detailedReviews: detailedReviews 1: content: It amazes me, after trying higher end foundations that cost over $40, how well this holds up in comparison. When it comes to foundations I prefer to select a minimal/medium buildable type so that I can avoid the heavy and caky look. I have always used a matte as well worried that a satin would look oily with my skin type. So being able to try Elf’s Soft Glam Satin Foundation I was surprised by how much I like it. I am very pale with cool undertones and used 14 Fair Cool. It matched like it was a second skin. It leaves a dewy, hydrated look without being oily. I used this once with my fingers to blend and then also with the elf Ultimate Blending Brush. Both worked well with this foundation, but the bush did help to ensure an even, smooth coverage extremely quickly. As I’m extremely sensitive to some products, I always patch test first on my wrist. It blended in and for the next few hours it felt like I had nothing on. Just smooth hydrated skin with no irritation or redness. Adding to how well the product performed, I have to say that the application part of the bottle was so easy to use. I always hate wasting product because I didn’t need that extra 1/2 pump. It is very much like a pen, making it easy to apply without waste or mess. Now for the best part of it all: cost. This 1 oz buildable foundation only costs around $8 in stores. Elf really stepped up their game when it comes to this foundation.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Excellent comparison to higher-end foundations
detailedReviews 2: content: This is one of the best foundations I've purchased in a while. For reference, I'm 51 so my face isn't quite smooth anymore so I need a foundation that goes on without enhancing all kinds of texture, actually puts pigment onto the skin (the halo glow didn't work out for me because it was basically invisible once blended in with a little glow, that's pricey considering all the primers and highlighters I ALREADY have and use so I really expected SOME kind of coverage with the glow. I can't believe how viral it is cuz as a COMPLEXION product for $14, I'm VERY underwhelmed so I want SOME kind of pigment but not feel heavy, sticky, itchy, etc. I've used this 3 days in a row now and I really do love it and can't believe how much it feels like there's nothing on my face. That said, although it adds more coverage than halo glow, it still seems to also look like there's nothing on my face. It claims to be buildable which I noticed after 2 uses so today I tried building it up. It is a BEAUTIFUL foundation that feels like NOTHING on the skin but light coverage so of that's what you're looking for, id recommend it. I think I might need a shade darker to show a bit more so I'm gonna try that. I'm Italian, olive complexion and most my foundations are usually in the beige and golden range most the year and almost tan range in summer and I got the 25 light neutral - it might be TOO perfect a shade match that I'm feeling like you can't see anything. I'm debating between the next 2 up - 30 Med Warm and 31 medium neutral , maybe tan warm w summer coming and for now mix it w the light neutral. As light as it seems on me, I can't help but still love it and just can't figure why
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Light coverage, feels like nothing on face
detailedReviews 3: content: I ordered this last week, and it came in the mail earlier in the week. I wore this today for the first time, and it didn't even feel like foundation. It felt more like a BB cream or a tinted moisturizer. The coverage was excellent, it didn't cake or settle into lines and wrinkles, and it's nice and light. I was using a mattifying foundation from one of your competitors, only it made my skin dry and yellow, that I looked like I had something wrong with me. This stuff made my skin look healthy and my skin just looked like skin. This doesn't feel like a foundation at all. You also get some skincare with the hibiscus complex, and my skin wasn't oily at all. The shade, light neutral was perfect for me. Please don't discontinue this because this is a great product!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Lightweight, natural, healthy skin look
detailedReviews 4: content: I was sick of spending a fortune on foundation/tinted serums from high end brands only to be disappointed. I saw someone online doing a review of this £8 foundation and raving about how good it was. I ordered some not expecting anything fantastic. But fantastic it is. I can’t believe how good this foundation makes my skin look and feel. And I have received sooo many compliments about my complexion since i started wearing it. It goes on smooth and even with buildable coverage. And it lasts ALL day without separating or becoming patchy. I’ve definitely ditched spending £40 for a disappointing finish and I’ve fully embraced this as my favourite daily wear. It just shows you that you don’t have to spend a fortune for a great product. I definitely recommend this foundation.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Amazing product, ditched expensive brands
detailedReviews 5: content: Elf is one of my favorite grocery store brands. They have affordable, high quality products and truly care for their customers. But I never found a perfect foundation from them until now! This Soft Glam Satin Foundation is an amazing foundation. The shade 21 Light Neutral was a perfect match. Plus they have a shade match guarantee. It’s a medium coverage foundation, but is buildable to full coverage. I love the added hibiscus because it makes it very hydrating on the skin. There was no heaviness, didnt clog my pores, and left this gorgeous satin finish. Because my skin is dry right now I use a lightweight hydrating moisturizer, and primer before putting it on. Your finish will depend on your prep I feel. It lasted all day mixed with my setting spray. I can’t believe it’s only $8!!! I will be continuing to use this foundation over my high end brands! Thank you Elf for another great product 💜
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Hydrating, gorgeous satin finish, great price
detailedReviews 6: content: I am a big fan of the Flawless Satin Foundation and was very interested in seeing how Soft Glam compares. It is a wonderful and nice option if you prefer medium coverage. I am in my late 50s and have always had dry skin. Soft Glam did not settle in my fine lines or pores (which are nearly invisible, hence the dry skin), and it lasted for a good 6 hours. I don't feel like I'm wearing tons of makeup or look beyond my preference. This is absolutely going into my daily routine. Even after being in the humid weather all day. I don't notice any oxidation or breakouts either. For me, it's really the perfect foundation! Thank you, Elf, for thisI highly recommend Soft Glam if you have dry skin and you want a foundation with medium coverage.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Perfect for dry skin, long-wearing
detailedReviews 7: content: Wonderful coverage, consistency, wear, price, and color match!
This is my new FAVORITE foundation, and it costs $8. I've worn many "prestige brands" aka $40+ foundations. I live in Florida, have 12 hour shifts, in my mid-30s, so I kind of feel like I put this baby to the test. Still looked great after my shift, no oxidation. I am rarely happy with color matching. I'm fair, and frequently between cool and neutral. This neutral looked great. The satin finish looked natural and healthy. Like I had great skin! It was so easy to apply, I used my fingers. (Not recommended for everyone, but if you are in a pinch, quickly and lightly patting with you finger tips all over your face may work for you.)
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: New favorite, great wear and color match
detailedReviews 8: content: I tried this foundation without any expectations. I love it. The ONLY foundation that works and sits on my skin nicly is usually Estee Lauder and no other foundations. Well this one works. I have roscea and every single time i try a foundation out it dries up my skin and looks cakey. Ive used Estee Lauder for years and get sick of spending so much on one bottle. Well now i can stock up on foundation and pay a fraction of the price! It works very very similar to Estee for me. Goes on smoothly but i like full coverage so i have to do 2 layers. Thats ok. Very happy i found something cheaper finally but that i actually like!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Works similarly to expensive brands
detailedReviews 9: content: I had high hopes. I wanted to love it. It didn't look too bad on first application, but as the day wore on, I noticed that dry patches were becoming apparent...little lines were starting to become noticeable as well. Essentially, as it breaks down, it will cling to your flaws. I missed the whole "soft" part about it. I think this is one that requires a full skin prep routine before applying - not for those days when you want to look good quickly before running out. For a drugstore/mass market retail foundation, I'll stick with my L'Oreal TrueMatch. This one will be returned -- e.l.f. did not understand the assignment. ;-)
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Clings to flaws, requires full prep
detailedReviews 10: content: I used the old foundation for years and was very saddened to see it discontinued. It left a great matte finish and matched my skin tone perfectly and didn’t feel like I had foundation on. This new stuff dried my skin out, left it flaky and itchy and red. By the end of the day the foundation cracked and I looked like clay. Not only was the product amazing the price was also a huge perk. Now I’m looking for a replacement to hopefully match the flawless satin and those are $30 or more. Very very disappointed in this change. I wish I could give no stars because I’m very dissatisfied
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 1
title: Dried out skin, cracked, itchy, red
detailedReviews 11: content: Very thin; goes on like tinted water (even after shaking the container). If applied over any other product, including ELF primers, it rolls right off (maybe it's designed to make us buy all the "power grip" products in order to be able to wear it?). If applied over bare skin, it sinks into pores and fine lines immediately, filling them with a bright yellow color (even when using a cool shade).
It's neither creamy nor buildable. It offers zero coverage even after multiple coats with a beauty blender. Using a brush didn't help either. This foundation made my skin look much worse than it does with no makeup at all.
This product went right back to the store as soon as I was off work. ELF used to be my go-to brand, but quality has gone way down the last few years, especially for foundations and skin care.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 1
title: Thin, rolls off, zero coverage
detailedReviews 12: content: I normally wear Estee Lauder's Sheer Double Wear foundation in 2C3 Fresco. Elf's website color matched me from my regular product to the 25 Light Neutral in their Soft Glam Satin foundation.
It is orange, almost burnt orange, but has a strange yellow cast also. I would never see this shade as "Light." It is really a medium shade. How can a neutral/cool/light foundation have an orange base?? I have to heavily bronze my neck to not have a completely different colored face from the rest of me. The shade looks cheap. As for the texture, it is cakey and settles into lines. Never fully dries and moves around on the face, oxidizes throughout the day. The performance is not bad, definitely not Estee Lauder caliber, but it is okay for an $8 product. What really ruins it for me is the shade, it's absolutely AWEFUL. Will not repurchase or try another shade, as if Elf's own shade finder was that bad, I probably will not have much success on my own. If you choose to purchase this product, keep in mind that even the cool/neutral shades pull extremely warm.
I purchased a lip liner, a Camo Concealer and this foundation all in one order. They all pull warm orange/yellow, which means cheap pigments are used. I probably will not come back to Elf, as it is not cool tone friendly or shade accurate. The quality is seriously lacking.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 1
title: Awful shade, cakey, settles into lines
detailedReviews 13: content: This foundation is really lightweight, but it doesn't blend into the skin and looks very patchy and just sort of lays ontop of your skin rather than blending into it. Shade swatches work very nicely on my skin, and I love how the product is shaped, but it just doesn't mix well with other products either. Applying anything else ontop of my foundation leaves it streaky, and extremely unflattering. I do recommend using this with a primer, because without the primer it does NOT stay on your skin at all. It looks better if you buy the liquid highlighter, contour, and blush from elf because otherwise it just adds to the patchiness. Also, I understand this isn't a product meant for hydration, but if you have dry skin I do not recommend this foundation as it is super drying. (I have combination skin for reference) Also, I apologize for not adding photos but I'm a minor and am uncomfortable showing my face.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Patchy, lays on top, drying for dry skin
detailedReviews 14: content: I wanted to love this foundation, but it is a miss for me. I think this would work best with blemish free, normal (maybe also oily?) youthful skin. It does not work well on dry skin, and it doesn't hide blemishes as well as I would like. Despite the color being what I should wear, I found it to be a little yellow on my skin. The foundation doesn't blend as well into my skin as I want in a foundation. It sits on top more than I would prefer. It is buildable, which I do like. It definitely looks like I have make-up on, where I usually prefer a more natural look while still maintaining a medium coverage. Soft glam is an appropriate description. It was long lasting with my setting spray, which would be great had it been a better fit and shade match. Being said, if this has features that you want in a foundation, I definitely think this is worth checking out at the price point.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Works best on youthful skin, not dry
detailedReviews 15: content: This was a miss for me. I purchased neutral 21 & 25 neither were great color matches and came off too warm. I could see every pore on my face, and it did my acne scars absolutely no favors. I tried applying it with a flat brush,
fluffy brush, puff, sponge, fingers; no luck. I tried two
different primers; no luck. I tired building up for more coverage. I tried using just a light layer. Literally could not make this product work for me and my skin isn’t even that badly textured but this product somehow amplifies every bump. Two stars for the price point. Maybe it will work out better for someone who doesn’t have an olive undertone and textured skin.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Amplifies texture, wrong color match
detailedReviews 16: content: During application, I noticed it immediately setting into the creases of my under eye area. After 4 hours of wear in a cold office, it wasn't just patchy. There were large spots missing foundation. I do have texture on my forehead, which got the worst of it, but everywhere else was also ruined. Besides the look, it made my skin feel dry while also still being satin-y enough to slide around my skin even after setting. I suppose it *feels* like satin but definitely doesn't look like it. Maybe someone with normal/oily skin could make this work, but the only other foundations that have similar reactions are the super matte finish ones.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Sets into creases, patchy, slides off
detailedReviews 17: content: I had high hopes for this foundation. It blended beautifully for me and matched my skin pretty well. The price point is amazing! Things were going really well until about mid morning (I had been wearing this foundation for about 3 hours) and I looked in the mirror and was horrified. My face was soooooo greasy and the foundation was separating all I wanted to do was wash it off my face. I’m not sure if it was the foundation or both foundation and the elf stay cool primer stick but my face is still breaking out with huge cystic looking acne bumps. I will not continue to use this foundation or the primer stick.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 1
title: Greasy, separating, caused breakouts
detailedReviews 18: content: I bought shade 23 Light Cool. It was darker and yellower than a cool shade should be. Instantly, on application, it went even darker and yellower. It's really unattractive. It feels fine on the skin. And it wears well. My Ulta doesn't carry the fair cool shades that I would need to make this work. It is very inexpensive, but when I bought a fair cool shade replacement at another retailer, I found it was very white/chalky. I don't recommend this foundation. ELF should have better colorists.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Darker, yellower than expected, chalky
detailedReviews 19: content: Based upon all the great reviews, I was so excited to try this product. First issue is the shade finder didn't work for me. I used two different perfectly matched foundation brands both of which pointed me to the same shade of Soft Glam. Way too light. But that's only part of the issue.
The product has a heavy feel and gets into a few large pores and can't really be blended in without pretty much removing it. I am accustomed to using another brand of SPF tinted moisturizer and became more accustomed to a lighter feel. I was hoping Soft Glam had the same feel. But it doesn't. I even tried using it with my tinted moisturizer, but it still had a sticky, icky and heavy feel. Price is great - I had high hopes! It may work for others' skin types, and apparently does - just doesn't work for me.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Heavy feel, sticky, doesn't blend
detailedReviews 20: content: I received E.L.F soft glam foundation free from E.L.F and Influenster in return for an honest review. I did notice when first squeezing out of the bottle it's a little thick. Shade was pretty close to my skin. I used with a primer from the same company. I did not like this foundation at all. It didn't seem to blend great. I had to use a lot to cover my face. Then after it was extremely sticky. I added a picture of my forehead, I don't know if it's seen well in the picture, but it felt and looked very cakey. My whole face was tacky to the touch. I ended up taking it off almost immediately. I normally love make-up from this product line, but this one didn't do it for me.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 1
title: Splotchy, sticky, cakey, tacky feel
detailedReviews 21: content: OBSESSED
Soooooo in love upon first use. Makeup looked flawless and wore really beautiful through out the day. Lasted through the Texas heat, eating and all day wear. Will be repurchasing.
marketplace: elfcosmetics
source: elfcosmetics
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/elfcosmetics
title: Obsessed, flawless, wore well in heat
detailedReviews 22: content: Glamorous skin
I’m using this for the first time and it’s very nice and easy to use it with my hands and goes on very nice and evenly with my elf primer . The finish is satin. Impressed with my purchase.
marketplace: elfcosmetics
source: elfcosmetics
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/elfcosmetics
title: Nice, easy to use, satin finish
detailedReviews 23: content: Amazing
I love this foundation!! A staple in my makeup routine!
marketplace: elfcosmetics
source: elfcosmetics
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/elfcosmetics
title: Amazing, staple in makeup routine
detailedReviews 24: content: new fave
new favorite foundation! not super full coverage, which i like, but also buildable!!
marketplace: elfcosmetics
source: elfcosmetics
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/elfcosmetics
title: New favorite, buildable coverage
detailedReviews 25: content: Super lightweight
I've always been using the Flawless Foundation in Cool Beige. Decided to give this a try and omg it is so lightweight and shade 21 is the perfect replacement. It blends in quickly and doesn't make my skin oily. Super loveee
marketplace: elfcosmetics
source: elfcosmetics
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/elfcosmetics
title: Super lightweight, perfect shade replacement
detailedReviews 26: content: Great
I found this was great for light coverage but very buildable depending on if I have redness. Finish is nice on my skin and lasts
marketplace: elfcosmetics
source: elfcosmetics
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/elfcosmetics
title: Great for light coverage, buildable
detailedReviews 27: content: the cream is light and medium thick in texture (just like I like it). it hides oily shine well, I bow low to it in this regard, it evens out the complexion well, it smells nice, it sits perfectly on the skin all day long. The cream is not able to hide a huge red and scratched pimple, but it will hide small problems quite culturally and make it look like your skin is perfect! I NEVER apply foundation to bare skin, before that I apply toner, cream, sunscreen, and sometimes then foundation, and only after that foundation. I apply foundation with a quality sponge. I apply foundation with a quality sponge. I apply a little more cream to problem areas, give it a minute to settle, and then I tamp it in with a sponge and distribute it in the selected area. I recommend this cream, but be careful with the color, it is so easy to miss it when shopping online. The palette of shades is very good. You will choose the right shade for yourself. And at the finish, you have a beautiful face, I'm taking off one star only because the pimples are not completely covered!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Hides oily shine, evens complexion
detailedReviews 28: content: I actually love this so much! I can be very picky with foundations and this was such a pleasant surprise. I got shade 11 which is fair neutral, since we are heading into the cold seasons and I will have my standard corpse skin tone for the next several months and blended it with the Elf Ultimate Blending Brush which they were kind enough to send along with the foundation. I generally apply and blend with a beauty blender so I was a bit apprehensive, however the brush was great! I was surprised how well it worked for a synthetic bristle brush and the bristles are sturdy and strong but very soft. The foundation itself is quite creamy and has very good coverage. It was especially good at covering the redness I woke up with. It has good staying power and lasts throughout the day. For a medium buildable formula, I think it's terrific and you absolutely cannot beat the price as this sells for around $8 a tube.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Good coverage, lasts all day
detailedReviews 29: content: Benefits:has good lasting power even without powder. I just tried eith setting spray to see joe it wears. It’s wiite nice and doesn’t settle into my lines:wrinkles. Use a tiny bit as this foundation has surprisingly good coverage.
Beauty Effect:Smoothes the skin but not too much. Would work even better with a good primer. Not too matte nor too shiny. Dries down beautifully and does not look too luminous or dry. It’s like in between.
User Tips:Applies better with makeup brush for my mature skin
*PHOTO HAS NOTHING TO FO EITH THIS PTOFUCT* This Elf soft glam foundation in Shade 31 is actually too dark for me and looks quite yellow even though it’s catagorized “Neutral range” but it’s my fault as I know it’s not my shade. I just wanted to try this foundation badly. I will buy a lighter shade and mix this one or mix this with my existing foundation. Overall great product for mature skin.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Good lasting power, smooths skin
detailedReviews 30: content: I received this product in exchange my honest review for Influenster and the ELF ‘s brand. I really love this foundation! I worked in the cosmetics industry for years . I have used all of the more expensive brands. I have seen many review videos on u tube so, I wanted to try this foundation. What I love about this product : The color is neutral ( meaning not warm : orange tone ) So, many drug store foundation immediately turn orange on me. The coverage is nice and you can add more for extra coverage without a tacky feeling ! It has a slight luminosity and not look too heavy as well . My skin looks healthy with a nice glow . It makes your skin is moisturized,as well. The moisturizer is 1% Hydrating Hibiscus Complex.I set the foundation with a loose powder . I will be trying the elf powders soon. The slim bottle travels well adds extra space in your cosmetics bag. I highly recommend this foundation. I look forward to trying the complete product line . Thank you for reading letting me to have a chance try on this product.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Neutral color, nice luminosity, looks healthy
detailedReviews 31: content: I have been absolutely loving this Softly foundation. I am somebody with hyper pigmentation, scars and dry skin. Although my skin is not perfect, I do not like wearing full coverage make up every single day, but I do like having a light layer too help hide some of my scars in pigmentation. I have been really enjoying this foundation not only because of the price point but because of the seal and look of the product. I am able to achieve naturally glow scheme without feeling oily or over applying. It is not full coverage, but it does exactly what I need it to do. I also really enjoy how simple it is to squeeze out of the tube as compared to clunker bottle foundation. This is the best iteration of this foundation yet. I personally apply it with a sponge, and I feel like I have no makeup on!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Light layer for scars, natural glow
detailedReviews 32: content: This is my first time trying Elf Soft Glam Satin Foundation (Light Warm). I really love this lightweight, satin, hydrating foundation! This foundation is great for my aging skin as a woman in my late 30s because it didn’t settle into my fine lines and wrinkles. It didn’t make my skin look older/cakey while keeping my skin looking plump and hydrated! I love the nourishing skin ingredients of hibiscus, pomegranate, blueberry and goji berry extracts. The coverage went on so natural looking but still provided buildable coverage to cover my dark spots, redness, and other imperfections! This foundation is lightweight for daily use! It’s also nice to have a yellow toned foundation which matches well with my yellow skin undertones as an Asian American. I would definitely buy again!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Doesn't settle into lines, hydrating
detailedReviews 33: content: I kinda knew this was gonna be good and it is. I love the light to med coverage and the finish is beautiful and smooth. Its nice that this finish is not drying on dry skin. I got a shade lighter cause everyone said it oxidized but mine doesn't, im guessing cause its a neutral shade. It is a shade too light tho, i could use some bronzing drops or something. Will be perfect in the winter. My cons are that my smile lines eventually come through at some point in my wear and that it can get a little itchy on my sensitive skin. But the price point is awesome and its great for when i just wanna wear makeup for social media then take it off (would be great for work makeup if you dont wanna use up your pricier foundations). I think girls with no lines or wrinkles will enjoy this
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Beautiful finish, good for social media
detailedReviews 34: content: I really like this foundation! It's got medium, very buildable coverage with a very pretty natural satin finish. It's non-comedonic and breathable. It's not cakey or heavy at all, it's long lasting and infused with moisturizing skincare ingredients like pomegranate, blueberry and goji berry extracts and 1% hydrating Hibiscus Complex. I really appreciate that it's vegan, cruelty-free and leaping bunny certified. I've got combination skin and this lasts all day. It didn't break up around my nose and it wasn't cakey or showing all my pores on my dry areas. It's really easy to blend with a beauty blender or brush. They've got a great shade range, but the shade I picked runs pretty warm, I got the shade 31 medium neutral and it's more warm than neutral.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Non-comedogenic, breathable, combination skin friendly
detailedReviews 35: content: What I truly liked about the E.L.F. Cosmetics Soft Glam Foundation For my face is that It was easy for me to use. I also liked how you only have to pump out a couple of pumps that will last you for a couple of months because of the pump/applicator. I didn’t dislike anything about the E.L.F. Cosmetics Soft Glam Foundation. Where I used it was when I had to go to a couple of family events. I just wanted to see how long my E.L.F. Cosmetics Soft Glam Foundation would last me weekly every day. What I liked about the E.L.F. Cosmetics Soft Glam Foundation is that it left my face feeling very smooth. I also liked the shade range/coverage how good it blends it’s worth your money. Yes, I would recommend this product to others, I would also go into detail as to why I really recommend this product. Something that I would have wanted to know before I got to try out the E.L.F. Cosmetics Soft Glam Foundation is if the product lasts longer than 2 months. I received this product for free complimentary testing purposes from Influenster and E.L.F. Cosmetics.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Easy to use, blends well, worth money
detailedReviews 36: content: Great foundation. I have oily skin, but I don't have any problems with this makeup and I don't use powder either. This foundation is oil free. It lasts all day. It gives very good coverage. I've tried Revlon Colorstay. It lasts all day, too, but it's a heavier feeling formula. It doesn't blend into the skin as easily as this one. This foundation lives up to it's "super blendable" name. Since it blends so well, it gives a very natural and smooth look to my skin...not masklike. When wearing, I've gotten comments; "your skin is beautiful", instead of your make up looks nice. Another thing I really like about this foundation, it doesn't transfer easily and it doesn't drip off my face with normal sweat in hot weather,(or hot flash). It leaves no foundation ring around the collar. The foundation I'd worn for years was discontinued. It's not so easy finding a new one
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Super blendable, natural and smooth look
detailedReviews 37: content: I do like this product, even though I'm still perfecting application of it. The color to me seems just a bit yellow, I think it's supposed to warm up my skin color wise a bit? I've asked a few people I know would be honest about the shading, and they say it's ok, one even saying I matched perfectly. My conclusion is I'm seeing something that's not really there!!
For application, I put the foundation on the back of my hand so I don't get too much on, and dot it on my face with a finger. Then I use a brush to smooth across my face, and make an attempt with a sponge (I'm not good at this part) to blend it. It's got good coverage primarily, the only spot that gives me trouble is under my eyes. It settles right into the fine lines and gets a little dry. I use a primer and also a setting spray to keep my makeup in place. All in all, I've bought it again, since it does what most foundations do, so no better than any other I've tried, but the price is hard to beat.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Good coverage, settles under eyes
detailedReviews 38: content: I was really surprised with the products from E.L.F. All the products are very good or quite cheap but have great quality, at least it is suitable for me. My comments after experiencing Soft Glam Satin Foundation for 1 day are: 🌟 Long-lasting satin finish foundation, I use it throughout my working day, in normal weather (not too hot or too cold). 🌟 Medium buildable coverage, it covers wrinkles quite well but does not cover all my freckles. 🌟 Breathable formula doesn’t look or feel cakey. I like this advantage. The foundation is invisible on my skin. 🌟 delivers lasting hydration, I use it in combination with the brand's Stay Cool primer. 🌟 Non-comedogenic, what I like the most, my skin does not have any acne problems when I use this foundation. 🌟 has a lot of SHADES for a wide range of skin tone. 🌟It has no scent. 🌟 Cheap
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Long-lasting, breathable, no scent
detailedReviews 39: content: I received this for free in exchange for my honest review. This soft matte formula is so beautiful. It goes on smooth and easy just as if you were applying skin care. Although the color I received did not match my skin tone, I was able to use it as a bronzer around the perimeter of my face, blending out smoothly and evenly under my foundation. This foundation melted into my skin without any harsh lines or cakiness, and left a glowing, dewy finish that stayed put all day. I have combination skin that leans more on the dryer side, and this foundation had the perfect balance of both moisture and longevity that I’m looking for with my make up. I am going to get the shade that matches my skin tone best because I really loved the formula of this one so much. Very affordable as well, definitely recommend!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Melts into skin, perfect balance
detailedReviews 40: content: It’s a light-medium coverage foundation but it can be buildable. I don’t like heavy foundations so this was a plus point for me. Blends out great. For the first time when I applied as the day wore on, I noticed that dry patches were becoming apparent little lines were starting to become noticeable as well. Essentially, it broke down. I believe the finish depends on prep work it can be more on the soft matte side or radiant. You will have to do a full skin prep routine and then apply post which covers redness, acne scars pretty well lasts for 8+ hours. It's not ideal for those hasty days when you want to look good quickly before running out. But apart from that it's not too matte and not too glowy. blends well and it's nice to have a good neutral undertone available.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Breaks down, requires full skin prep
detailedReviews 41: content: Thank you influenster and elf for the opportunity to try new product elf glam foundation satin finish. I was interested to receive the vegan and cruelty-free foundation. The foundation provides great coverage for my everyday wear, offering a smooth and satin finish without feeling heavy. I particularly loves how it evens out her skin. The shade 11 fair neutral turned out to be a perfect match for my skin tone, blending seamlessly and providing a natural look. I appreciates the foundation's longevity, as it holds up well throughout the day without requiring frequent touch-ups. Overall, the e.l.f. Soft Glam Foundation has become my favorita and i consider adding it to my travel makr up products, thanks to its quality, effectiveness, and ethical standards.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Vegan, cruelty-free, natural finish
detailedReviews 42: content: I was sent this product for free from Influenster in exchange for my honest review. This is the wrong color for me, however I do love it! I like that it goes on very smooth over their stay cool primer stick and a little goes a long way. It’s easily spreadable and buildable and feels light weight and not cakey. I can see this being average very day foundation for anyone as it’s great for oily, dry and combination skin with a very wide selection of colors and undertones. The fact that it’s non comedogenic is a huge plus for me as well. With a price of only $8, it’s totally worth it! The elf blending brush does a great job spreading this foundation easily.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Lightweight, buildable, non-comedogenic
detailedReviews 43: content: This foundation is super light while still giving you a flawless look. I know the name is “soft glam” but it’s perfect for any look that you are aiming for!! It’s buildable if you’d like a bolder look. It’s also great for just spot treating any blemishes you’d like to hide. It’s also super blendable if you accidentally apply too much or mess up anything as far as your makeup which I love because there’s nothing I hate more than not being able to blend something out. The shade range is nice and I will say medium warm was the perfect shade for me. As far as the finish- it’s hydrating but also semi mattifying which I like. It just looks really smoooth and flawless.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Flawless look, buildable, super blendable
detailedReviews 44: content: Ive found this to be very satin as opposed to matte, fair warning. I have combination/oily skin. I like this foundation a lot. If I want heavier coverage I used a brush and if I want slightly lighter coverage I use a damp beauty blender. I'm in my early 30s with just the slightest bit of aging going on that I am self conscious about; I dont think this makes me look much younger but I dont think it makes me look older. It gives a very nice finish and lasts all night without looking cakey. I would start with less and build up. I bought fair neutral, as I can wear warm or cool, and I would say this is a true neutral!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Satin finish, doesn't look older
detailedReviews 45: content: I really enjoy this foundation. Its light and not too full coverage that makes you feel caked in the face. Although they did not have MY shade to use as foundation- >:(
i ended up getting a darker shade to use as a liquid contour.. and BOY! that ish look BOMB. It melts in perfect with the base-(duh,its the same product-) and just looks wonderful. my only gripe is that it did have a funny little plasticy-makeup smell.. you know what i'm talking about. but really, if you are looking for a light-medium coverage foundation, that you can also substitute for you concealer if you’d like, this is your product.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Light-medium coverage, great as contour
detailedReviews 46: content: I picked it up at Target because I was searching for a new foundation. I love Ulta but I keep buying all these foundations and they just don’t give me the finishing look that I want. This one caught my eye and it was great that the price was budget friendly and had amazing results! I love how it just sits right and blends in so smoothly that you can’t even feel that you have makeup on. The finish is beautiful it’s the perfect dewy finish. It’s a perfect matte and glowing combination. I would definitely suggest that you try it out you’ll love it. I loved it so much that I purchased a second one online and even added a few more goodies.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Smooth blending, perfect dewy finish
detailedReviews 47: content: Move over Maybelline! This new E.L.F. Foundation is one of my new faves. It is a soft glam satin foundation. As a dry sensitive skin girlie, I have to be careful what to use on my face because it could break me out or dry my skin out really bad. This has 1% hydration so I’m not dried out. I love the texture of the satin foundation. I got this foundation in a slightly darker shade to use as contour in combination with the E.L.F. Blending brush. It blends really nicely. So far this provides coverage that lasts all day, which is great for someone like me with kids who’s always on the go and doesn’t like to do multiple makeup touchups throughout the day. This lasts all day long. I love it and will be buying more.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Hydrating, long-lasting, blends nicely
detailedReviews 48: content: I absolutely love e.l.f. products! The items I got are very lightweight and easy to use, especially the Soft Glam Satin Foundation, which blends effortlessly for a natural finish. Very light weight, as you can see on my wrist you can’t see it sitting on the skin but rather create an even tone. The Ultimate Blending Brush is perfect for achieving that flawless look. The Stay Cool Primer Stick has a refreshing, cooling effect that feels amazing on the skin before makeup application. e.l.f. consistently delivers great quality at affordable prices, and this haul is no exception! Elf has been around for 20 years and earned its spot in the beauty of industry!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Effortless blending, natural finish
detailedReviews 49: content: I wear a variety of foundation formulas finishes and shades I will mix them to get the perfect thing my main problem with this foundation is that color 24 light warm is quite orange and I even heard shade 25 light neutral is as well it wasn't horrible so I contacted elf and with their shade match guarantee I expected they would exchange it for me they did not they refunded my money said I can dispose of the wrong one so now I can just order the proper color. This is way above and beyond what I expected and wanted from elf again another reason they are my fave. I watched a girl use the other shade but if I had gone with what the shade match recommended I would not be in this situation it recommended shade 22 light warm.. so I also recommend using it I thought I had gotten darker than I truly had. I did find this slightly gathered in forehead lines but not my smile lines where I expected but that could have been my fault I scrunched it while applying. It lasted the 9 hours I wore it and really wore nice. I felt it flexed with my skin and looked better as time passed. I have few flaws in my natural skin so it was easy for me to wear. It is for sure satin not matte not dewy. I think it's worth trying what foundation isn't closer to 10-15 in the drugstore nowadays this I liked. I need to try it more im even willing to buy a few shades at the price. Great job Elf!!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Gathers in forehead lines, lasts well
detailedReviews 50: content: I have high end foundations that dont perform this well. It look so beautiful on my skin! Its a true satin foundation as well. Most others say "satin" but lean more matte which i hate. This foundation doesnt budge for me. I use it with the Elf matte primer. The trick with this is do not use a sponge to apply it. Use a brush, then you can smooth it out with a sponge if you want. Personally i use the ELF buffing brush. I also wear the matte grip primer bc i like it better than the regular and it doesnt make tge foundations matte it just controls oil and pairs so well with this foundation
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: True satin, doesn't budge, use brush
detailedReviews 51: content: This is the first e.l.f. foundation I’ve tried, and I loved this formula. It is very buildable, with a lightweight medium to full coverage. I tested on its own (without primer, powder, etc.) throughout the day. I have dry to normal, mature skin. I don’t use a lot of foundation, and I prefer lighter coverage. So I like skin tints, serums things that are light coverage. I use a beauty blender slightly damp to apply, and so far, it looks great. However, it's not sweatproof, though, sadly. I sweat easily, especially on my forehead, and it comes off with the sweat if I don't use setting spray to make it sweatproof. So be sure to use a good setting spray.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Buildable, lightweight, not sweatproof
detailedReviews 52: content: Totally regardless of how realistic they are, I want a lot of things in life. I want to be exactly three and a half inches taller, I want my cat to live forever, I want corn syrup to have spinach’s nutritional content, and I want to wear a full face of makeup that feels like I’m wearing nothing at all. These all might sound like pie-in-the-sky fantasies, but some of them are closer than you’d think. While I’m still waiting on that whole “feline immortality” thing, I can at least have everything I want makeup-wise. The new E.L.F Soft Glow Foundation is opaque enough to cover everything I want it to (and there’s a lot — more in a sec) but is somehow lightweight enough to never feel oppressive or cakey. In fact, thanks to how blurring and flexible the coverage really is, I can totally skip spot concealing and primer — and anything that saves product and time is already a winner in my book.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Opaque yet lightweight, skips spot concealing
detailedReviews 53: content: When it comes to my foundation Elf cosmetics has always been a favorite for me to use. Why, because I know that it’s high quality, has an excellent finish, and blends well! The price point is very affordable and compared to its competitors this works better than those fancy overpriced ones! I apply mine with a beauty brush that is also an Elf product, see the pattern here, it’s truly a fabulous foundation that glides on evenly giving nice flawless coverage. It’s definitely a keeper for me. I use mine daily as the first base after prepping my skin. If your wanting a soft glam with a medium to full coverage foundation this one here would be a great option in my experience.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Fabulous, glides evenly, flawless coverage
detailedReviews 54: content: This soft glam foundation by E.L.F is my new favorite! It has a very natural glowing finish which is what I want for an everyday look. It makes my skin look like I am born with good skin and the look is so natural and beautiful. It works great with the new primer stick and the ultimate blending brush. The finish is between glowy and matte and the formula is silky and blendable. It is also very long lasting and the coverage is about medium to full. I only applied a thin layer and my skin looks so even and the redness and my dark spots are all invisible. The performance is definitely as good as luxury makeup brand products!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Natural glowing finish, silky and blendable
detailedReviews 55: content: Thank you so very much INFLUENSTER ELF Cosmetics for sending me these absolutely amazing Elf Cosmetics products for free to try out review. I am completely obsessed with this foundation!!!! They didn't have my correct shade so I went with a darker shade to use as a contour or bronzing type of product. It worked better than any other contour or bronzing products I have used even the expensive high-end ones. It blended out Like a dream so very easy. It is so skin like it's crazy it doesn't settle into your skin or Pores all weird and stuff. I am absolutely getting my actual shade ASAP!!! It's such a beautiful foundation it's so weightless feeling and it made my skin look better!!!! I am completely obsessed!!!!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Skin-like, weightless, makes skin look better
detailedReviews 56: content: 21C is my perfect shade in winter. 52/F with dry perimeter and oily t-zone.
The application was tremendous, and left a natural glow to my full skin. The coverage is buildable. I used a beauty blender, but you can use any method with this foundation. It did not settle into my fine lines and wrinkles!
Elf made it easy for me to find my shade online, and I could not be more pleased. It lasted well throughout the day. My t-zone peaked through about 9 hours in, so I use a bit of powder or blotting paper to correct.
After all these years, and multiple attempts at high end brands, I finally found my foundation of choice.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Natural glow, buildable coverage, lasts well
detailedReviews 57: content: I think this foundation works really well for $8! The packaging is nice - I actually enjoy the squeeze bottle as I can get most product out and I have more control. The liquid is kind of middle of the road (not too matte and not too luminous). It actually gives a natural finish if done right, and I could see it working for most skin types if skin is taken care of and properly prepped. It lasts most of the day with just slight fading in my chin area by end of day (I tend to rest my hand on my chin… bad, I know). It holds up with my slightly oily spots and 102F Utah dessert heat. I thought it looked really nice with the halo glow powder, but I also tried it with huda setting powder and that looked good too! I use elf camo concealer and wet n wild incognito concealer - This foundation is compatible with both. Really little to no complaints. Overall: It’s not my favorite drugstore foundation (I like loreal freshwear and loreal true match a tiny bit), but I’d totally get it again and alternate it with my others.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Natural finish, holds up in heat
detailedReviews 58: content: I received the opportunity to try this product, courtesy of Influenster and ELF and let me tell you, I was blown away. I honestly didn’t really expect much, because the product is so affordable. I was wrong! I used the ELF blending brush with this product, and it blended into my skin so beautifully! I wish that I had been given a better range of colors to choose from, as this isn’t my shade of skin tone, so I have been using it as a bronzer (contour would also be great) but it looks stunnning! It looks very natural, not dry or cakey. It appreciate that it is true to skin tone, not too orange or gray, just a sunkissed glow. Love it, and will continue to purchase.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Blends beautifully, natural, not dry
detailedReviews 59: content: I was very surprised by this foundation because when I initially put it on my face, it looked so light and I thought I was going to look so washed out. But after blending it in, it matched my skin perfectly. I tried many different applications, including using a traditional foundation brush, a sponge, my fingers, the recommended elf brush, and with and without a couple different primers. For a natural no make up/ makeup look, I liked the beauty blender application. For the more coverage days I liked the elf brush and used a pressed powder over it. I don’t think that it needs a primer, it stayed on my skin well enough without it. I was very impressed with this formula, and recommend to anyone looking for a light coverage foundation.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Light coverage, matches perfectly
detailedReviews 60: content: I’m 55 with dry skin in a very arid climate. With moisturizer and primer applied right before foundation application the results are amazing, with a super smooth satin finish and just enough coverage so that it looks very natural. This foundation was also long wearing and non irritating. At a price point of $8.00 I purchased Fair Cool 10 and Fair Cool 14 and they both look great-though Fair Cool 14 is a perfect match for the slightly peachy tone my cool fair skin has. I used the HD Luminous Powder to set it over the final touch of concealer, which I needed to use less of with this foundation. There is a lack of texture with this foundation that I really appreciate. So happy I found it.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Super smooth satin finish, natural
detailedReviews 61: content: This is now my go-to for drugstore foundation. It says it in the name: glamorous, and that’s exactly how I felt throughout the day. It went on with a satin finish and the coverage was medium. I think it could very well be a full coverage with another layer but that’s not my regular look. I have oily skin so my face was a little shiny after a few hours of wear but nothing that a little paper blotting and spot powdering couldn’t fix. I received my foundation as sample from E.L.F. but they didn’t have my color in stock. The shade I received is just a shade too dark but I will definitely be purchasing my color during my next visit to the store.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Satin finish, medium coverage, a little shiny
detailedReviews 62: content: I'll preface this by saying I don't usually like wearing foundation. I originally got this attracted by the shade range (115 is an amazing fair yellow shade). But then I completely fell in love with it, I know use it everyday. It's a thin consistency and very easy to blend, especially with fingers or a sponge, it's natural and skin-like with a satin glow and medium coverage. Lasts all day and looks FLAWLESS even as concealer under the eyes. It melts into skin and feels like you're wearing nothing. I have tried a few other skin tints from higher end brands, nothing compares to this
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Thin consistency, natural, skin-like
detailedReviews 63: content: Honestly I love this foundation. I was already a fan before I received a product for my opinion, and have purchased multiple times. The only reason I knocked it down a star is the color match is a bit iffy. I'm a pretty solid medium in all brands, but medium in this line is too dark and a bit orange. The light warm is a good choice for me, mixed with a little light neutral. Wear is great, lasts a solid 10 hour day for me with a setting powder on top. Blends my blush and contour easily. And you cannot beat the cost. Buildable but one application really covers all I need. Very comparable to high dollar brands, and in my case, preferable.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Good wear, blends easily, great cost
detailedReviews 64: content: As of right now, I’m an hour and a half into wearing this product and I have to say, I am pleasantly surprised. I will update my review. Should I have any skin irritations later tonight but thus far everything seems copacetic. The foundation went on nicely. I use my fingers to apply it on the areas with large pores then blended it out with a brush. It almost seems like a close comparison to Armani’s Luminous Silk foundation. I chose the light warm 25 shade and it’s currently a perfect match for my skin. As long as my skin isn’t broken out from some sort of product sensitivity tonight, I will be buying this product again. 
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Close comparison to Armani Luminous Silk
detailedReviews 65: content: I claimed this product from Influenster, and when I went to claim they didn’t have anything close to my shade. However, since the campaign came with the brush and primer that I was interested in, I claimed it. I looked on Target to see if they had a variety of shades and they have a lot. Just to test it out though, I tried it on the back of my hand. I love the satin finish- better than dewey and looking oily or matte and looking crusty. It was very lightweight and blended nicely with good buildable coverage. One negative, it transfers a little- but keep in mind I didn’t put powder or setting spray over it. Overall, i’d say it’s pretty nice and i’m interested enough to go buy my actual shade.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Satin finish, lightweight, buildable coverage
detailedReviews 66: content: Soft glam foundation by E.L.F. is a great choice for someone looking for a soft look. This foundation is in light but buildable to medium coverage. Personally, I prefer light coverage. I have never tried a satin finish till now, and I really liked it better over matte. My skin didn't look dry, and it blended very well into my natural tone. And either all the variety of shades I always have to go the lightest. This shade didn't give me a yellow or pink appearance. I definitely would recommend using the other product for longer wear and better stay. I would reccomended for all my pale girls for sure.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Light coverage, satin finish, blends well
detailedReviews 67: content: My favorite foundation yet! I have dry, 32-year-old skin and this doesn’t patch up or sink into lines and wrinkles. It smooths me out and leaves a gentle lit-from-within glow, even using the absolute minimal amount. Amazing coverage and natural looking, it feels like nothing is there! Doesn’t oxidize. It’s truly perfect except for variety of tones. The fairs and lights are all very similar so I have to mix two together to match me. Worth it though! I’m also ridiculously sensitive and this gives me no rash and no new acne!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Doesn't patch or sink into lines
detailedReviews 68: content: This has a nice texture and feel to it. Only problem for me is the fact that I chose the wrong color… perhaps I picked my color while I had a spray tan? Because my natural skin color is so much lighter than the shade I picked. That’s the only issue I have with the product. But once I have a spray tan again I plan to use it again and again and will update my review if it changes. It doesn’t feel too heavy nor does it feel like it’s clogging my pores. I tend to break out when I wear thick heavy foundation for too long. I have yet to break out since wearing this the times I have. This is an incentivized review. I received this product in exchange for my honest opinion of it.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Blendable, doesn't clog pores
detailedReviews 69: content: This stuff is absolutely amazing. I have nothing but good things to say about this product. I will most definitely be buying this product and recommending it for sure. From the minute I apply it I'm in love. I don't even want to take it off because I love it so much. It's washes off nicely. When applying it you can see how well it works and covers my face well. The right shine and doesn't create blotchy patches from my dry spots on my face. It blends nicely. As I am wearing through the day I can't even tell it is there. This stuff truly is amazing and matches my skin so beautifully.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Amazing, covers well, blends nicely
detailedReviews 70: content: I love this Elf Soft Glam foundation, it looks so natural! I have a hard time finding foundation because my skin is SO dry and sensitive, but this foundation made my skin look like glass and did not irritate it one bit. It’s beautiful, blendable, and hydrating. I wore this in the morning and it still looked amazing after 6 hours, and I was running errands and sweating too! I used this in conjunction with the Elf Ultimate blending brush and I used the Elf Stay cool Primer beforehand and my skin looked so flawless. I’m in love. If you have dry skin and have a hard time finding foundation I highly recommend this one!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Glass skin, not irritating, hydrating
detailedReviews 71: content: I have extra oily skin with texture (I used to pick my skin cus I have bad acne when I was younger). I'm very picky on foundations and this one surpirsed me. I didn't think satin works on my skin cus of how oily my skin gets. This foundation last a good 8-9 hrs which is prefect for work. When my oils do come out, it isn't alot, almost slightly dewy. It's a buildable coverage and combine with the huda beauty setting powder is the best combo. Not really a con for me but anyone else. the warm shades can lean more yellow. I have yellow/olive tone soo the shade match is a plus.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Lasts 8-9 hrs, slightly dewy
detailedReviews 72: content: The e.l.f. Soft Glam Satin Foundation in Medium Neutral is a great find! It blends beautifully and suits neutral undertones perfectly. It has a satin finish that looks natural—neither too shiny nor too matte.
Medium to full coverage that evens skin tone and covers imperfections. Easy to apply with a sponge or brush. Amazing quality at an affordable price.
Overall, it’s a lightweight, long-wearing foundation that leaves skin looking smooth and fresh. Highly recommend!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Blends beautifully, natural satin finish
detailedReviews 73: content: If elf foundation was a boyfriend, this is the one I’d want to marry. It has such a gorgeous glowy finish I cannot get enough! The shade range is super helpful because ya girl is PASTY in the winter and they hook it up with a ton of pale girl shades. It blends really well and almost melts into skin. I like that its not too heavy. As I get older the super heavy stuff looks cakey and this does a great job at feeling lightweight and giving me coverage so that my skinton is more even but you can still see my cute little freckles popping through. I love it! Ty ELF for such an awesome product!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Gorgeous glowy finish, blends well
detailedReviews 74: content: I love love love this. I have sensitive dry and acne prone skin..also I'm aging. The foundation is nice for any occasion. On the daily I like to just use it to spot cover and on dates I use it on my whole face. It blends seamlessly you cannot tell I have anything on my face. It adds moisture and makes my skin look soft and moisturized. This is definitely going to be my skin staple from now on I used to only use BB cream because normal foundations were heavy no matter what but this looks like a BB cream when put on lightly. Absolutely perfect!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Moisturizes, looks soft, perfect BB cream
detailedReviews 75: content: I tried the e.l.f. Soft Glam Satin Foundation in Deep Neutral. This is the first tube foundation I have tried and I loved this product. Application is easy using my new makeup sponge and the product applied smooth. Coverage is medium and the foundation does not leave my face feeling or looking cakey. This foundation is also buildable and I was able to continue with the rest of my makeup lineup after applying. The color was a bit off, but that is okay and I will try another shade next time. I recommend the e.l.f. Soft Glam Satin Foundation.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Smooth application, medium coverage
detailedReviews 76: content: e.l.f. Sort Glam Satin Foundation in shade 22 Light Warm! This budget-friendly foundation provides a beautiful, natural finish that makes my skin look radiant. Its lightweight texture allows for easy application and seamless blending, giving me a flawless look without feeling heavy. It effectively evens out my skin tone and covers minor imperfections, all while being breathable and comfortable to wear. I’m impressed with its lasting power — my makeup stays intact throughout the day without needing constant touch-ups. For such an affordable price, this foundation is a fantastic find!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Radiant finish, lightweight, seamless blending
detailedReviews 77: content: I absolutely love the Soft Glam Satin Foundation in Deep Warm! It feels so light on my skin that I forget I’m even wearing foundation. It blends effortlessly and matches my skin tone perfectly, giving me a natural and flawless finish. The satin texture provides just the right amount of glow without looking oily. This has quickly become my go-to foundation for both everyday wear and special occasions. Highly recommend for anyone looking for a weightless, skin-like foundation!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Light on skin, natural flawless finish
detailedReviews 78: content: The e.l.f. New Soft Glam Satin Foundation is an absolute game changer! The satin finish strikes the perfect balance between dewy and natural, making it ideal for all day wear. And the coverage? Simply flawless enough to even out my skin tone without feeling heavy or cakey. I love how lightweight and breathable it feels while still giving me that perfected, polished look. This foundation has officially earned a permanent spot in my makeup routine-I'm completely obsessed!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Perfect balance, lightweight, breathable
detailedReviews 79: content: Long-lasting satin finish foundation that delivers medium buildable coverage
Breathable formula doesn’t look or feel cakey
Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
Non-comedogenic (won’t clog pores)
Available in 36 shades for a wide range of skin tones
Get more luxe for less bucks!
e.l.f. Shade Match Guarantee means you’ll always find your perfect match
Key Ingredient:
1% Hydrating Hibiscus Complex
Great for: Dry, oily and combination
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Long-lasting, breathable, non-comedogenic
detailedReviews 80: content: ELF has done it again. ELF gives us luxury tier quality at mid price range. I really like this foundation. It is super easy to apply. Goes on smoothly, is not cakey, great shade ranges, and lasts over 12 hours and so for those with over 10 hour shifts, this is the foundation to use. You wont even have to touch up. Yet it is not cakey, nor overdrying. I am super impressed. It is a great price. Most foundations break out my face. I have bumbs on my checks this foundation actually improved them. Good coverage. Smooth, natural look. No smell. Comfortable. Shade chart accurate.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Luxury quality, lasts over 12 hours
detailedReviews 81: content: I received this product complimentary from e.l.f. and Influenster in exchange for my honest review. This lightweight foundation provides a medium but buildable coverage without caking under makeup. It blends easily into the skin and provides a beautiful and long-lasting satin finish. The hydrating hibiscus complex is great for evening skin tone, speeding up cell turn over, controlling acne, and fighting aging! I have seen that many people have struggled to find the right color match with this foundation, including myself as the color I received was too dark. Hopefully the new one I ordered will be a better match!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Builds coverage, satin finish, hydrating
detailedReviews 82: content: The Soft Glam Satin Foundation in Light Warm is a game-changer for a natural, radiant finish. It blends seamlessly into the skin, offering medium to full coverage while still feeling lightweight. The satin finish gives a beautiful, healthy glow without being too dewy or matte. It lasts throughout the day without settling into fine lines or becoming patchy, making it perfect for everyday wear. The shade Light Warm is ideal for light to medium skin tones with warm undertones. Overall, this foundation strikes the perfect balance between coverage and comfort!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Natural radiant finish, lightweight
detailedReviews 83: content: The shade I chose is 11, fair neutral, which was too light for me - my fault. I decided to use it anyway on my forehead and cheeks, then warmed it up with some bronzer, it ended up looking ok but I'm going to buy a darker shade. I first washed my face, moisturized and primed with ELF's cooling primer stick. I used ELF's foundation brush to smooth on the foundation and it went on like a dream! It definitely has a satin finish that looks like real skin. It's not super high coverage but buildable enough so that it can be, but I only needed a minimal amount. I recommend using a setting spray to make it last and to refresh.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Satin finish, like real skin
detailedReviews 84: content: I was gifted by elf in exchange for my honest review .I keep saying how impressed I am lately with elf and how far they have come . Their products can easily rival luxury brands for a fraction of the cost . This foundation is gorgeous! I like the natural finish to it , soft satin , I would say it’s a medium buildable formula . This shade is a little bit too dark for me but it’s nothing I can’t work with . It stayed on nicely all day , didn’t settle into my pores or lines . It glides on nicely . No weird smells . I am really happy with it and I can definitely see me buying this after this in a lighter shade
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Natural finish, medium buildable formula
detailedReviews 85: content: I was very impressed with this foundation. Lately I've just been using powder because I don't like anything heavy feeling on my skin which is what most foundations feel like on my skin. I ended up washing everything off after about an hour because I cant stand or tolerate how heavy and clogged my skin feels. I was skeptical about the soft glam satin finish foundation...I figured it would feel the same as all the others I've tried. I was way wrong!!! It felt light and natural and the coverage was perfect! I'll definitely be buying more when I'm out of this bottle...
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Light and natural, perfect coverage
detailedReviews 86: content: The E.L.F Cosmetics soft glam foundation is great. I really enjoy using this! I am using the shade fair neutral, it matches my skin quite nicely. This foundation is super long lasting on the skin, leaving you with a satin finish. This blends out very good. It’s hydrating, and the coverage is very buildable. I like the packaging- a squeeze tube is very sanitary in my opinion. This foundation is affordable and accessible to a lot of people! I would purchase this again when I run out. I received this free for my opinion, all thoughts are my own!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Long lasting, satin finish, blends well
detailedReviews 87: content: I received this ELf soft glam satin foundation in fair neutral. It's a medium buildable coverage, which lasts during a long day. It contains 1% hydrating hibiscus complex. Super lightweight and extremely blendable, which ofcourse I use my ELF blending brush. It works so well on my skin it can compete with the higher end brands but at such an affordable price. It does last a long day In between when I put it on, until I take it off at night. I do a light touchup midday, otherwise flawless. I like it very much and recommend it my friends.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Competes with high-end brands, affordable
detailedReviews 88: content: I’m quite impressed! As someone with sensitive, acne prone skin, I’m always careful about trying new foundations. But this one really caught my attention. The formula strikes a perfect balance, not too matte and not too dewy. It has a creamy consistency that glides on smoothly and doesn’t leave any dry patches on my skin. However, I did find that I needed to use a bit more product than usual to fully cover my dark spots. If you prefer a quick, light application, you might need to spend a little extra time building up the coverage.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Creamy consistency, glides smoothly
detailedReviews 89: content: I received the soft glam satin foundation as a sample directly from e.l.f. It’s amazing! The shade matches my skin perfectly. I love that it’s buildable to achieve how much you want. It’s extremely lightweight. I forgot I had it on for hours. The coverage on this is impeccable. It covers dark under eyes and fine lines. This foundation is perfect for daily wear or when you need a more natural look. I will be purchasing this again once it’s done!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Impeccable coverage, lightweight, natural look
detailedReviews 90: content: This foundation is amazing. Especially at the price point wow. The only con is that the formula is quite thick. I saw a lot of reviews claiming it was cakey, I believe they just put on a lot. It comes out of the tube in small, thin amounts but the product itself is thick and a little goes a long way. It is super easy to use to much. I recommend to put on a little and then build it up as needed. It looks like your skin but better. Its really light and works well with other products. Very radiant and lasts all day. Amazing.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Radiant, lasts all day, light
detailedReviews 91: content: The e.l.f. Soft Glam Foundation is a versatile product that offers a natural finish and good buildable coverage. Its lightweight formula blends easily, making it suitable for daily wear. The foundation provides a soft, radiant look without feeling heavy on the skin. It’s particularly praised for its affordability and is a great option for those looking for a budget-friendly choice. However, some users with oily skin may find it requires regular touch-ups throughout the day. Overall, it's a solid foundation that balances quality and price effectively.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Natural finish, good buildable coverage
detailedReviews 92: content: I was gifted this SOFT GLAM SATIN FOUNDATION by E.L.F. from Influenster for my honest opinion. The product says medium buildable coverage but when I tried to build upon my first application it became splotchy looking. I seemed like the first layer was lifting up and moving under the second layer. I removed the foundation and found that I can use it for my under eye area. I just applied a small amount in a light area and then lightly dusted over with some soft powder. I think that is what I’ll use it for. It seems to work better as an under eye concealer with it’s neutral shade.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Works as under eye concealer
detailedReviews 93: content: The e.l.f. Soft Glam Satin Foundation in Light Neutral offers a smooth, medium coverage with a natural satin finish that feels lightweight on the skin. The shade is perfect for neutral undertones and blends seamlessly for a flawless look. It wears well throughout the day with minimal creasing or fading. For its affordable price, it delivers quality comparable to higher-end foundations. Ideal for those seeking a budget-friendly option with a soft, glamorous effect! I definitely recommend this product.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Smooth medium coverage, natural satin finish
detailedReviews 94: content: I do really like this! It has been years since I've worn a foundation. It was a step I felt I could skip because I didn't feel like my skin needed much coverage or anything. I don't vibe with the full coverage trend so I just didn't purchase any foundation for a while. However, the idea of this product that provides some basic coverage and a beautiful glow seemed intriguing. I also don't do shade matching well, especially online. So when I saw this foundation available at one of my local Walmarts, I definitely took a peak. My range of shades was wide enough but that almost scared me! But I picked pretty well and feel proud and less scared to match myself. I have worn this foundation everyday since I purchased it. It is lightweight enough but still adds the glow and kind of coverage I prefer without feeling heavy. So beautiful and can't wait to repurchase in the future.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Lightweight, adds glow, good coverage
detailedReviews 95: content: Coverage:Medium
Texture:Liquid but not that runny
My new fav foundation. Good match with #24 and enough coverage to even out skin tone. Very light. Pairs well with the Elf putty primer (tube). Doesn't oxidize, is pretty hydrating (skin is dry but acne prone) doesn't cling to dry spots. If have acne scars still need concealer. Strong 8 hour fresh look if used with Elf putty primer and set with Rimmel Lasting Finish setting spray. Stayed on like a charm even when doing sports if using this combination.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: New fav, light, hydrating, good match
detailedReviews 96: content: This is a really solid drugstore foundation. Is it my favorite Foundation that I've ever used? No, but I appreciate that it has a natural satin matte finish and provides surprisingly good coverage. The consistency is a little thicker than what I typically like but it blends out easily and I don't find that it necessarily looks heavy on the skin. I think elf also did a better job with their shade range in this line compared to some of their other foundation launches that they've had, which I appreciate. Overall I like it's and I'm happy to see the elf is really working on improving their overall formulas.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Natural satin matte finish, good coverage
detailedReviews 97: content: This sets a little dewy, which is what I wanted as I found my go to foundation Estée Lauder double wear was starting to look a bit cakey and settles in fine lines, I also wanted something a little more natural for work.
I would say this is light coverage in comparison but it is buildable. I chose shade light warm which I think is a little dark for me unless I’m wearing a bit of tan, I may need to buy another colour to mix to make lighter. There are a broad range of colours but I would say it’s quite difficult to find a match unless you know a lot about your skin colour.
At £8 for one I can’t really complain, I wanted something that wouldn’t highlight my smile lines and this still shows them after a long day but it is definitely a lot less noticeable than any other foundation. I will keep trialing with layering products to see if I can find a fix. Overall a lovely foundation and would recommend. £37 foundation compared to £8 definitely gives rivals a run for their money!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Less noticeable smile lines, lovely foundation
detailedReviews 98: content: The color I picked might’ve been a bit too dark for me so that’s my problem. But the foundation’s consistency/texture is very blendable especially with the fluffy, dense blending brush that’s also from Elf. It’s easy to squeeze out from the packaging and you can control how much to squeeze out as necessary for your face and preferred coverage. The coverage is also buildable. It gave off a dewy and radiant finish and I personally like to set my face after foundation so it ends up being a bit more matte. It also didn’t have a good or bad scent - it just smelled like foundation.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Blendable, dewy radiant finish
detailedReviews 99: content: First, I love me some e.l.f. products. Affordable and easily accessible? Yes please! This foundation is a nice light to medium coverage. I do feel like it is a little heavy on the skin for my preference, especially for a lighter coverage foundation. That said, it covers my redness beautifully! And I do think the shade match was pretty spot on to my usual shade choice. It truly is a satin finish, and I think it looks beautiful and very natural. Overall, I say it's worth a try if you're on the fence.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Covers redness beautifully, satin finish
detailedReviews 100: content: I did not take a photo with my face done because I chose the completely wrong color, however I did focus on the formula and finish. I can't stop staring at my face. It is truly lightweight: I can not feel that I have foundation on. It didn't even look like I had foundation on. I did have to set it with a powder because it does still stay a little wet on the skin and I don't like that feel but before setting it, the finish was beautiful. My noise was pore less and I absolutely always have issues with foundation and my nose but this did not. My nose looked perfect. It gives you a healthy skin glow.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Lightweight, poreless nose, healthy glow
detailedReviews 101: content: In love with this foundation! So smooth and easy to apply. My perfect shade which is awesome. Considering I don't always wear foundation I love the coverage this gives my skin. Evens out my imperfections and allows me to build onto it with my other products. Makes my skin feel soft and not cakey. No stickiness. Feels hydrating. I love it! And it lasted all day! Hard to find these days. Came off super easy with my makeup wipes and didn't feel like it clogged my pores either. Super happy.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Smooth, easy to apply, lasts all day
detailedReviews 102: content: Finally! I'd given up on finding a foundation that had a great color match, was long wearing and covered my redness but didn't look like a cake mask too- until I saw a video of this foundation after it first dropped. I decided to try it and now can't live without it. I've tried every high end to drugstore makeup known to man, and everything in-between without finding anything that fity every need. This covers my redness with ease, lasts through my 13 hour shifts for a total of about 15 hours of wear and still holds up and looks great. With a good primer and setting spray, it doesn't transfer much to masks either. Please keep this around forever!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Long wearing, covers redness, no mask
detailedReviews 103: content: Strange smell
I’m not sure if I just got a bad batch or something but I don’t think it’s supposed to smell the way it does. Mine smells like something was left out in the hot sun for a few days and spoiled. Elf is usually great when it comes to smells so this surprised me which makes me think the batch was bad
marketplace: elfcosmetics
source: elfcosmetics
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/elfcosmetics
title: Strange smell, possibly bad batch
detailedReviews 104: content: Decent they discontinued the foundation I liked
I bought this foundation as the other foundation was discontinued and this is not my favourite formula for a foundation but I might retry this later on
marketplace: elfcosmetics
source: elfcosmetics
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/elfcosmetics
title: Not my favorite formula, might retry
detailedReviews 105: content: Bsst
1% Hydrating Hibiscus Complex
Great for: Dry, oily and combination skin
Hit that dreamy sweet spot between full beat and barely there with long-wearing, medium buildable coverage. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation feels as good as it looks--no caking or heaviness here, just smooth, satiny skin.
Shade Match Guarantee: Love yo’ e.l.f.! We want you to be 100% happy with
marketplace: elfcosmetics
source: elfcosmetics
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/elfcosmetics
title: Great for dry, oily, combination skin
detailedReviews 106: content: Rtf
Long-lasting satin finish foundation that delivers medium buildable coverage
Breathable formula doesn’t look or feel cakey
Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
Non-comedogenic (won’t clog pores)
Available in 36 shades for a wide range of skin tones
Get more luxe for less bucks!
e.l.f. Shade Match Guarantee means you’ll always find your perfect match
Key Ingredient:
1% Hydrating Hibiscus Complex
Great for: Dry, oily and combination
marketplace: elfcosmetics
source: elfcosmetics
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/elfcosmetics
title: Breathable, doesn't look or feel cakey
detailedReviews 107: content: Flexible website- GetUSCart very easy to use website. Smooth and fast shipping that to a hassle-free one.
marketplace: getuscart
source: getuscart
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/getuscart
title: Easy to use website, fast shipping
detailedReviews 108: content: Easy process and no problems with best quality products. All the products are accurate.
marketplace: getuscart
source: getuscart
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/getuscart
title: Easy process, best quality products
detailedReviews 109: content: First off, I got a sample that is slightly too dark for my skin tone, so I was a little displeased, however I took a look at the shade range and there’s a total of 36 shades which is awesome! I’m naturally very fair skinned and it’s hard to find foundation that is light enough, especially drugstore brands or more popular brands. I haven’t worn foundation much in the past years because when I did, all the ones I used, whether hydrating or matte, it looked cakey. But I am honestly really impressed with how this makes my skin look. I love the glowy look and I like the SuperGoop sunscreen that leaves a glow, so I am so excited to find a product that can replicate that for such a low price! The coverage is light, as you can see I have a blemish that wasn’t able to be covered completely, which is fine with me. I’d rather take a light product with less coverage and just add a little concealer. I am 100% planning to buy my actual shade and will be wearing foundation much more often!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Light coverage, replicates glowy look
detailedReviews 110: content: I was sent Elf soft glam foundation from Influenster and Elf for free in exchange for my honest opinion and review. First, let me state that when I pulled up the alert page it was nearly empty all except this color. The color is like a deep brown and doesn't match my skin coloring at all. But, when I used a concealer that is light and blended it into my face, and used the primer ahead of time before my concealer, and I then used the foundation and blended it in nice and easy it look natural. I only dabbed a little bit on my forehead, cheeks, nose, and chin and then I took the blender that was sent with it and begin to blend in everything together, I couldn’t help but smile at how well it came out. The texture of this foundation is thin, but that makes it also easily blended. And as I said about the finish, it looked amazing like I was tan, but not too tan. That’s what happens when you experiment with your make up and the creativity finally kicks in and you go. Oh, you can do this and blend it. overall, 10 out of 10.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Thin texture, easily blended, looks natural
detailedReviews 111: content: I received the e.l.f. Soft Glam Satin Foundation in shade Medium Neutral for free in exchange for my honest review.
My favorite kind of foundations are medium coverage without that glass skin look, so when I found out e.l.f. came out with one, I was excited to try it.
The formula is great, it’s incredibly light and emollient between the fingers without being heavy or sticky, which I struggle finding outside of Asian beauty brands. I used a brush to apply it, with no primer, and was satisfied with the finish, finding that it lived up to the “soft glam” aspect of the name, doing a good job at blurring my imperfections.
I knocked a star off due to the color. Despite being “neutral,” the shade Medium Neutral leaned yellow when first applied and then oxidized even more orange after time. I would have hoped the neutral would have stayed neutral or had more reddish tones in it.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Leaned yellow, oxidized orange, shade issue
detailedReviews 112: content: Thank you so much to Influenster for sending me this product in exchange for my honest review! This is a very good size and quality product for a good price. The product has a very big shade range which is nice to match a lot of different people. This foundation feels a little bit heavy on the skin and does oxidize. The color looks pale initially but it turned slightly orange which I was not a big fan of. However if you only apply a thin layer and try not to do too much coverage I found that it feels a lot lighter and the color matches much better. For the price I think it is very good. The finish on this is natural, it has no sparkles in it which I like and it also is not matte and doesn’t look dry on the skin. It blends out fairly easily as well. For a cheap option I would try it out and see if you like it! Thank you again to Influenster for sending me this product in exchange for my review!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Feels heavy, oxidizes, pale to orange
detailedReviews 113: content: 21C is my perfect shade in winter. 52/F with dry perimeter and oily t-zone.
The application was tremendous, and left a natural glow to my full skin. The coverage is buildable. I used a beauty blender, but you can use any method with this foundation. It did not settle into my fine lines and wrinkles!
Elf made it easy for me to find my shade online, and I could not be more pleased. It lasted well throughout the day. My t-zone peaked through about 9 hours in, so I use a bit of powder or blotting paper to correct.
After all these years, and multiple attempts at high end brands, I finally found my foundation of choice.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: T-zone peaked through after 9 hours
detailedReviews 114: content: My favorite foundation yet! I have dry, 32-year-old skin and this doesn’t patch up or sink into lines and wrinkles. It smooths me out and leaves a gentle lit-from-within glow, even using the absolute minimal amount. Amazing coverage and natural looking, it feels like nothing is there! Doesn’t oxidize. It’s truly perfect except for variety of tones. The fairs and lights are all very similar so I have to mix two together to match me. Worth it though! I’m also ridiculously sensitive and this gives me no rash and no new acne!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Fairs and lights are similar shades
detailedReviews 115: content: ELF has done it again. ELF gives us luxury tier quality at mid price range. I really like this foundation. It is super easy to apply. Goes on smoothly, is not cakey, great shade ranges, and lasts over 12 hours and so for those with over 10 hour shifts, this is the foundation to use. You wont even have to touch up. Yet it is not cakey, nor overdrying. I am super impressed. It is a great price. Most foundations break out my face. I have bumbs on my checks this foundation actually improved them. Good coverage. Smooth, natural look. No smell. Comfortable. Shade chart accurate.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Shade chart accurate, no smell
detailedReviews 116: content: This sets a little dewy, which is what I wanted as I found my go to foundation Estée Lauder double wear was starting to look a bit cakey and settles in fine lines, I also wanted something a little more natural for work.
I would say this is light coverage in comparison but it is buildable. I chose shade light warm which I think is a little dark for me unless I’m wearing a bit of tan, I may need to buy another colour to mix to make lighter. There are a broad range of colours but I would say it’s quite difficult to find a match unless you know a lot about your skin colour.
At £8 for one I can’t really complain, I wanted something that wouldn’t highlight my smile lines and this still shows them after a long day but it is definitely a lot less noticeable than any other foundation. I will keep trialing with layering products to see if I can find a fix. Overall a lovely foundation and would recommend. £37 foundation compared to £8 definitely gives rivals a run for their money!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Shows smile lines after long day
detailedReviews 117: content: The color I picked might’ve been a bit too dark for me so that’s my problem. But the foundation’s consistency/texture is very blendable especially with the fluffy, dense blending brush that’s also from Elf. It’s easy to squeeze out from the packaging and you can control how much to squeeze out as necessary for your face and preferred coverage. The coverage is also buildable. It gave off a dewy and radiant finish and I personally like to set my face after foundation so it ends up being a bit more matte. It also didn’t have a good or bad scent - it just smelled like foundation.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Color too dark, smells like foundation
detailedReviews 118: content: I did not take a photo with my face done because I chose the completely wrong color, however I did focus on the formula and finish. I can't stop staring at my face. It is truly lightweight: I can not feel that I have foundation on. It didn't even look like I had foundation on. I did have to set it with a powder because it does still stay a little wet on the skin and I don't like that feel but before setting it, the finish was beautiful. My noise was pore less and I absolutely always have issues with foundation and my nose but this did not. My nose looked perfect. It gives you a healthy skin glow.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Stays wet before setting, needs powder
detailedReviews 119: content: Finally! I'd given up on finding a foundation that had a great color match, was long wearing and covered my redness but didn't look like a cake mask too- until I saw a video of this foundation after it first dropped. I decided to try it and now can't live without it. I've tried every high end to drugstore makeup known to man, and everything in-between without finding anything that fity every need. This covers my redness with ease, lasts through my 13 hour shifts for a total of about 15 hours of wear and still holds up and looks great. With a good primer and setting spray, it doesn't transfer much to masks either. Please keep this around forever!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Transfers to masks with setting spray