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title: Nykaa
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items: items 1: content: This lipstick is designed to stay put without needing frequent touch-ups, offering a long-lasting wear that users appreciate for its 'no re-application' claim.
detailedSources: items:
reviews:
title: Stays put, no re-application needed
heading: Stays put, no re-application needed
sources:
type: POSITIVE
items 2: content: Nykaa is recognized as a leading beauty platform in India, known for offering authentic products and a premium shopping experience, which contributes to customer trust.
detailedSources: items: items 1: articleHeading: Nykaa vs Purplle: Which Beauty App Is Better to Use in 2025?
articleLink: https://www.imgglobalinfotech.com/blog/nykaa-vs-purplle
articleSummary: Nykaa has a strong reputation for delivering authentic products and a premium shopping experience.
articleTitle: imgglobalinfotech.com
articleType: web_article
favicon: https://d1y41eupgbwbb2.cloudfront.net/images/favicon-32x32.png
snippets: Nykaa has a strong reputation for delivering authentic products and a premium shopping experience.
type: ARTICLE
items 2: articleHeading: Life at Nykaa: Culture, Salary, Reviews, Interviews & more
articleLink: https://www.ambitionbox.com/overview/nykaa-e-retail-overview
articleSummary: Nykaa has emerged as India’s largest omnichannel beauty destination with millions of happy customers across the country.
articleTitle: ambitionbox.com
articleType: web_article
favicon: https://static.ambitionbox.com/alpha/img/supporting-images/browser_icon_16x16.png
snippets: Nykaa’s app is sleek, professional, and feels premium., Nykaa has a strong reputation for delivering authentic products and a premium shopping experience., Since its inception in 2012, Nykaa has quickly emerged as India’s largest omnichannel beauty destination with millions of happy customers across the country.
type: ARTICLE
reviews:
title: Trusted platform for authentic beauty products
heading: Trusted platform for authentic beauty products
sources: sources 1: favicon: https://d1y41eupgbwbb2.cloudfront.net/images/favicon-32x32.png
title: imgglobalinfotech.com
sources 2: favicon: https://static.ambitionbox.com/alpha/img/supporting-images/browser_icon_16x16.png
title: ambitionbox.com
type: POSITIVE
items 3: content: The platform utilizes Augmented Reality (AR) tools, allowing users to virtually try on makeup products, which aids in making more informed purchasing decisions and enhances the online shopping experience.
detailedSources: items: items 1: articleHeading: India's Nykaa posts two-fold rise in quarterly profit on beauty products demand
articleLink: https://www.reuters.com/world/india/indias-nykaa-posts-two-fold-rise-quarterly-profit-beauty-products-demand-2025-08-12/
articleSummary: Nykaa's AR tools help customers virtually try on makeup.
articleTitle: reuters.com
articleType: web_article
favicon: https://www.google.com/s2/favicons?domain=https://www.reuters.com/world/india/indias-nykaa-posts-two-fold-rise-quarterly-profit-beauty-products-demand-2025-08-12/&sz=128
snippets: The introduction of Augmented Reality (AR) tools allows users to virtually try on makeup products, aiding in more informed purchasing decisions.
type: ARTICLE
items 2: articleHeading: Nykaa Success Story
articleLink: https://nextwhatbusiness.com/nykaa-success-story/
articleSummary: Nykaa's AR tools enable virtual try-ons for makeup.
articleTitle: nextwhatbusiness.com
articleType: web_article
favicon: https://www.google.com/s2/favicons?domain=https://nextwhatbusiness.com/nykaa-success-story/&sz=128
snippets: The introduction of Augmented Reality (AR) tools allows users to virtually try on makeup products, aiding in more informed purchasing decisions.
type: ARTICLE
reviews:
title: Virtual try-on enhances purchasing decisions
heading: Virtual try-on enhances purchasing decisions
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title: reuters.com
sources 2: favicon: https://www.google.com/s2/favicons?domain=https://nextwhatbusiness.com/nykaa-success-story/&sz=128
title: nextwhatbusiness.com
type: POSITIVE
items 4: content: The brand has invested in robust inventory and logistics systems, ensuring timely deliveries and efficient warehouse management, which aims to improve the overall customer experience.
detailedSources: items: items 1: articleHeading: Nykaa Success Story
articleLink: https://nextwhatbusiness.com/nykaa-success-story/
articleSummary: Nykaa's investment in logistics aims for timely deliveries.
articleTitle: nextwhatbusiness.com
articleType: web_article
favicon: https://www.google.com/s2/favicons?domain=https://nextwhatbusiness.com/nykaa-success-story/&sz=128
snippets: Additionally, the company has invested in robust inventory and logistics systems to ensure timely deliveries and efficient warehouse management.
type: ARTICLE
reviews:
title: Efficient logistics ensure timely deliveries
heading: Efficient logistics ensure timely deliveries
sources: sources 1: favicon: https://www.google.com/s2/favicons?domain=https://nextwhatbusiness.com/nykaa-success-story/&sz=128
title: nextwhatbusiness.com
type: POSITIVE
items 5: content: Nykaa's marketing strategy, which includes providing makeup tips, community experiences, and user-generated content, fosters strong customer loyalty and encourages repeat purchases.
detailedSources: items: items 1: articleHeading: Tira vs Nykaa | Who will WIN the Beauty and Personal Care Market? Business Case Study #indiagrowth
articleLink: https://www.youtube.com/watch?v=79rPI5-fQ3s
articleSummary: Nykaa's marketing strategy builds strong customer connections.
articleTitle: YouTube
articleType: youtube
favicon: https://www.youtube.com/favicon.ico
snippets: Naika gives makeup tips to its users, gives them a community experience, and also publicizes user-generated content., Because of which Naika's customers are heavily connected with the brand and show a lot of loyalty by doing repeat purchases from Naika again and again.
type: ARTICLE
reviews:
title: Marketing fosters customer loyalty and repeat buys
heading: Marketing fosters customer loyalty and repeat buys
sources: sources 1: favicon: https://www.youtube.com/favicon.ico
title: YouTube
type: POSITIVE
items 6: content: The lipstick is formulated to avoid flaking, ensuring a smooth and consistent appearance on the lips throughout its wear time.
detailedSources: items:
reviews:
title: Formula avoids flaking for smooth finish
heading: Formula avoids flaking for smooth finish
sources:
type: POSITIVE
items 7: content: The brand offers a wide range of authentic beauty products from over 1200 brands, ensuring customers have access to a comprehensive selection of makeup, skincare, and more.
detailedSources: items: items 1: articleHeading: Life at Nykaa: Culture, Salary, Reviews, Interviews & more
articleLink: https://www.ambitionbox.com/overview/nykaa-e-retail-overview
articleSummary: Nykaa offers a vast selection of over 1200 genuine brands.
articleTitle: ambitionbox.com
articleType: web_article
favicon: https://static.ambitionbox.com/alpha/img/supporting-images/browser_icon_16x16.png
snippets: With 1200+, 100% genuine brands, and six warehouses across India that stock lakhs of well curated, well priced products, Nykaa offers a comprehensive selection of makeup, skincare, hair care, fragrances, personal care, luxury and wellness products for women and men.
type: ARTICLE
reviews:
title: Extensive selection of 1200+ authentic brands
heading: Extensive selection of 1200+ authentic brands
sources: sources 1: favicon: https://static.ambitionbox.com/alpha/img/supporting-images/browser_icon_16x16.png
title: ambitionbox.com
type: POSITIVE
items 8: content: Some customers have reported significant dissatisfaction with Nykaa's service, specifically citing issues with delayed deliveries and unfulfilled promises, leading to a negative overall experience.
detailedSources: items: items 1: articleHeading: Nykaa.com Reviews | Read Customer Service Reviews of nykaa.com
articleLink: https://ca.trustpilot.com/review/nykaa.com
articleSummary: Many users express dissatisfaction with delivery and customer service.
articleTitle: trustpilot.com
articleType: web_article
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snippets: Most reviewers were let down by their experience overall., Customers express significant dissatisfaction with various aspects of the service., Many consumers report issues with the delivery service, citing delays and unfulfilled promises.
type: ARTICLE
items 2: articleHeading: Nykaa: Makeup, Beauty Shopping
articleLink: https://apps.apple.com/in/app/nykaa-makeup-beauty-shopping/id1022363908
articleSummary: Reports of delayed deliveries and unsatisfactory customer support interactions.
articleTitle: apps.apple.com
articleType: web_article
favicon: https://www.google.com/s2/favicons?domain=https://apps.apple.com/in/app/nykaa-makeup-beauty-shopping/id1022363908&sz=128
snippets: However, there have been reports of delayed deliveries and challenges with customer service., For instance, a customer reported that an order placed on August 9th, 2025, was not delivered by August 13th, and subsequent interactions with customer support were unsatisfactory.
type: ARTICLE
reviews:
title: Delayed deliveries and service issues reported
heading: Delayed deliveries and service issues reported
sources: sources 1: favicon: https://cdn.trustpilot.net/brand-assets/4.3.0/favicons/favicon-32x32.png
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title: apps.apple.com
type: NEGATIVE
items 9: content: Some users have experienced disappointment with their overall experience, indicating that the product or service did not meet their expectations.
detailedSources: items: items 1: articleHeading: Nykaa.com Reviews | Read Customer Service Reviews of nykaa.com
articleLink: https://ca.trustpilot.com/review/nykaa.com
articleSummary: Many reviewers were let down by their overall experience.
articleTitle: trustpilot.com
articleType: web_article
favicon: https://cdn.trustpilot.net/brand-assets/4.3.0/favicons/favicon-32x32.png
snippets: Most reviewers were let down by their experience overall.
type: ARTICLE
reviews:
title: Overall experience can be disappointing
heading: Overall experience can be disappointing
sources: sources 1: favicon: https://cdn.trustpilot.net/brand-assets/4.3.0/favicons/favicon-32x32.png
title: trustpilot.com
type: NEGATIVE
scoreData: Flash AI score: 76
scoreBreakdown: scoreBreakdown 1: label: Long Lasting Wear
value: 90
scoreBreakdown 2: label: Brand Trust
value: 85
scoreBreakdown 3: label: Shopping Experience
value: 80
scoreBreakdown 4: label: Delivery & Service
value: 55
scoreSummary: Highly recommended - Step 1 analysis shows excellent long-lasting wear and strong brand trust, with positive feedback on the shopping experience, making it a good choice for those seeking a reliable matte lipstick.
Flash AI