favicon.ico

snippets: I think the reason is "Rice water". It's fermented rice water

type: ARTICLE

items 2:

articleHeading: 10% Niacinamide Serum With Rice Water By Plum| Mansi Nautiyal Mehta

articleLink: https://www.youtube.com/watch?v=YpSe0y7DMjw

articleSummary: This video emphasizes the unique and effective combination of niacinamide and rice water.

articleTitle: YouTube

articleType: youtube

favicon: https://www.youtube.com/favicon.ico

snippets: Nor rice water comination super work rice water inent product difference something exact price skin super work and Rice watertion Rice water R water prod skin skin so first rec direct product best or support support GL next skintion water but rice watertion skin two minuts mo every time fing aqu rice water mo skintion worktion skin tat t First but rec satch tat t ML ml00 ML blue Colin France add Skin Care prodct men women two minutct Just two drops easy skin blends so four month CH internally problem Reflection skin first C heth heth by side same time active skin ty skin Black spot spot two month Dark one Mon before bright J skin AC P and same acne F skin but work prodct inodce prod upcing share work B satisfying feel Ok share remaining product so start problem AC starting por actually por treatment Skin Care prodct minim F CH so heav skin sktion inodce skin but serious Magic Skin Magic ches Dark Spot F month scar pigmentation Black Spot and active pimple pimples active pimple he so prodcts work work find out one week p prodct meod prodct AC retin AV AC P Black SP difference or Black SP and long Deep SC De ple Happy ex Glow prodct prodct GL skin body Col Comp skin body morning R PM R incl product ence light of Mask careful bettertial stag sunreen and make prod lipsck skin R water water face cre water skin Rose po foundation skin but frrance but still like next prodct revw genene revw com next super bye bye an

type: ARTICLE

items 3:

marketplace: myntra

source: myntra

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/myntra

starRating: 5

title: Second bottle, skin brighter and naturally glowing

type: REVIEWS

items 4:

content: honestly love the Plum Rice Water and Niacinamide 10% Serum sooo much. This is my second time using it and I can?t explain how happy I am with the results. The quality is really good the texture is light and smooth and it feels so comfortable on the skin. It absorbs quickly never sticky and the clear colour gives such a fresh and pure vibe. Every time I apply it my skin feels soft nourished and cared for. Within a few weeks I could actually see my dull skin turning brighter and glowing naturally. My sister also uses this serum and she loves it just as much as I do which shows how effective it really is. I swear this is the best thing for glowing skin and I?ll keep buying it because it has become my favourite. Truly a must-have in my skincare routine! And the best part is Plum also sends free gift products sometimes which makes the whole experience even more exciting and worth it.

marketplace: google

source: google

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google

starRating: 5

title: Second bottle, skin brighter and naturally glowing

type: REVIEWS

reviews: rev_15, rev_50

title: Unique Niacinamide and Rice Water combination

heading: Unique Niacinamide and Rice Water combination

sources:

sources 1:

favicon: https://www.redditstatic.com/favicon.ico

title: IndianSkincareAddicts

sources 2:

favicon: https://www.youtube.com/favicon.ico

title: YouTube

sources 3:

favicon: https://i.flash.tech/a/plain/s3://flash-creatives/images/icons/user-reviews-icon.png

title: 2 User Reviews

type: POSITIVE

items 9:

content: The serum is praised for its hydrating properties, which contribute to making the skin feel plump and look more moisturized, providing instant hydration that helps maintain skin moisture throughout the day.

detailedSources:

items:

items 1:

articleHeading: 10% Niacinamide Face Serum with Rice Water for Clear, Blemish-Free, Bright Skin | Suits All Skin Types | Fragrance-Free

articleLink: https://plumgoodness.com/products/10-niacinamide-face-serum-with-rice-water-for-clear-blemish-free-bright-skin-suits-all-skin-types-fragrance-free

articleSummary: This source mentions the serum's hydrating benefits.

articleTitle: plumgoodness.com

articleType: web_article

snippets: Clinical studies have shown that the serum provides twice the instant hydration, helping to keep the skin moisturized.

type: ARTICLE

items 2:

articleHeading: Smytten

articleLink: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/smytten

articleSummary: This source mentions the serum's hydrating and glow-giving properties.

articleTitle: smytten

articleType: web_article

favicon: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/smytten

snippets: Helps the skin to hydrate . Gives a natural glow to the skin .

type: ARTICLE

items 3:

content: Awsum serum. I am using it for first time. It makes my skin plump and glowy.

marketplace: amazon

source: amazon

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/amazon

starRating: 5

title: Makes skin plump and glowy

type: REVIEWS

items 4:

content: Helps the skin to hydrate . Gives a natural glow to the skin .

marketplace: smytten

source: smytten

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/smytten

starRating: 4

title: Hydrates skin, gives natural glow

type: REVIEWS

items 5:

content: Niacinamide makes skin look hydrated

marketplace: smytten

source: smytten

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/smytten

starRating: 5

title: Niacinamide makes skin look hydrated

type: REVIEWS

reviews: rev_2, rev_23, rev_36

title: Provides instant hydration for plump skin

heading: Provides instant hydration for plump skin

sources:

sources 1:

title: plumgoodness.com

sources 2:

favicon: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/smytten

title: smytten

sources 3:

favicon: https://i.flash.tech/a/plain/s3://flash-creatives/images/icons/user-reviews-icon.png

title: 3 User Reviews

type: POSITIVE

items 10:

content: Some users, particularly those with oily or acne-prone skin, have reported experiencing breakouts, red bumps, or a worsening of skin texture after using the Plum 10% Niacinamide Serum, suggesting the 10% concentration might be too high for certain skin types.

detailedSources:

items:

items 1:

articleHeading: Has anyone used Plum Niacinamide Rice Water Serum?

articleLink: https://reddit.com/r/IndianSkincareAddicts/comments/1m22iuk/has_anyone_used_plum_niacinamide_rice_water_serum/n3lk8nc/

articleSummary: This Reddit comment indicates the serum caused breakouts for a user with oily skin.

articleTitle: IndianSkincareAddicts

articleType: reddit

favicon: https://www.redditstatic.com/favicon.ico

snippets: It broke me out, Maybe 10% is too much for me.

type: ARTICLE

items 2:

articleHeading: Has anyone used Plum Niacinamide Rice Water Serum?

articleLink: https://reddit.com/r/IndianSkincareAddicts/comments/1m22iuk/has_anyone_used_plum_niacinamide_rice_water_serum/n3lm8i6/

articleSummary: This Reddit comment reports ruined skin texture and fungal bumps from the serum.

articleTitle: IndianSkincareAddicts

articleType: reddit

favicon: https://www.redditstatic.com/favicon.ico

snippets: yeah i tried the 10 percentage one after reading all the reviews but it completely ruined my texture and gave me some fungal bumps.

type: ARTICLE

items 3:

articleHeading: Review: Plum 10% Niacinamide Face Serum with Rice Water

articleLink: https://reddit.com/r/IndianSkincareAddicts/comments/1jofbwa/review_plum_10_niacinamide_face_serum_with_rice/mksp6ws/

articleSummary: This Reddit comment mentions the serum turning clear skin into a bumpy texture.

articleTitle: IndianSkincareAddicts

articleType: reddit

favicon: https://www.redditstatic.com/favicon.ico

snippets: i was also using this and it turned my clear skin into a weird, bumpy texture.

type: ARTICLE

items 4:

content: Its give pimple for my oily skin

marketplace: amazon

source: amazon

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/amazon

starRating: 3

title: Gives pimples for oily skin

type: REVIEWS

items 5:

content: Iam using serum for the first time ..just started using it...waiting for the results Used it for two weeks.it made my face smooth but didnt reduced by pores and scars☹️ Edit: after using it for two weeks my skin get ever worst ..many pimples came

marketplace: flipkart

source: flipkart

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/flipkart

starRating: 4

title: Made face smooth, but caused pimples

type: REVIEWS

items 6:

content: not for oily skin it got me acne😔

marketplace: smytten

source: smytten

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/smytten

starRating: 1

title: Not for oily skin, caused acne

type: REVIEWS

items 7:

content: This sadly worsen my skin, I'd not call the only factor, because I was using too many harsh chemicals at the same time. I got no results as well.

marketplace: amazon

source: amazon

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/amazon

starRating: 1

title: Worsened skin, no results

type: REVIEWS

reviews: rev_3, rev_16, rev_21, rev_7

title: Can cause breakouts for some oily/acne-prone skin

heading: Can cause breakouts for some oily/acne-prone skin

sources:

sources 1:

favicon: https://www.redditstatic.com/favicon.ico

title: IndianSkincareAddicts

sources 2:

favicon: https://www.redditstatic.com/favicon.ico

title: IndianSkincareAddicts

sources 3:

favicon: https://www.redditstatic.com/favicon.ico

title: IndianSkincareAddicts

sources 4:

favicon: https://i.flash.tech/a/plain/s3://flash-creatives/images/icons/user-reviews-icon.png

title: 4 User Reviews

type: NEGATIVE

items 11:

content: While some users find the serum's milky texture suitable, others, especially those with oily skin, prefer a more watery consistency and find Plum's texture to be slightly sticky or tacky, which can feel heavy and potentially attract more dirt.

detailedSources:

items:

items 1:

articleHeading: Has anyone used Plum Niacinamide Rice Water Serum?

articleLink: https://reddit.com/r/IndianSkincareAddicts/comments/1m22iuk/has_anyone_used_plum_niacinamide_rice_water_serum/n3lon2s/

articleSummary: This Reddit comment contrasts Plum's milky consistency with preferred watery textures for oily skin.

articleTitle: IndianSkincareAddicts

articleType: reddit

favicon: https://www.redditstatic.com/favicon.ico

snippets: However, what worked best for me was deconstruct niacinamide serum with 5%, niacinamide and Alpha Arbutin so i am planning to switch to deconstruct 10% serum because I feel their watery consistency works the best for my oily combination skin instead of plum’s milky consistency

type: ARTICLE

items 2:

articleHeading: Plum 10% Niacinamide vs Plum 5% Niacinamide Serum –Which One Really Works? #niacinamide

articleLink: https://www.youtube.com/watch?v=_aMWn5s6Ed8

articleSummary: This video describes the 10% serum's sticky texture as potentially problematic for oily skin.

articleTitle: YouTube

articleType: youtube

favicon: https://www.youtube.com/favicon.ico

snippets: But because it's a higher concentration, it's not meant for beginners and because of its sticky texture, it is not meant for oily to acne prone skin as well., It has a very sticky or a tacky finish or texture., Takes really long to absorb into the skin., Feels slightly heavy on the skin.

type: ARTICLE

items 3:

content: It has a nice milky texture and feels amazing on the skin. But but sticky and takes a few minutes to get absorbed. Happy with it

marketplace: amazon

source: amazon

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/amazon

starRating: 5

title: Milky texture, feels amazing, slightly sticky

type: REVIEWS

items 4:

content: The 10% niacinamide serum I think its a good product with a great consistency but if you have oily skin idk if its good or not

marketplace: tirabeauty

source: tirabeauty

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/tirabeauty

title: Good consistency, unsure for oily skin

type: REVIEWS

reviews: rev_9, rev_47

title: Sticky texture may not suit all, especially oily skin

heading: Sticky texture may not suit all, especially oily skin

sources:

sources 1:

favicon: https://www.redditstatic.com/favicon.ico

title: IndianSkincareAddicts

sources 2:

favicon: https://www.youtube.com/favicon.ico

title: YouTube

sources 3:

favicon: https://i.flash.tech/a/plain/s3://flash-creatives/images/icons/user-reviews-icon.png

title: 2 User Reviews

type: NEGATIVE

items 12:

content: Some users have reported that the serum did not provide significant results or even worsened their skin condition, suggesting it may not be effective for everyone and advising a patch test before full application.

detailedSources:

items:

items 1:

articleHeading: Has anyone used Plum Niacinamide Rice Water Serum?

articleLink: https://reddit.com/r/IndianSkincareAddicts/comments/1m22iuk/has_anyone_used_plum_niacinamide_rice_water_serum/n3ll3kw/

articleSummary: This Reddit comment indicates the serum caused a breakout for the user.

articleTitle: IndianSkincareAddicts

articleType: reddit

favicon: https://www.redditstatic.com/favicon.ico

snippets: Same plum broke me out terribly and surprisingly tge minimalist one calmed it down

type: ARTICLE

items 2:

articleHeading: 10% Niacinamide Face Serum with Rice Water for Clear, Blemish-Free, Bright Skin | Suits All Skin Types | Fragrance-Free

articleLink: https://plumgoodness.com/products/10-niacinamide-face-serum-with-rice-water-for-clear-blemish-free-bright-skin-suits-all-skin-types-fragrance-free

articleSummary: This source advises performing a patch test.

articleTitle: plumgoodness.com

articleType: web_article

snippets: It's advisable to perform a patch test before full application to ensure compatibility with your skin.

type: ARTICLE

items 3:

content: This sadly worsen my skin, I'd not call the only factor, because I was using too many harsh chemicals at the same time. I got no results as well.

marketplace: amazon

source: amazon

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/amazon

starRating: 1

title: Worsened skin, no results

type: REVIEWS

items 4:

content: Not upto the mark, that's the reason giving 4 Stars. But you can definitely try this once. Else go for DermaCo instead.

marketplace: amazon

source: amazon

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/amazon

starRating: 4

title: Not upto the mark, try DermaCo

type: REVIEWS

items 5:

marketplace: flipkart

source: flipkart

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/flipkart

starRating: 4

title: Made face smooth, but caused pimples

type: REVIEWS

items 6:

content: not for oily skin it got me acne😔

marketplace: smytten

source: smytten

sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/smytten

starRating: 1

title: Not for oily skin, caused acne

type: REVIEWS

reviews: rev_7, rev_6, rev_16, rev_21

title: May not work for everyone; patch test advised

heading: May not work for everyone; patch test advised

sources:

sources 1:

favicon: https://www.redditstatic.com/favicon.ico

title: IndianSkincareAddicts

sources 2:

title: plumgoodness.com

sources 3:

favicon: https://i.flash.tech/a/plain/s3://flash-creatives/images/icons/user-reviews-icon.png

title: 4 User Reviews

type: NEGATIVE

scoreData:

Flash AI score: 87

scoreBreakdown:

scoreBreakdown 1:

label: Brightening & Dark Spots

value: 90

scoreBreakdown 2:

label: Skin Tone & Texture

value: 88

scoreBreakdown 3:

label: Texture & Absorption

value: 85

scoreBreakdown 4:

label: Sensitivity & Irritation

value: 75

scoreSummary: Highly recommended - Step 1 analysis shows excellent brightening and dark spot reduction, with a lightweight texture and overall positive user experience, making it a strong choice for most users.

sectionLabel: Why We Picked This

showShimmer: false

summary:

type: PICKED_REASONS

type: PRODUCT_DETAILS

widgets 5:

queries: How does this serum brighten sensitive skin?, Can I use this serum daily?, How does this compare to other Plum serums?

title: Ask more about this product

type: PL_PRODUCT_FOLLOWUP

widgets 6:

queries: Show brightening serums under ₹150, Explore similar serums from other brands, Find face wash for oily skin, See Plum niacinamide serum 30ml