items 1: articleHeading: Virat Kohli-backed Wrogn secures Rs 75 crore investment from Aditya Birla Digital Fashion
articleLink: https://www.ndtvprofit.com/business/virat-kohli-backed-wrogn-secures-rs-75-crore-investment-from-aditya-birla-digital-fashion
articleSummary: Provides background on the Wrogn brand's popularity and financial backing.
articleTitle: ndtvprofit.com
articleType: web_article
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snippets: Wrogn, established in 2014, has gained popularity among the youth in India for its trendy designs and quality products., In October 2024, Wrogn secured an additional ₹75 crore investment from Aditya Birla Digital Fashion Ventures Ltd., increasing their stake in the brand from 17.1% to 32.84%., The brand has expanded its presence through online and offline retail channels, having a loyal customer base across the country.
type: ARTICLE