detailedReviews: detailedReviews 1: content: I really like It Cosmetics CC Cream. It is creamy so feels hydrating on my dry skin with great coverage while looking nice on the skin, and wears well on my dry skin - I don't need to set it at all. It sets on its own, and with setting and fixing spray it lasts all day without coverage fading or starting to look bad on my skin. So, I already knew I loved the foundation, but I never tried it with a brush like the Airbrush #117 Spatula Brush, so I was excited to try a foundation I love with a type of brush I'd never tried before.
I got this in the shade "Light Cool." It's darker than the shade I usually go for. Like most It Cosmetics complexion products, it's not what I'd call cool. On my very cool toned, muted skin it looks very warm toned - warm yellow. But, I can make it work. I just add an adjuster to it (which I have to do with majority of my foundations, so I'm used to it).
This has SPF 50, but, I never look to my foundation to provide me with my SPF...nobody should. You're never going to apply enough foundation to get the stated SPF so you should always apply a separate SPF. But, I don't mind the extra layer of protection.
This is a thicker consistency, but creamy and glides onto the skin easily. It applies well with a brush and sponge. Everyone has a different view of what light, medium, and full coverage means to them. To me, full coverage means it covers everything - acne, post acne, and my sun spots for the most part (they're pretty hard to cover and not many foundations do it and need built up in the area or concealer over top to completely conceal them. If I'm able to get them mostly covered or covered completely, it's full coverage for me). Medium coverage means it covers mostly everything but some peek through (like sun spots).
Normally, I'd use by StansOut sponge or my It Cosmetics Heavenly Luxe Complexion Perfection Brush #7 to apply the foundation. But, of course, this time I wanted to try the new It Cosmetics for Ulta Airbrush #117 Spatula Brush.
The brush is nice quality, but isn't the same quality as with my other It Cosmetics Brushes (I have a few of them and love them), but this is an It Cosmetics for Ulta Brush, so it's made specifically for Ulta and going to be more affordable than a regular It Cosmetics brush. Its not bad or low quality. It has a nice lightweight handle, the ferrule is attached firmly, the bristles are cut evenly and soft. It's just not quite as nice as a standard It Cosmetics brush. If you've tried It Brushes and It for Ulta brushes, then you probably know what I mean.
It says this brush provides quick and easy application for a natural skin-like complexion and is best for sheer to medium coverage. For use, it says to pump foundation onto the back of your hand - coat the brush edge and apply with sweeping motions for an even coverage on just a few swipes. So that's exactly what I did.
I was really surprised how quick and easy it was to apply the foundation with this brush. I expected to have streaks from it. But it didn't. I didn't have to go over it with a sponge or anything! It gave nice, even lightweight application. I got medium coverage from 1 pump. It looks so thin and natural on the skin. Like nothing at all. It feels like nothing on the skin. If there were areas I wanted a little more coverage, I'd take a little more foundation onto the edge of the brush and then just kind of dab it over the area and that worked well too!
I have normal to dry skin, more on the dry side with some extremely dry areas. This has a nice finish. It isn't completely matte but isn't dewy either. It does transfer and need some time to set after application if I want it to set on its own. I need to let it sit for about 10-15 min and then I don't need any powder over it to set it in place, BUT I also can't apply powder products over it as smoothly as I'd like until I let it sit for those 10-15 min. I can just set it with powder if I want to go in with powder products (like blush, bronzer, etc.). But, I'll usually just apply cream products instead so I get nice application and then use a setting spray to set everything in place. It lasts all day without transferring or fading. If I have the time to let it sit for the 10-15 min, then powder products goes over it nicely and with setting and fixing spray it'll last all day without transferring or fading.
I've always been a fan of the foundation, but using it with this brush made me an even bigger fan! I get great coverage while having it look so thin and natural on the skin! Before, with my usual sponge/brush application, it looked good on, but I wouldn't call it skin-like. It didn't look thick or heavy, but didn't look extremely natural either. The #117 brush applies this so thin while still maintaining good coverage and it looks and feels so lightweight and natural on! If you're a fan of It Cosmetics CC Foundation, I'd definitely recommend trying the brush with it! If you haven't tried the It Cosmetics CC Foundation before because you heard it was a thicker foundation with a lot of coverage, then I'd recommend trying it out with the #117 brush!
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starRating: 5
title: Great coverage, natural finish, applies well
detailedReviews 2: content: I recently starting using this foundation again after a few years. Honestly, I do not know why I stopped because it is really great. It can be tempting to try all the new flashy products out there but when you find something that works just stick with it! This foundation matches my skin tone better than any other brand I have ever used. It says it right one the package 'your skin but better' and it is so right. I feel that this cream is a concealer and foundation 2 in 1. It covers and smooths perfectly on my skin and my skin in not perfect at all! I can get a but red around my nose and have some dark circles under my eyes and with just a small amount of this cc cream it cover it all and it does not feel like a thick heavy foundation, my skin can still breathe! I also find it to be incredibly long-lasting. I do not need to reapply at all throughout the day at work and I still look as fresh as I do when I leave the house in the morning. I think this CC cream is good for everyday use and also works well enough to wear for an important event. It also has the skincare ingredients like hyaluronic acid and vitamin E to nourish the skin. My favorite part is the SPF 50 so I know I am getting added protection from the sun. This will always be in my kit. I received this product complimentary in exchange for an honest review.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Matches skin tone perfectly, long-lasting wear
detailedReviews 3: content: I recently starting using this foundation again after a few years. Honestly, I do not know why I stopped because it is really great. It can be tempting to try all the new flashy products out there but when you find something that works just stick with it! This foundation matches my skin tone better than any other brand I have ever used. It says it right one the package 'your skin but better' and it is so right. I feel that this cream is a concealer and foundation 2 in 1. It covers and smooths perfectly on my skin and my skin in not perfect at all! I can get a but red around my nose and have some dark circles under my eyes and with just a small amount of this cc cream it cover it all and it does not feel like a thick heavy foundation, my skin can still breathe! I also find it to be incredibly long-lasting. I do not need to reapply at all throughout the day at work and I still look as fresh as I do when I leave the house in the morning. I think this CC cream is good for everyday use and also works well enough to wear for an important event. It also has the skincare ingredients like hyaluronic acid and vitamin E to nourish the skin. My favorite part is the SPF 50 so I know I am getting added protection from the sun. This will always be in my kit.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Matches skin tone perfectly, long-lasting wear
detailedReviews 4: content: I will start out by saying that I have been using the it moisturizing foundation and I really love it and I use the shade medium.
When I went to try this product, I specifically wanted it because I knew it was more coverage and it would give me a great look. I will say that it oxidizes quite fast and strongly.
The color that you are in one foundation is not going to be the same in the other. I was a medium in the, full coverage moisturizer. In the full coverage cream, I am a fair light. I know, kind of shocking.
I've never been fair in my life. My undertone is neutral and I usually wear a medium to a light medium. I would recommend going into the store and on your bare skin, creating a line of the three closest shades you can think of.
Let it dry for about five minutes and go back and take a look. That was the best way I found the shade and it's perfect for my skin.
Aside from the fact that I have this beautiful flawless look all day and the coverage fantastic, it also didn't creep into my lines and make me look older. I am 52 and I have to be very careful with coverage so that it doesn't look cakey or dry on my skin.
You do not have to apply powder after this foundation because it just looks beautiful the way it is. Mind you, I have dry, flaky skin and certain areas and oily skin and others and I have a tendency to break out still even as old as I am.
I have not broken out a single time using this foundation.
Thank God!
I never feel it becoming oily or drippy or fading at all through the day. I've been using it for about two weeks now and I'm obsessed with it.
If you're on the fence, try it.
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source: google
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starRating: 5
title: Flawless look, doesn't crease, good for dry skin
detailedReviews 5: content: When the package says "your skin but better" they weren't lying. This is a full coverage CC cream and as you can tell, it's definitely full coverage, I did half my face with just one pump but I could have probably done my entire face. I got the shade light medium warm but I could probably have gone a shade darker. Regardless, I was able to blend it out and use a little bronzer and contour to make it match my neck / rest of my skin. You can tell how it really canceled out all the red in my skin and covered any imperfections while leaving my skin looking natural and not cakey or dry. I have combination skin and also larger pores but I tried this without any primer to see how it blurred my fine lines and texture and I'm impressed.
I like that it has a pump for sanitary reasons and also boasts an anti aging hydrating serum and a spf 50+ (without leaving a white cast from the zinc oxide or titanium dioxide)
Overall I'm happy with this product and will continue using this shade but as mentioned, will probably buy a darker shade in the summer to match better my summer tan.
marketplace: google
source: google
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starRating: 5
title: Full coverage, natural look, no white cast
detailedReviews 6: content: This has really been my go-to lately. This CC+ Color correcting Cream from IT Cosmetics. It process full coverage, covering redness, and imperfections with ease. It covers redness, and my freckles I sometimes want to hide, dark circles, and even small blemishes. I'd say this is definitely semi-matte. It's an anti-aging, hydrating serum, with SPF 50 UVA/UVB. I love that it has sun protection for the sunny days! A little goes along way, so use sparingly. I notice that I have to wear a primer with it, otherwise it tends to separate by my nose and t-zone by the end of the day. The color match is a bit darker than I was expecting, but it's not a huge deal breaker. It makes me look darker, and I'd if I don't want it super dark, I just mix it with a little bit of a lighter foundation! All in all, I find that this CC+ cream has some really good benefits, and I love the coverage it provides.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Full coverage, semi-matte, good benefits
detailedReviews 7: content: This is a very creamy and pigmented product so a little bit goes a long way. Start with much less than you would typically need for liquid foundation and build up or you run the risk of it looking too heavy. The inclusion of SPF is a nice bonus if you plan on touching up throughout the day but not sure if it's enough sun protection on its own given how little product you would use for coverage. On my normal to oily skin, it wears decently well for 6 hours if I've set it with powder and used setting spray. This product has been a favorite of many for years and I'm glad they finally introduced some new shades. The lightweight tube and pump packaging, while practical and handy for travel, is not as luxe as other options (if that matters to you). Overall a solid choice, especially if you prefer to have some skincare ingredients in your foundation. I recieved this product for free in exchange for my review but this is a product I have used for many years and will continue to do so.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Creamy, pigmented, good for dry/aging skin
detailedReviews 8: content: This CC+ cream by IT Cosmetics really has all of the things I am looking for! The color match is spot on. It has high SPF 50 protection from a physical sunscreen, which I prefer. It is color correcting and hides my redness. It is anti-aging and hydrating, but does not make my skin look oily or shiny. It is natural, but almost leans towards a matte finish without looking chalky or dry. The tube is lightweight and easy to carry on the go. The pump lets my dispense the amount I prefer. The only slight challenge I find is that it dries quickly, so I must blend quickly. Also, the only way I was able to get it blended evenly onto my skin was to apply with a brush or fingers followed by bouncing a damp sponge all over it. Without the sponge I really couldn't make it look smooth and even. But with the sponge, it looks great. It lasts most of the day and wears off in a way that still looks presentable after several hours. I am loving it! I received this product free for testing purposes.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Spot on color match, hydrating, blends well
detailedReviews 9: content: [I received this product in exchange for my honest review] I absolutely loved this CC cream. It wasn't the perfect shade for me, but it actually wasn't bad. The fact that it has built in sunscreen was what really sold me as there aren't enough covering creams that also include sunscreen. The only reason I'm giving less than five stars it my face did feel slick after about an hour. It this was also a mattifying primer it would be awesome. [I received this product in exchange for my honest review] I absolutely loved this CC cream. It wasn't the perfect shade for me, but it actually wasn't bad. The fact that it has built in sunscreen was what really sold me as there aren't enough covering creams that also include sunscreen. The only reason I'm giving less than five stars it my face did feel slick after about an hour. It this was also a mattifying primer it would be awesome.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Loved it, natural look, good coverage
detailedReviews 10: content: I have the worst skin with acne scars, large pores and used to be very greasy. I have always used full coverage foundation but at age 56 it was making my skin worse instead of better and it actually highlighted all of.my issues and made my skin look worse! Thanks to a famous tiktoker who pointed out the ingredient that makes this a full coverage foundation, I watched this foundation for reviews from people like me. I went to Ulta to be color matched because I am sick of spending money on a foundation that doesn't match. My shade is light neutral. Let me tell you what....with my bad skin this product covers it all and MOISTURIZES it without making me feel greasy! I do agree it is spendy but it makes my skin look better and better each time I use it. I'm hoping they do run sales on this from time to time. I will not be without this foundation ever again!!!!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Covers imperfections, moisturizes, doesn't feel greasy
detailedReviews 11: content: I never really used "foundation" but as I got into my 50's started to notice changes in my skin tone. I previously used a concealer if needed and naybr some face powder/bronzer. Then some bigger freckles appeared, aka age spots!! I was horrified..
"I have age spots"? 😉😆 Hmmm, I guess I am in my 50's, I thought these little spots only appeared on "older" people! I guess age spots were the free gift with my AARP invitation! So this is just one if the reasons my mother told me "wear your sunscreen"! I digress, started using the CC+ cream & love it! A small dot truly goes a long way too!! I dampen a blender sponge & dab away, then blend. Voila!! My skin looks much more even toned. It's a more natural looking coverage, which I prefer. I don't want to look like I dipped my face into make-up! I also want to add, I started to use a primer over the past 2 years, which also makes a difference! I do love the "Your skin but better" CC+ color correcting, w/anti-aging serum. Give it a try, I think you may like it too!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Evens skin tone, natural coverage, good SPF
detailedReviews 12: content: I like this foundation however I wish I would have chosen a cool tone instead of warm. I feel like the shade doesn't match my skin tone. Other than that it's a good foundation. Appreciate the SPF 50 and surprisingly the foundation smells like oranges. Idk if it's just me but it does. The foundation feels very lightweight and blends super easy into my skin. It has nice coverage and leaves my skin looking naturally beautiful. My skin didn't become oily throughout the day while wearing the foundation which is a plus. Oh and it layers well. I personally like light coverage but if you're someone who likes a more full coverage this works great and doesn't end up looking cakey.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Lightweight, blends easily, natural finish
detailedReviews 13: content: [I received this product in exchange for my honest review] I received the IT Cosmetics Mini CC+Cream Full Coverage Foundation with SPF 50+. I found that this CC cream gives great buildable coverage and I can use it whether I'm doing a light makeup look or a full face. I have sensitive skin and experienced no irritation at all. I always prep my skin and moisturize before applying any makeup and found that this left my skin feeling hydrated and not cakey or dry. It went on very smooth and blended out well. It felt nice on my skin and I love that it has SPF 50+ already included. At times it's difficult for me to find a good sunscreen that doesn't leave a white cast, so it's very convenient that skincare is already included with this CC cream. I love IT Cosmetics products. They have always worked so well with my skin!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Great buildable coverage, no irritation
detailedReviews 14: content: I received this IT cosmetics mini CC + Cream full coverage foundation for free from IT cosmetics and Influenster in exchange for my honest review. I like the sleek packaging, It's giving futuristic. I like the size of the product. It's super small and easy to carry in my small bags. The packaging is small but had a good amount of product considering. I like that it's a hydrating serum. It's Color correcting full coverage Cream and SPF 50+ physical sunscreen. I got the perfect shade for my skin, and I chose Medium Cool. It felt really good on my skin, very smooth and like a moisturizer. I like that It goes on smoothly and blends really well. Overall, it's a perfect foundation for a natural look, and i like that it stays on all day. The best part is that It's anti aging and helps prevent sunburns.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Great buildable coverage, no irritation
detailedReviews 15: content: I have been using this specific CC Cream from IT Cosmetics consistently for around 3 years now. This was my daily-wearer for a full 12+ months while I was working in retail in 2022, being face-to-face with hundreds of customers. Background - makeup is my passion!! I have been experimenting with makeup for 16 years... TONS of trial and error, TONS of new products purchased and wasted (or used up til I hit pan lol). I am in my mid-30s, very oily + combination skin, extremely prone to acne STILL. I have a lot of hyperpigmentation (melasma) from pregnancy and sun damage, and dark purple circles under my eyes. I was constantly on the hunt for a do-it-all foundation that could really cover my skin-related insecurities - wouldn't give me cake-face, wouldn't settle drastically into my lines, wouldn't accentuate my enlarged pores, improved the look of my textured skin, wouldn't separate after 3-9 hours, FULL-coverage but not heavy, and most importantly...did NOT cause breakouts. I know how hefty those expectations are, trust me. This CC Cream checked every box - DEPENDING ON MY SKIN PREP PRIOR TO APPLICATION AND THE WAYS I APPLIED IT. I have tinkered around with every possible way to apply this CC Cream!! Here is what works best for me (oily skin), for my desired results - apply moisturizer to face, let it set for 5 ish minutes then apply a silicone-based primer (let that set as well). A foundation brush has never worked well for me, I use a dry sponge. Put a nickel-sized amount of CC Cream on the back of your hand, dab the sponge in it and apply to face, even under your eyes (can apply concealer after face is done). NOTE: I have never worn this CC Cream alone, without setting my face with a translucent, loose, setting powder... I can't due to where I live (humidity and heat + already oily skin). Next, I apply my lighter shade concealer under my eyes. After, I dab loose setting powder (translucent) onto my entire face gently and lightly with a dense kabuki brush - I buff it all off once my face is covered (gently, to not budge the makeup underneath). I apply powder bronzer and blush after my foundation application is complete. NOW... I strongly recommend a setting spray for this CC Cream especially if you are choosing to wear it without setting powder!!! The setting spray must be a very fine, even mist if this is the case. Your skin preparation and actual product application completely affects the outcome of your overall desired look. This CC Cream is thick, but not hard to work with. It blends so easily and beautifully over well-prepped skin. Some days, I have dry patches due to strong prescription retinoids or liquid exfoliants causing irritation and flaking. On those days, I prep my skin with moisturizer mixed with 3 drops of a non-comedogenic facial oil (like argan or jojoba) to keep the flakes down. This will help the CC Cream glide nicely over the area, not clinging to or accentuating the dryness. Attached you will find two photos I took of my face today, after wearing the CC Cream for a few hours. NOTE: I did NOT apply a primer today nor did I use a setting spray for these photos. I want you to see how skipping those extra, vital steps (especially silicone-based PRIMER) will not give you that airbrushed look. You can see texture, you can see lines. The third photo is from over the holidays, using the full-face routine I described above - skin texture was smoothed, lines were blurred, setting spray gave me a nice glow and "melted" all the makeup together. In short, yes, this CC Cream requires some work on your end, and I have certainly put in the hours to debunk the best methods to achieve my desired results (whew!!). If you are looking for a "slap on + go" foundation/ product, this is not for you! PS: this totally IS a full-coverage product, I have never needed extra concealer to cover any spots (my super dark melasma or deep purple scars) because a little dab of CC Cream on a sponge handles the job like it's cake.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Full coverage, requires prep, blends easily
detailedReviews 16: content: Alright i received my package and was excited to finally put this bad boy to use as this is a full coverage foundation. I wear Armani luminous silk and have been wanting to branch out. Lucky me for getting this product through Influenster. I decided to run to Sephora to get the It cosmetics brush to see if it helps with application. Well this foundation was not only lightweight for a full-coverage but I only needed on pump to cover my entire face. I have rosy cheeks but you wouldn't be able to tell since this foundation did its job. No strange smell or texture. For me, I noticed that the best application for me was with the IT cosmetics brush not using primer rather using a thicker face cream. Big plus that it had SPF 50. Would def buy again!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Lightweight full coverage, blends well
detailedReviews 17: content: This was my first time trying the IT Cosmetics Color Correcting CC Cream with SPF and I absolutely love it. I prefer lighter coverage, so I never thought this would be something I would care for. I couldn't have been more wrong. This is a perfect choice for dry and maturing skin. I used one small pump and blended the product out easily with a brush. The formula felt very hydrating and gave my skin a beautiful natural finish with a radiant and healthy glow. It covered all my redness. It literally lasted all day without feeling heavy, cakey, or settling into my fine lines. I also love that it had SPF protection. A 2 in 1 product is my favorite. I definitely recommend for anyone looking for a long-lasting, skin-loving foundation.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Perfect for dry/maturing skin, natural finish
detailedReviews 18: content: I’m 73 with oily skin prone to breakouts. Still! Not very wrinkly yet. Most of my adult life, I have avoided foundation altogether, but see the advantages of sunscreen. This CC cream is my absolute favorite. And, I’ve tried MANY tinted sunscreens, including others by this brand. It seems to disappear, but evens out skin tone and hides imperfections. Does not settle into pores or fine lines. I don’t look “made up.” Provides a good base for bronzer in summer. Doesn’t aggravate my acne-inclined skin and doesn’t look or feel the least bit greasy. Lasts until washed off. I could do without the brush. I like the result better when I use my palms for a uniform, light coat. I’m sure the high SPF is a good thing. I appreciate that fairly light is a cool tone. The golden undertones don’t work with silver hair. Cruelty free, BTW. I stock up when QVC offers a good value. I recommend to people of all ages who want a natural, somewhat translucent, look.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Evens skin tone, hides imperfections, not greasy
detailedReviews 19: content: [I received this product in exchange for my honest review] I like this product a lot for when I want more coverage. I personally use tinted SPF as my base from day to day. When I want more coverage I turn to this CC cream. For me it is buildable to medium
Or full coverage. I personally never want/need more coverage than this product can provide. It is not cakey and it doesn't dry out my already dry skin. I have purchased this product on my own before and it is one I keep in my drawer when I need a little extra oomph. The one thing I would say is that the shade light medium neutral seems to still be a big too light for me especially in the summer months but the next options for my skin tone are too dark. I do have to apply more bronzer to get it blended.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Good coverage for dry skin, not cakey
detailedReviews 20: content: [I received this product in exchange for my honest review] I absolutely love the it full coverage CC+ cream full coverage foundation. It feels like you're not wearing makeup at all. Goes on smoothly no scent and doesn't settle in my lines. The best part is if you're in a hurry don't worry about skincare it has hydrating and anti-aging serum with SPF 50! I have used it products for a long time they just keep getting better. The best full coverage foundation for aging skin. I also love that it feels like you have no foundation on especially in the summer when it's so hot this is the perfect foundation. They have a large range of colors to choose from. I would recommend everyone try this.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Feels like no makeup, hydrating, great for aging skin
detailedReviews 21: content: I received this product for free in exchange for my honest review. I love how natural this looks on my skin! It doesn't get cakey or sit in wrinkles/creases. It's super lightweight and blends so flawlessly. I also appreciate the long lasting wear, and how well it holds up against California weather. A little goes a long way with this. I only have to use a tiny amount to get a good spread. I was worried about picking the wrong shade, as I'm not very good with those things, but the model photos helped so much, and the shade I chose ended up matching me perfectly! This is one CC cream I would definitely recommend to my friends!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Natural look, blends flawlessly, long-lasting wear
detailedReviews 22: content: Not for sensitive skin types! I'd recently ran out of my everyday CC cream by 'Juice Beauty' - the ONLY CC cream I've ever repurchased, and had a small tube of this - a product I've heard lots about, and decided now's as good as any time to give it a try.
The pros: it has a higher SPF...50 as opposed to JB's 30, it's not anywhere near as 'dewy', and likewise has an ingredients list that reads like an encyclopedia of botanicals!
The cons: it's costlier per ml. And more importantly something in that mix, I'm guessing the citrus oils; gave me a rash on my nose and forehead after less than a week of applying every morning, and I ended up giving this away. It could also have been the silicones or possibly the Eucalyptus oil...who knows?
Disappointed to say the least, as the coverage was PERFECT for me - medium, not too dewy and didn't emphasize any of my fine lines or general rough texture (on those days I've been too lazy to exfoliate) which I was fearing it might do from reading some of the other reviews. For a short while I felt like I'd found an even better version of my beloved JB CC cream, and was happy to overlook the price difference, but unfortunately it wasn't meant to be. If you're sensitive to essential oils or silicones, then definitely try before you buy!
~ My Sephora Top 7 must-have list ~
(My top 7 must-have beauty products of all time, focusing mainly on my purchases at Sephora)
1. Hair Loss Treatment: ‘Divine Herbal’ - Hair Oil
2. Shampoo: 'Sephora Collection' - Deep Cleaning Shampoo
3. Face Mask: ‘Peter Thomas Roth’ – Pumpkin Enzyme Mask
4. Pigmentation + Anti-Aging Serum: ‘Divine Herbal’ - Facial Treatment Serum
5. Face Scrub: ‘Sisley' - Botanical Gentle Buffing Cream
6. Lip Balm: ‘Nuxe’ – Reve De Miel Lip Balm
7. Lip Liner: ‘Sephora Collection' - Rouge Gel Lip Liner
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Good coverage, not dewy, but sensitive skin issue
detailedReviews 23: content: I received this product for free in exchange for my honest review. I love how natural this looks on my skin! It doesn't get cakey or sit in wrinkles/creases. It's super lightweight and blends so flawlessly. I also appreciate the long lasting wear, and how well it holds up against California weather. A little goes a long way with this. I only have to use a tiny amount to get a good spread. I was worried about picking the wrong shade, as I'm not very good with those things, but the model photos helped so much, and the shade I chose ended up matching me perfectly! This is one CC+ I would definitely recommend to my friends!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Natural look, blends flawlessly, long-lasting wear
detailedReviews 24: content: Alright, I can't believe I'm actually posting a picture of my face on here, but I'm pretty sure this is the makeup equivalent of "bros code", so, all for you, ladies!
This product has great coverage, but warning: it's not for dry skin. If you're dry like me, you'll need primer, moisturizer, and some serious prep. If you want a quick sunscreen with coverage, this isn't it.
From a distance, it looks nice. I'm Latina, and the shade matched well. But up close? Dry patches everywhere, even after layering vitamin C and two rounds of CeraVe moisturizer. It just doesn't vibe with super dry skin even though you put on some moisturizer.
Probably great for combo or oily skin, but if you're team dry like me, be ready to put in some work.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Great coverage, but needs serious skin prep
detailedReviews 25: content: Absolutely fabulous. I bought this first in Chicago two years ago in Feb 2023, never heard of the brand, brought home two tubes after trying it out in the shop with the help of a consultant. I have very pale skin in the winter and then freckles in the summer, so now I have two different shades of Fair. I had another consultation in Dublin who recommended the slightly warmer version of Fair for the summer. Having SPF50 is just great, even for a day like today in England. I had no idea Boots sold this brand until I visited a big Boots in London. What a find. But like any product, you should get help in choosing both a colour and the texture. It's no good moaning on here from just buying on line. You're likely to buy the wrong one.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Fabulous, get help choosing shade and texture
detailedReviews 26: content: She really lives up to her name! As you can see in the pictures, I’ve used up almost the whole tube. I’ve been using this product since sophomore year of high school (6 years ago) and even after trying so many different foundations and cc creams, this one is by far the best. It never looks caked and genuinely looks like your real skin. It gives the perfect amount of coverage and leaves you with glowy skin. When I got my senior pictures done, I specifically remember my photographer asking what base I used and when I told her it was It cosmetics, she said she could tell. She went on to further state that she actually recommends it because it appears best in photos and I have to agree! Totally worth the money and will last you forever, I usually use one pump for my whole face, and the whole tube lasts me about 6 months!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Best CC cream, looks like real skin
detailedReviews 27: content: I love an "All in one Product!"
The IT Cosmetics CC + Cream is The "IT" CC Cream. It instantly concealed and evened out my skin tone. IT is has a lightweight airy texture that feels hydrating. IT gives you a beautiful full coverage finish which you could build up to your liking. IT has SPF 50 for the ultimate sun protection and no weird white cast. And IT has Anti-Aging ingredients like Hyaluronic Acid, Niacinamide, and Vitamin E. Which plumps the face, minimizing the look of fine lines and wrinkles, soothes and nourishes the skin, and gives you that flawless radiant skin look. I have been using IT Cosmetics for a very long time and they never disappoint and I will always buy their products over and over again.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: All-in-one product, flawless radiant skin
detailedReviews 28: content: I was gifted this It Cosmetics CC Cream in the shade Light Medium Warm by Influenster in exchange for my honest review.
To preface this review, I actually bought this cc cream product years ago with my own money, and I did not like it back then. Back then, it oxidized like crazy on me (which I learned reviewing photos at a special event, no less). So imagine my surprise when I tried this again, and I actually enjoyed it lol.
First, to address the oxidation I mentioned, I think it still oxidized, but not as much as I remember. Back then, the shades were also limited, so I think the shade I received is just closer to my skintone this time around. At first I made sure to blend down my neck, but eventually I realized it's not really necessary, though I'd still do it if I'm going for a full coverage look, just in case.
Second, the finish of this CC cream is incredibly beautiful. It gives a strong medium coverage to the face, leaving it with a dewy finish. I have normal to combo skin, and if I wanted to skip powder, I could. However, I like how this wears best with some powder over the t-zone. This layers beautifully underneath cream cheek products (or over, if underpainting), and sits nicely under powder with powder cheek product on top as well.
My favorite way to apply this is with a foundation flat top brush. I first apply a small amount to the back of my hand, spread it out a bit with my finger, and then work the product into my foundation brush, and then tap the brush over my face. For me, this gives the most natural, most beautifully radiant, everyday finish with light to medium coverage.
Overall, I love this product. I'm not sure if it's a better shade match or if I'm better at applying makeup now, but this was so pleasant to review and I would absolutely purchase this with my own money when it's all done.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Enjoyed it, better shade match now
detailedReviews 29: content: This Is one of my favorite medium buildable foundations ever, with all of the skincare ingredients in it, spf 50, great coverage, so lightweight, amazing on any skin type even dry/combo..AND It LASTS Hours/all day in hot weather,without setting spray or setting powder; I've tried it! This is a step above your nornal "bb," "cc," "tinted moisturizer," coverage, and eay longer wear time. If you use it with a setting powder or spray, it's going to be locked in for around 8 hours plus,at least, and I love it. Packaging comes in a plastic tube and pump that helps prevent messes or any spills and precise distribution of product onto brush or beauty blender. Great everyday foundation that's so worth it. Smells fresh wirh honeysuckle licorice etc as natural ingredients, however not overpowering or bad in any way. Good for any skin types and various shade ranges. Will admit,not the widest shade range. However, it has a decent spectrum to make it easy for all to choose a shade without it being too complex or overwhelming. As a pro makeup artist, I'm obsessed with this one,cc,medium buildable coverage that's so lightweight on the face (loke a bb cream)with a very natural finish that feels so good on. Then I am also in love with the sister product; the full coverage it cosmetics bye bye foundation; amazing formulation; not cakey clumpy dry...love and highly recommend, looks amazing on my dry/combo skin type,never looks dull or dry like other high end prestige brand names like too faced born this way. The foundation lasts,has the best skincare in it, as you wear it, and looks so fresh and almost lit from within radiant ,and has hydro flex technology to bend as your skin moves, which Is so cool to Me . Both are such amazing foundations and so innovative. Makeup with a purpose that is super easy to use, a very easy pump, two drops covers the entire face, so whethwe you're a makeup artist like me, or makeup minimalist, this product is created even packaging wise for complete ease of use. Highly recommend to others. Also you can try mini sizes at ulta beauty before purchasing a whole tube !Great everyday foundation
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Favorite medium buildable foundation, lasts all day
detailedReviews 30: content: I was gifted this It Cosmetics CC Cream in the shade Light Medium Warm in exchange for my honest review.
To preface this review, I actually bought this cc cream product years ago with my own money, and I did not like it back then. Back then, it oxidized like crazy on me. So imagine my surprise when I tried this again, and I actually enjoyed it lol.
First, to address the oxidation I mentioned, I think it still does, but not as much as I remember. At first I made sure to blend down my neck, but eventually I realized it's not really necessary, though I'd still do it if I'm going for a full coverage look, just in case.
Second, the finish of this CC cream is incredibly beautiful. It gives a strong medium coverage leaving the face with a dewy finish. This layers beautifully underneath cream products, and just as fine with powder powder products.
My favorite way to apply this is with a foundation flat top brush. I first apply a small amount to the back of my hand, spread it out a bit with my finger, and then work the product into my foundation brush, and then tap the brush over my face. For me, this gives the most natural, most beautifully radiant, everyday finish with light to medium coverage.
Overall, I love this product. I'm not sure if it's a better shade match or if I'm better at applying makeup now, but this was so pleasant to review and I would absolutely purchase this with my own money when it's all done.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Enjoyed it, better shade match now
detailedReviews 31: content: [I received this product in exchange for my honest review] I’ve been using the mini size of the IT Cosmetics CC+ Cream, and I’m honestly impressed with how much it packs into such a small tube. The coverage is solid, definitely full, but it doesn’t feel heavy or mask-like. It evens out my skin tone beautifully and covers redness and spots with very little product.
One of my favorite things about it is the SPF 50+ protection. It’s so nice to have that high level of sun protection built right into my foundation, especially for days when I’m in a rush or don’t want to layer a separate sunscreen.
The scent is actually amazing, it has this light lemony smell that’s fresh and clean without being overpowering or lingering too long. It makes applying it feel a little more like skincare.
As for the texture, it’s creamy and smooth, blends in really easily, and leaves a natural, slightly dewy finish. It doesn’t cling to dry patches and plays well with both fingers and a brush.
The mini packaging is perfect for travel or tossing in your makeup bag. It’s compact but still gives you plenty of uses, and the squeeze tube makes it easy to control how much you’re using.
Overall, this little tube does it all, coverage, skincare, and sun protection, and it smells great doing it. Total win!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Impressive coverage, SPF 50+, smells amazing
detailedReviews 32: content: I received the IT Cosmetics CC+ Cream Full Coverage Foundation w/ SPF 50 in the shade
Tan Cool in exchange for my honest review. Although I'm familiar with the brand, I have never tried it; therefore, I was very excited for the opportunity to try this CC foundation by implementing it into my daily makeup routine. I was shocked by how much I love this foundation. For me, this CC foundation leaned toward a natural finish with light to medium coverage, though it's buildable without looking caked. Blending was extremely impressive as it melted into the skin beautifully. Even better, it felt lighter on the skin more than I expected. My skin looks extra hydrated and radiant on the days I decide to wear it. Though, I mostly prefer a matte look for my daily makeup. I'm looking forward to seeing how it holds up during a peak Southern Summer. Thankfully, this CC foundation has 50+ SPF to keep my skin safe from harmful rays. Because it also targets color correction, I can avoid having to layer multiple products to achieve a desired base. Most days I didn't even need to use a concealer. My favorite part about this CC foundation is the anti-aging ingredients, such as Niacinamide, Hyaluronic Acid, and Vitamin E, which also contributes to my skin appearing healthy. I'm very glad IT Cosmetics has expanded the shade range even more. Everyone should have the chance to try this CC foundation!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Natural finish, light to medium coverage
detailedReviews 33: content: I received this product for free in return for my honest review and I really fell in love with it! It's a great daily go-to for coverage and protection, especially when you want to look put together without doing the most. Perfect for my busy mom/business owner life!
The IT Cosmetics CC+ Cream Full Coverage Foundation with SPF 50+ has definitely earned a spot in my routine, and here's why:
It is super creamy and blends like a dream. I love that it gives me that your-skin-but-better look without feeling heavy or cakey (It matches the complexion on my face perfectly, my hands are much lighter) It's a full-coverage formula, but somehow it still feels breathable, which is a win for me since I've never liked looking overly done-up.
The coverage is sooo impressive-it hides my dark spots and unevenness like a pro, giving me a smooth, radiant finish. I'm all about a natural glow, and this gives me exactly that. But the best part? It looks like skin! Even after hours of wear, it doesn't separate or look greasy.
The SPF 50+ is such a plus! As someone who's all about taking care of my skin, having that extra protection built-in makes me feel good about wearing it during the day. Of course, I still apply sunscreen underneath, but I love that this adds an extra layer of defense.
What I Love:
✔️ Blends easily and feels lightweight
✔️ Natural, radiant finish that covers dark spots beautifully
✔️ SPF 50+ for added sun protection
✔️ Doesn't irritate my skin, makes me sneeze or cause breakout
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Blends easily, natural radiant finish, SPF 50+
detailedReviews 34: content: I’ve been using the IT Cosmetics CC Cream (the original one with SPF 50+) for a few years now, and it’s one of those products I keep coming back to no matter what else I try. It gives solid medium-to-full coverage without feeling heavy or cakey, which is a huge win for me. I love that it has skincare benefits built in—like the hyaluronic acid and peptides—so it kind of feels like I’m doing something good for my skin while wearing it. Also, the SPF 50 is a major plus. I still wear sunscreen underneath, but it’s nice knowing there’s that extra layer.
That said, it can get a little dewy, especially if you have oily or combo skin. I usually set it with powder around my T-zone to avoid looking shiny by midday. For dry skin folks though, it’s probably a dream.
Now the concealer—IT Cosmetics Bye Bye Under Eye—is intense. A tiny bit goes a long way, and I mean tiny. It’s super thick, so it takes a little work to blend out, but once it’s on, it doesn’t budge. Great for dark circles or covering up spots, but if you’re looking for something more lightweight or natural-looking, this might not be it.
Overall, the CC Cream is definitely a holy grail for me. The concealer is more of a “use when needed” kind of thing, but both are solid products, especially if you want your makeup to double as skincare.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Holy grail CC cream, good coverage
detailedReviews 35: content: [I received this product in exchange for my honest review] ITS Cosmetics Mini CC+ Cream with SPF 50+ so far I've tried multiple products of ITS Cosmetics foundation lines and I have yet to be disappointed. I will say that not one is alike! They do market a different type of finish depending on the look you are trying to achieve. The one I received recently is a natural finish. I was so impressed with it. Compared to the Natural matte finish line, this one gives off fresh skin. Ive applied this foundation with a Sponge and was not impressed with this type of application. I felt like the sponge just absorbed the product and left my skin patchy. The next time I tried the foundation again I used a brush and it made all the difference! It applied way better with a foundation brush and all though it is full coverage its the perfect foundation overall to give that fresh skin makeup no makeup look! A little bit of this foundation and a layer of pressed powder gives anyone a clean makeup look. I'm in my early 30's and with my skin maturing this product line has been one of my favorites I've discovered. I Also love that this line targets SPF in majority of their products! SPF is so crucial in skincare and with makeup lines coming out and adding them into their products its always a plus! I will say to continue to still use your regular SPF on top of products that have it in them, your skin will thank you!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Natural finish, great for makeup no makeup look
detailedReviews 36: content: I was so excited to receive this IT Cosmetics CC+ Cream in their New shade, Light Cool, from Influenster and IT Cosmetics in exchange for my honest opinion. I've always wanted to try this CC Cream and I absolutely LOVE it! One of the things I've noticed about IT Cosmetics is their shade range tends to be darker and on the orangey side...at least when I tried their original "light" shade back in the day, I couldn't believe how off it was from a typical brands "light", but this New light cool shade fixed that for me! Although I'm not usually cool toned, it brings down the brands typical very warm leaning shades, which was exactly what I was hoping for! This shade matched my typical "light Neutral" skin to a TEE!!! I was having a hard time figuring out the before and after pictures for this post, actually! (The first one of me from a little distance was the before) The texture of this formula is smooth, rich, and creamy. I used my fingers to apply and a sponge to smooth it out a little afterwards to apply, they recommend a flat foundation brush, but makeup has no rules, right? It's a buildable full coverage (picture over my tattoo was one layer),but what I love about this foundation is that it's a full coverage foundation, anti-aging face serum, and an SPF 50 ALL in one!!! I LOVE multitasking make-up, who doesn't!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Loved it, new light cool shade fixed issue
detailedReviews 37: content: I received this CC cream in the shade 'Deep Honey', and it's pretty much the perfect shade for my summer color! I had never tried a CC cream before this one from It Cosmetics, but I think I'll start adding them to my makeup collection now. The box says, "It's Your Only Step". If you're going for an everyday simple look without blush, lashes, and the whole nine, I'd have to agree! I wore this to work, and I had multiple coworkers and students comment that my skin was glowing and looked so healthy! I don't wear makeup often, so that definitely gave me some reassurance that not only did I pick the right shade, but that the cream does what it says it does! It is full coverage, hydrating, and it made my skin appear more even-colored and smoother. My pores have never been a problem and I'm in my early 30s so aging is not a big deal for me yet, but the thing I appreciate about this cream most is that it is SPF 50! I applied the cream using IT Cosmetics 'Heavenly Luxe Complextion Perfection' brush using the 'All Over' side, and I loved the way it blended into my skin! The bottle is small, but since a little goes a long way, I can see it lasting me at least 6 months since I'm not an everyday makeup wearer. I think I'll purchase another bottle in my winter shade! I received this product for free in exchange for my honest review!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Perfect shade, glowing skin, SPF 50+
detailedReviews 38: content: I received this product for free from Influenster and IT Cosmetics in exchange for my honest review and opinion.
Unfortunately, for this review, I was sent the wrong foundation shade (this is Light Neutral, I needed Fair Neutral), BUT luckily, I am not new to this product, and have actually used it before with glowing results!
As someone who is a skincare-sun-avoiding fanatic, I'm ALWAYS looking for products that have a "dual purpose" if it goes on my face; so you can imagine my excitement when IT Cosmetics came out with a "color correcting full coverage cream" that ALSO has anti-aging serum, AND a broad spectrum SPF 50 sunscreen - amazed!
As with any foundation-like product, how you prep your skin before application is going to be VIP for the perfect base; as long as you're utilizing like-products, with like-products and set it correctly, you won't have any piling, smearing, cakeyness, or patchy finishes.
My usage of this CC+ Cream prior was awesome; though it's marketed as a CC cream, "it's giving" beautiful, but natural, full coverage! Highly recommend.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Great full coverage, natural finish
detailedReviews 39: content: I was sent this product to try, free of charge, in exchange for my honest review. I've tried It foundations in the past and while the coverage is always amazing, the shades don't always work for me. Well for the first time the stars aligned I got the perfect shade match in a perfect foundation!
I live in the Sun City! SPF is a must here! But sometimes, due to my skin tone, SPF leaves a white cast on me. Well, no white cast here. Just perfect coverage in the perfect shade with built in sun protection, at least for a couple of hours.
What I love about this foundation is that it's on all day. It's not all over my clothing or just god by the evening. It is there until I wash it off. No one wants to leave the house in makeup and come home barefaced. Foundations need staying power.
Overall, I highly recommend the IT Cosmetics CC Cream Full Coverage Foundation with SPF 50 to anyone looking for a high-quality foundation that provides excellent coverage and sun protection. This product is great and the skin loving ingredients don't leave my sensitive skin irritated in the least.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Perfect shade match, no white cast
detailedReviews 40: content: [I received this product in exchange for my honest review] This is a foundation that has been called "the 8th wonder of the world" and I agree! I've seen this product on a ton of faces of all ages and shades. It truly looks great on everyone. The coverage is a medium to full. A little goes a long way. The finish is natural and skin-like. It feels like moisturizer going on. I haven't noticed any scent. This line has come a long way from when I started using it. Now that they have expanded from 6 shades to 30, I would confidently reccomend this product to almost anyone. I think if you have extremely oily skin it may not work best, and I'd recommend the matte version. This original cc cream has skincare benefits like SPF 50 and a hydrating serum built in. As someone with combination skin and concerns over makeup longevity, this one never disappoints. It surprisingly lasts all day even though there's no claim for long wear on the bottle. 10/10 this will always be truly a go-to product.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Fantastic product, great coverage, lasts all day
detailedReviews 41: content: I received this free from Influenster. For my honest review, all opinions are my own. The finish of this CC cream is incredibly beautiful. It gives a strong medium coverage to the face, leaving it with a dewy finish. I have normal to combo skin, and if I wanted to skip powder, I could. However, I like how this wears best with some powder over the t-zone. These layers beautifully underneath cream cheek products (or over, if underpainting) and sit nicely under powder with powder cheek product on top as well.
My favorite way to apply this is with a foundation flat top brush. I first apply a small amount to the back of my hand, spread it out a bit with my finger, and then work the product into my foundation brush, and then tap the brush over my face. For me, this gives the most natural, most beautifully radiant, everyday finish with light to medium coverage. I'd highly recommend this product and brand.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Beautiful finish, natural radiant everyday look
detailedReviews 42: content: I was sent this product to try, free of charge, in exchange for my honest review. I’ve tried It foundations in the past and while the coverage is always amazing, the shades don’t always work for me. Well for the first time the stars aligned I got the perfect shade match in a perfect foundation!
I live in the Sun City! SPF is a must here! But sometimes, due to my skin tone, SPF leaves a white cast on me. Well, no white cast here. Just perfect coverage in the perfect shade with built in sun protection, at least for a couple of hours.
What I love about this foundation is that it’s on all day. It’s not all over my clothing or just god by the evening. It is there until I wash it off. No one wants to leave the house in makeup and come home barefaced. Foundations need staying power.
Overall, I highly recommend the IT Cosmetics CC Cream Full Coverage Foundation with SPF 50 to anyone looking for a high-quality foundation that provides excellent coverage and sun protection. This product is great and the skin loving ingredients don’t leave my sensitive skin irritated in the least.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Perfect shade match, no white cast
detailedReviews 43: content: I had the opportunity to try The IT Cosmetics CC+ Cream Full-Coverage Foundation with SPF 50+ in the shade Tan Cool for free in exchange for my review through Influencer and IT Cosmetics, this is an Amazing product for peeps who are looking for full coverage and skincare in one package. What I love is that this cream is buildable and provides full coverage it covers blemishes, and my uneven skintone and redness!! I received the color of Tan Cool this is not my shade at all but was able to mix it with my other moisturizer to apply but this shade works well for those with deeper skin tones. The formula blends into the skin, giving very matte coverage not dewy finish, which works for a variety of skin types, from dry to oily. One of the highlights of this product is the addition of SPF 50+, which is a huge bonus for sun protection without needing an additional sunscreen layer this is my favorite part since I hate wearing so many layers.
The cream also contains skin-loving ingredients like hyaluronic acid, antioxidants, and peptides, helping to nourish the skin.
Overall, the IT Cosmetics CC+ Cream is a game-changer for those looking for a high-performance foundation that also offers skincare benefits.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Amazing product, full coverage, skincare in one
detailedReviews 44: content: [I received this product in exchange for my honest review] I love that this contains sunscreen and has no smell. It is very blend-able and fits perfect in your bag or purse. I did get a shade a little to light for my olive skin tone but it is full coverage and it did not look bad. I can sometimes have oily skin and this didn’t make my skin look more oily or shiny. I highly recommend this product especially if your looking for good coverage . I have dark circles under my eyes and this definitely helped with that coverage. It is very buildable and does not leave creases, even without using any setting powder. I didn’t have to reapply a few hours after being out in the sun and sweating. I have sensitive skin and can break out easily but this concealer did not cause any issues or irritation with my skin. It was easy to remove and clean at the end of night also. The packaging is small enough that I could store in my purse or carry on when traveling. I also really love that is does not look like I am wearing a lot of makeup.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Blendable, good coverage, no irritation
detailedReviews 45: content: Thanks to Influenster and IT Cosmetics for getting this product as a complimentary in exchange of my honest review. 🥰🎁
This CC + cream from IT, a full coverage foundation ( tan cool) really covers your imperfections. It has a smooth texture and only two pumps make the work on your skin.
I used a brush to blend it all over my face, the difference from one side and the other is amazing! I love that it has SPF 50 since taking care against UV is important.
This products besides covering your imperfections, it helps with anti-aging since it also contains a hydrating serum. In other words, all you need in o single pump!
The color is amazing, right now for me is a little dark, but it definitely look good over the summer! I truly recommend this CC+ cream from IT if you are looking for a nice coverage and protection against the sun! Also, water resistant 🙌🏼 5 stars ⭐️⭐️⭐️⭐️⭐️
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Covers imperfections, SPF 50+, anti-aging
detailedReviews 46: content: [I received this product in exchange for my honest review] [I received this product in exchange for my honest review] I was blessed to try the IT Cosmetics | CC+ Foundation in Cream Fair Warm. First of all it covered and corrected my skins natural redness around my nose without sinking into my lines on my face. The color Cream Fair Warm was a nice shade for me and it blended well to make a smooth finish. I love that it is anti-aging serum and has full 50+ UVA/UVB protection. It had a nice matte finish so I didn't need to add another product like powder over my foundation. It also provided all day coverage. My only wish is that it didn't accentuate my pores up close & it was a little more hydrating, but overall a great product!
I also tried the IT Do It All Radiant Concealer
Concealer in Tan Warm. I mistakenly selected the wrong color for my skin as it was way too dark for my skin color. But I tried the product even though the color wasn't ideal, it conceals, was light enough to put foundation on top of it and didn't accumulate in my lines.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Covered redness, smooth finish, SPF 50+
detailedReviews 47: content: [I received this product in exchange for my honest review] I love that this contains sunscreen and has no smell. It is very blend-able and fits perfect in your bag or purse. I did get a shade a little to light for my olive skin tone but it is full coverage and it did not look bad. I can sometimes have oily skin and this didn't make my skin look more oily or shiny. I highly recommend this product especially if your looking for good coverage . I have dark circles under my eyes and this definitely helped with that coverage. It is very buildable and does not leave creases, even without using any setting powder. I didn't have to reapply a few hours after being out in the sun and sweating. I have sensitive skin and can break out easily but this concealer did not cause any issues or irritation with my skin. It was easy to remove and clean at the end of night also. The packaging is small enough that I could store in my purse or carry on when traveling. I also really love that is does not look like I am wearing a lot of makeup.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Blendable, good coverage, no irritation
detailedReviews 48: content: I received this product free for my honest review. I don't usually wear liquid foundation or concealer. I prefer powder because it tends to be more subtle. Most BB creams make my skin look like it's caked in makeup and I’m looking for a natural easy look.
This product pleasantly surprised me as it’s full coverage but doesn’t have a caked on look. It hides any imperfections and my pores. It’s easy to apply and I used my fingers but easily could use a brush for blending.
My only issue with the product is that I did experience some pilling as the day went on. Not so much that I wouldn’t continue using the product. Also as I mentioned I’m not usually a fan of full coverage, so I will likely use this product for evenings out or special occasions, and not everyday but it is growing on me. I definitely suggest this product if you are looking for a full coverage BB cream.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Full coverage, hides imperfections, slight pilling
detailedReviews 49: content: [I received this product in exchange for my honest review] The CC + Cream full coverage foundation by IT cosmetics is an awesome full coverage foundation. The product is definitely a "full" coverage foundation. It contains a color-correcting cream that hides most skin imperfections even without the use of a concealer. This worked great to cover my rosacea and dark spots. The product has a glowing radiant finish helping to provide a natural yet youthful appearance. It includes SPF coverage too which I love! There were so many shades to choose from that I was able to select a great match for my skin. I love that this foundation takes great care of my skin and includes anti-aging and hydrating ingredients. It helps to keep my skin feeling soft and moisturized throughout the day. There is no noticeable scent with this product. Thank you to Influenster for allowing me to try this product in exchange for my honest review!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Awesome full coverage, natural youthful appearance
detailedReviews 50: content: [I received this product in exchange for my honest review] I have used this CC cream on and off for years. It's really spectacular if you use a damp sponge it gives you a lighter softer coverage with a more natural dewy finish but with your hands or a brush it's fuller coverage and can be built up to more without looking cakey. It's great for acne, dryness or wrinkles. It works with primer depending on your needs, like bigger pores or dryness or shine. A little can go a long way if you like something more natural like me. The shades are great and are mostly neutral and forgiving from my experience. It's feels like a nice moisturizer too. Having a mini is ideal if you don't often wear makeup or are on the go a lot for touch ups or travel. It is pricey but there's isn't much else like it. The elf one is great but this is the OG.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Spectacular, great for acne, dryness, wrinkles
detailedReviews 51: content: [I received this product in exchange for my honest review] So much to love about this foundation. Everyone knows this product line is fantastic but they continue to improve on it. The addition of skin care makes an already excellent product even better. Full coverage but never heavy or cakey. It's mature and dry skin friendly. It never makes my skin look over done or dry but covers everything I need it to. It has a wonderful light & fresh lemon/citrus scent that I think enhances the entire experience. The shade range is comprehensive and the shade fair ivory suits my fair, pink skin tone beautifully. The added sun protection provides extra defense and for summer that's incredibly important. Even though I just got a mini, there's still quite a bit of product here and because it's so full coverage, it'll last me for a good long while. They've hit a home run with this newest addition to the line.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Fantastic product, great coverage, mature skin friendly
detailedReviews 52: content: This is my first time using a CC cream and I have heard so many people rave about this IT cosmetics one so was super excited to try it out for myself. I have also been super excited that it contains SPF 50 and I have been applying it on top of my prepped sun protected skin for that extra boost. The formula doesn't have a weird scent, and the consistency is more on the watery side. I found it a little difficult to blend with a brush, but using your fingers or a beauty blender will give you good results. Does take a minute to work it into the skin though. I feel like the shades are very forgiving and adjust well to your skin tone. Overall it gives good coverage and a blurring effect to enhance natural skin. You can still see skin imperfections but with a nice blur. I like it for days when I'm working from home and have to be on camera.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Good coverage, blurring effect, natural look
detailedReviews 53: content: I don't usually wear liquid foundation or concealer. I prefer powder because it tends to be more subtle. Most BB creams make my skin look like it's caked in makeup and I'm looking for a natural easy look.
This product pleasantly surprised me as it's full coverage but doesn't have a caked on look. It hides any imperfections and my pores. It's easy to apply and I used my fingers but easily could use a brush for blending.
My only issue with the product is that I did experience some pilling as the day went on. Not so much that I wouldn't continue using the product. Also as I mentioned I'm not usually a fan of full coverage, so I will likely use this product for evenings out or special occasions, and not everyday but it is growing on me. I definitely suggest this product if you are looking for a full coverage BB cream.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Full coverage, hides imperfections, slight pilling
detailedReviews 54: content: I have now tried 3 It Cosmetics CC cream foundations and this is my FAVOURITE by far. The nude glow was really nice and dewy but it was a shade too dark for me. And let’s not talk about the Matte version fiasco. I’m so glad I was lucky enough to receive it from IT Cosmetics because it’s perfection. The shade fair is my perfect match and has a neutral undertone. The coverage is pretty full, you can use a little less for medium but who am I kidding, the coverage is pretty legit. It lasts really well throughout the day to the point I would trust this for event makeup. The finish is skin like and natural and you can customize with glow using other products (primer, highlight, setting spray) which I really enjoy. It doesn’t break up, look dry, cakey or fade. Applying with a brush (It Cosmetics #7) and finishing with a sponge is my best application. And it has SPF?! This might be one of my new holy grail full coverage foundations!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Favorite CC cream, perfect shade, lasts well
detailedReviews 55: content: I received this product, complementary from influencer and exchange for my honest opinion and review for testing purposes. I tried a different formula itt foundation and wasn’t impressed it just didn’t work for me. So I ended up writing the brand off. I know this is the most popular formula. But I just wasn’t interested. When influencer sent this to me I thought I already know what I was getting. I was so wrong. This formula looks amazing. It’s so easy to apply it blends so easily. The only problem is if you don’t set it, it can rub right off. But it has such a natural finish. It really is like your skin but better. I also love that it has skin care benefits as well as SPF 50. I have been out in my garden every day, and I feel comfortable knowing that I have this on. I’m not always the best at applying spf. This formula makes it just one less thing I have to worry about. The only thing that I’m a little disappointed is the size. I would have loved to receive a full size. When I first claimed the product, it said a full-size. And then a couple days later it set a sample size. Don’t know if I would’ve claimed it, but I’m glad I did. Definitely see myself purchasing more of this.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Amazing formula, easy to apply, natural finish
detailedReviews 56: content: The IT Cosmetics CC+ cream with SPF 50+ was not what I expected. The color is very rich and went on smoothly, however it dries fast, so you have to apply quickly to ensure you get equal application and no blotches. A little went a long way and provided good coverage. I could still see a few of my dark spots but it did make them lighter. I love that this foundation contains SPF and hyaluronic acid. These added benefits reduced 2 steps in my makeup routine. I was surprised at how matte it was, so if you have dry skin it may not be a good fit. Overall, I think it is a good foundation for the oily or combination skin and I would definitely recommend and buy again. The current color I received is a little too dark for me but will work in the summer so I need to go buy it in my current shade. I received this product free in exchange for my honest review.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Good coverage, matte finish, for oily/combo skin
detailedReviews 57: content: [I received this product in exchange for my honest review] I received this product, complementary from influencer and exchange for my honest opinion and review for testing purposes. I tried a different formula itt foundation and wasn't impressed it just didn't work for me. So I ended up writing the brand off. I know this is the most popular formula. But I just wasn't interested. When influencer sent this to me I thought I already know what I was getting. I was so wrong. This formula looks amazing. It's so easy to apply it blends so easily. The only problem is if you don't set it, it can rub right off. But it has such a natural finish. It really is like your skin but better. I also love that it has skin care benefits as well as SPF 50. I have been out in my garden every day, and I feel comfortable knowing that I have this on. I'm not always the best at applying spf. This formula makes it just one less thing I have to worry about. The only thing that I'm a little disappointed is the size. I would have loved to receive a full size. When I first claimed the product, it said a full-size. And then a couple days later it set a sample size. Don't know if I would've claimed it, but I'm glad I did. Definitely see myself purchasing more of this.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Amazing formula, easy to apply, natural finish
detailedReviews 58: content: Overall, this is a good product in its niche. I like the packaging; the dispenser releases enough cream to cover the entire face. It smells nice, fresh citrus, but not overwhelming. The texture is smooth; you can feel the oil, and there is a lot of pigment. This product is long-lasting, so I recommend using a two-phase makeup remover. The foundation is suitable for dry and aging skin. This is not something I use regularly for my combination skin and large pores. However, I recommend this foundation for dry, delicate skin without large pores. In addition, the product contains sunscreen, which makes it even more effective. Overall, I am happy with the quality, but I will give it to a friend because it does not suit me well.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Nice smell, smooth texture, good for dry skin
detailedReviews 59: content: This product delivers exactly as it says. It is VERY full coverage, like I used two pumps, and it covered my whole face and neck. Every single blemish or freckle disappeared. I will say, though, it did sink into my fine lines a little, but I wasn't using a Primer. I think if I get a Primer, it will be much smoother. Now, please know that it stays on ALL DAY. This is a good thing. However, I didn't know I needed to double cleanse when wearing this. I normally wash my face in the shower at might, and I did that like I normally do, but when I got out, I noticed I definitely still had makeup that was in my pores. So I had to double cleanse with an oil cleanse, then my regular foam cleanser. Overall, I think this product is totally worth the money, particularly if you like full coverage.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Very full coverage, stays on all day
detailedReviews 60: content: I love this foundation! Like so many others here I tried waaay too many---this is the only one that never disappointed. It does "crease" a bit on, ahem, older skin, but I use spot mercier setting powder before going out the door. It feels great, not heavy, but covers really well. I use medium though I've tried 1 shade lighter & darker. I was a bare minerals girl for years but left when they left the loose powder thing---I discovered It's spf50 & coverage & never went back. So, the main reason I use is SPF, feel, & coverage. Brush helps blend. My only complaint is the expiration, & apparently no clear guidance. Even if kept in a cool, dark vault (lol, the cosmetics closet) is all my cc cream no good for sun protection anymore??? & if it expires, why o why QVC, don't you warn ne that i only have a few months to use it up? Is that why the price is so good?
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Covers well, feels great, SPF is main reason
detailedReviews 61: content: A little goes a long way! One pump is all you need for your entire face. Love the sun protection factor. I used this as a contour, and it was the perfect bronzy shade. Even though it's marked "cool," it had the warm brown hue I was looking for.
This foundation mattefies, has excellent sun protection, and no scent (which I appreciated). Blends in easily with my blender sponge. Smoothed out my pores, and even though it is full coverage, it feels VERY light on the skin. I did set it with a setting powder, but what I love about it is you really don't need to use anything on top of it.
I love a good multi-tasking product, and I can see myself replacing a serum and just using this on makeup days.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Matte finish, excellent sun protection, lightweight
detailedReviews 62: content: I received this it Brand color correcting coverage cream with SPF 50+ and anti aging serum for FREE from Influenster in exchange for my honest review
The color i received is Tan cool which is quite dark! i want to use it though so i only used a dab with a small dab of neutral
primer and rubbed it all around. It blends perfect and smooth and my skin feels like it has a smooth coating on it. The cream definitely has given me a more full coverage than when i just use my highlight liquid.
It was a bit challenging to wash off my hands but it is definitely worth it.
The bottle has a nice little pump top that makes it easy to just get a dab or however much you want.
i will definitely have to buy this in the better color for my face so i can use it alone. I don't smelll
any fragrance with it .
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Blends perfect and smooth, full coverage
detailedReviews 63: content: IT Cosmetics CC+ Cream Full Coverage Foundation with SPF 50+ is a lovely cream foundation. It smooths on evenly and creates a full coverage look without feeling heavy. It does retain a bit of a wet and creamy look, even after drying. It might be a better option for someone a little bit younger. It did cover all my redness and imperfections. Sadly, I think I chose the incorrect shade for me, Light Cool. It seems a bit darker than I would like and too orange. I probably should have chosen Fair instead. My issue, not the product's. The foundation was removed easily with a cleansing cloth and a double cleanse process afterwards. I love that the product has SPF coverage without feeling like I'm wearing sunscreen.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Smooths evenly, full coverage, no heavy feel
detailedReviews 64: content: The colors and undertones are inconsistent. I originally purchased light and it was super dark! Like I'd been on vacation to the south of France. The coverage is pretty good, I exfoliate, moisturize, prime and use it brushes and sometimes it streaks or settles weird. Some days it looks great at the end of the day and others I look greasy within hours. Even though the color looks good upon application within a few hours I start morphing into the shade of the republican presidential nominee and that is certainly NOT the look I desire. After reading the non incentivized not 5 star reviews it appears It has been bought by another umbrella company and has changed the formula and not for the better. So unfortunately I didn't get the It experience of yesterday.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Colors and undertones inconsistent, formula changed
detailedReviews 65: content: Thank you, IT Cosmetics, for permitting me to sample the IT Cosmetics CC+ Color Correcting Full Coverage Cream and Anti-Aging Hydrating Serum with Broad Spectrum SPF UVA/UVB Physical Sunscreen in trade for my honest review. I love that IT Cosmetics partners with plastic surgeons and dermatologists as they develop their products. It makes me feel better about the formulas used on my skin and body. I selected the "Light Cool" shade, which worked perfectly on my fine porcelain skin. This foundation was easy to apply. It provided fast, full coverage. I love that it features such a high SPF for the protection of my face. I recommend this product. I will probably purchase it again.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Perfect shade, easy to apply, high SPF
detailedReviews 66: content: I love the coverage I think it could fully cover everything but I am a more light to medium coverage than full. Love that this has spf 50+sun protection always great to have. The texture is light but the shade is thick if that make sense. Easy to apply. I used blending brush but didn't like the finish so end up pathing with my fingers and ended up with more smooth texture. The reason I gave this product 3 star is because it's not transfer proof it's really embarrassing the product transfer to anything that touches my face even the lightest thing even more my hands and collar or lining of my shirt. So yea, this product could have been perfect. I hope they improve it and make it transfer proof like other brands.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Good coverage, but not transfer proof
detailedReviews 67: content: She really lives up to her name! As you can see in the pictures, I’ve used up almost the whole tube. I’ve been using this product since sophomore year of high school (6 years ago) and even after trying so many different foundations and cc creams, this one is by far the best. It never looks caked and genuinely looks like your real skin. It gives the perfect amount of coverage and leaves you with glowy skin. When I got my senior pictures done, I specifically remember my photographer asking what base I used and when I told her it was It cosmetics, she said she could tell. She went on to further state that she actually recommends it because it appears best in photos and I have to agree! Totally worth the money and will last you forever, I usually use one pump for my whole face, and the whole tube lasts me about 6 months!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Lives up to name, looks like real skin
detailedReviews 68: content: I hate to say that I have a love/hate relationship with this product. I’ve been using IT Cosmetics CC Cream for years - always loved how natural it looks on the skin and the coverage it provides. However, it seems that the formula has changed within the last year or so and I don’t think it’s for the better. Since my skin is on the dry side, this current formulation seems to cling to every imperfection and makes my face look cakey unless I apply a heavy moisturizer or mix it with the IT Cosmetics Illumination CC cream (old formula) before applying this and even then, it’s not always flawless finish (like it used to be). Along with the formulation change, the shade range seems to have also changed. The shade range has always been confusing but I’ve typically worn the Light shade for my light-medium warm/olive skin tone. The Light shade for this product is darker than the Light shade in the Illumination CC cream (old formula) but found that the Fair Warm shade in this product is better suited but still a little too light. The coverage is nice, the texture is still creamy, it is buildable, blends well, and I find a little goes a long way, but the finish is not quite right for my skin. If you’re oily or have normal skin this might be better for you but if you’re dry or have dry patches, you might want to test before buying. I do love the fact that this has sun protection and skincare all rolled into one but the shade range and formula change make it difficult to give this a 5 star rating. I think this product is great if it works for your skin type but a bit of a hassle if it doesn’t.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Formula and shade range seem to have changed
detailedReviews 69: content: . I purchased three bottles, and each one was expired. Unfortunately, I only noticed this after buying them, which led to multiple returns. After further inspection, I found that almost every single bottle of IT Cosmetics CC Cream I encountered—across multiple retailers—was either expired or nearly expired. This was true at six different stores, including Ulta, Sephora, and Macy’s. I have pictures to prove.
The situation was especially concerning at Sephora, where the manager was alarmed and immediately checked the remaining stock. Within minutes, two full baskets of expired products were removed from the shelves (I have video). While I appreciate their swift response, this situation raises serious quality control concerns.
I contacted IT Cosmetics via Instagram, and while they asked for the lot numbers, I feel the issue hasn’t been handled appropriately. I’m working with them to assist in quality control, but no one has helped me resolve my primary concern: receiving a neutral rich CC Cream that is not expired.
Given that this product contains SPF, it’s crucial that expiration dates are respected. Additionally, considering the $50 price point, it’s unacceptable to be sold expired or near-expired items. While I love the product itself, I will not use expired cosmetics.
Please, for the sake of quality and consumer safety, ensure all CC Creams are checked for freshness before they’re sold.
FYI. I live in Los Angeles
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 1
title: Received expired products, quality control concerns
detailedReviews 70: content: This CC+ Cream Full-Coverage Foundation with SPF 50+ surprised me in all the right ways—at first. The texture was silky smooth, and it felt amazing going on my skin. I expected it to feel heavy (it looks like it might be), but once applied, it was lightweight and comfortable. When I looked in the bathroom mirror however I had been deceived by the cool glow of my makeup mirror!
Unfortunately, the shade I received—Tan Cool—was way too dark for my skin tone. I tried to make it work, but blending it enough to look natural was a challenge I didn’t possess the skills needed to achieve. Instead of a flawless finish, I ended up with an orangish-brown glow that was better suited for a spray tan gone rogue. Because of that, I only wore it around the house. No way was I heading out with my face looking like it had been dipped in pumpkin spice.
That being said, the actual feel of this foundation is impressive. The coverage is full, the texture is creamy and smooth, and the added SPF 50+ is a major bonus. I can see how this would be a fantastic product in the right shade, and I’d absolutely love to try it again in something lighter—maybe Fair Light or Light Medium. I don’t get much sun, so a darker tone just won’t ever be a match for me.
All in all, I think this foundation has a ton of potential. The formula itself is lovely—it’s just the shade that missed the mark. If you can get a good color match, you’re in for a treat!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Shade too dark, formula has potential
detailedReviews 71: content: I had been dreaming of trying this CC cream for years. It’s so hyped, so loved, so talked-about and I finally got my hands on it! But honestly... I’m so relieved I only got a small sample and didn’t waste my money on the full-size version.
First of all, I couldn’t get the shade I originally wanted because of how insanely fast they sell out the competition is unreal. So I went with the lightest available shade, hoping it would work for my fair skin. I also grabbed a slightly darker concealer from the same line to mix and try to match my tone better.
Well... the lightest shade is very light, but in a strange way. It has a strong yellow undertone, and when I apply it alone, it makes me look ghostly and sick like I haven't seen the sun in 10 years and I have a fever. Mixing it with the darker concealer helps a bit, but it still pulls too yellow for my skin tone and just doesn’t look natural.
The formula itself is what really let me down. I usually apply CC creams with my fingers I like the natural finish it gives with most products but this one? Big mistake. It sinks right into my pores, making them look HUGE and exaggerated. Honestly, it looked awful. I felt so self-conscious wearing it.
I tried using the brush that came with the set, and that was slightly better... but still not great. The brush applies the product in streaks, and I had to spend extra time blending everything out to make it look half-decent.
On the skin, this CC cream just looks off. It claims to blur pores and smooth the skin, but for me it did the opposite it highlighted every pore, settled into my fine lines, and gave my face a weird texture.
And as for longevity? Forget it. After just a few hours, it starts fading, and by the end of the day it’s completely gone, like I never applied anything at all. No coverage, no SPF, no trace. Just... disappointment.
In the end, I’m honestly glad I didn’t splurge on the full-size product. This is probably one of the worst foundations I’ve ever used. It breaks my heart to say it because I wanted to love it but I just can’t recommend it.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 1
title: Shade too yellow, sinks into pores, fades
detailedReviews 72: content: I received this product in exchange for my honest review. There's a couple of things about my review that may raise a few eyebrows but what the heck. First of all I didn't have many options to choose from as far as the shade of this CC Cream and as you can probably tell from one of my photos it definitely wasn't anywhere close to my shade so with that being said I did not apply it all over my face. I have used this product in the past and I just didn't love it, especially at the $50 price point. I have combination skin with an oily T-zone and some drier patches on my cheeks and other areas and it left me looking like an oil slick. Not really dewy and definitely not a matte finish but more like a greasy finish on me. It also clung to my drier areas on my face and settled into the fine lines around my eyes. I'm guessing all of that could be contributed by the fact that it has an SPF 50+ sunscreen in the formula which I do appreciate but it just didn't work for me and my skin. I also like the fact that it contains niacinamide in it too. It did cover well and is buildable but when I think of a CC cream I tend to think of a lighter consistency but that could be attributed to the SPF in it. I do like IT Cosmetics and their products but this one in particular is just a "NO" for me.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Clung to dry areas, settled into lines
detailedReviews 73: content: [I received this product in exchange for my honest review] IT Cosmetics CC+ Cream Foundation with SPF 50+ is a full coverage foundation cream. I opted for the Fair Beige shade, which ended up being a little too light after we just spent a week in the Caribbean sun. It will be a better match once the tan fades to my usual, light, olive skintone. The consistency of the cream is thinner than expected, which I prefer. A little goes a long way, which is great that I could stretch the use of this mini 12 ml tube. The product is easy to apply and breathable, so it is not heavy on my skin. It is also hydrating with a nice finish. I like the non-oily, long-lasting coverage, which is effectively forgiving of blemishes. The cream is blendable and buildable, so I am able to apply the rest of my makeup and achieve natural, smooth looking skin. The SPF 50+ is excellent for UVA and UVB protection, which is important to me. It is also an added bonus that the formula is anti-aging to improve the appearance of wrinkles. I recommend the IT Cosmetics CC+ Cream Foundation with SPF 50+, but will likely go a shade darker next time.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Thinner consistency, shade too light, good protection
detailedReviews 74: content: I receiving this product in exchange for my honest review.
I had high hopes for this CC cream after hearing so much praise, but unfortunately, it didn't work for me. I wasn't able to get my preferred shade because it was sold out, so I chose the lightest available one and tried to adjust the tone by mixing it with a darker concealer from the same line. The lightest shade is extremely pale with a strong yellow undertone, which made me look unwell. Even mixed, the result still pulled too yellow.
The texture was another letdown. When applied with fingers, it settled into my pores and made them very noticeable. The brush that came in the set helped a little, but still left streaks and required a lot of blending. It also emphasized fine lines and didn't deliver on the pore-blurring claims.
The wear time was disappointing too - it started to fade after just a few hours and completely disappeared by the end of the day. I'm honestly glad I only got a sample size and didn't purchase the full version.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 1
title: Shade too pale, settled into pores, faded
detailedReviews 75: content: I have used this makeup for years. It's not perfect but it is moisturizing and I love how it has sunscreen and that has always been enough to protect me when I'm out in the sun, I've never had to worry about using any other forms of sunscreen on my face when I'm wearing this make up.
What I am upset about is my recent purchase. I purchased this product Mid to the end of December, and I noticed after I had gotten home that the expiration date was for that upcoming January. So of course that wasn't going to work so I needed to take it back and exchange it. Shouldn't have been that big of a deal. I had used a coupon that I received for being a member for 20% off of that make up when I bought it. When I took it back to exchange it I was told that I could not use the coupon again. Me having to return the product was not my fault yet I was penalized for it. I decided at that time to not get the make up again. I'm not sure how I feel about ordering anything from Ulta right now. While some may see this as a little petty, I don't really think that. I spend almost $50 every time I get that make up, which is very expensive and the one time I get a coupon and use it, It ends up not working out and I'm expected to pay full price for the product once again. So I just wasn't very happy with the whole situation and not sure how I'm going to proceed as far as foundation.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Received expired product, poor customer service
detailedReviews 76: content: I chose this product because it has SPF protection, and I've always been curious about the brand but never wanted to pay the price. I've purchased 3 cc with SPF 50 over the course of time (about year and a half), and I really tried to look past the negatives:
My eyes burn and cry 100% of the time, even after I remove it and shower. I thought was just because of aging, but I realized after trying 2 different SPF products, it's want me!
The coverage is blotchy, even with IT brush to apply, unless you have perfect smooth skin to begin with, I assumed. My skin was always flaky and uneven in texture dispite exfoliating and moisturizing. I again realized now after trying different SPF products, it's not just me!!
At the end of the day, if I accidentally touched my face my fingers would feel greasy. I thought maybe it was the silk in the IT bye bye pores powder (which I LOVE!) that I was feeling, but no! Tried other SPF products and used the bye bye pores powder to bake as usual. At the end of the day, my face felt soft and no weird greasy texture on my fingers.
I'm sad to say, cc with SPF isn't the answer for me.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Eyes burn, coverage blotchy, greasy texture
detailedReviews 77: content: I’ve been using IT Cosmetics CC+ Cream on and off for years. The expanded shade range is a bit overwhelming; I miss the simpler categories. At nearly 40, I still find it challenging to determine my undertones. I tried “Fair Warm,” which seems lighter than I’m accustomed to, though the coverage is excellent, effectively concealing large pores and scarring.
However, the newer formula feels cakier than previous versions. Using less product improves its appearance on the skin, but that compromises coverage. I apply it with my fingers, and while it dries quickly and doesn’t require blotting on my combination oily skin, it can cling to dry patches.
The SPF 50+ remains a significant advantage, offering sun protection. Overall, it’s a solid product, but the changes in formulation and shade categorization make it more challenging to use than before.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Newer formula feels cakier, clings to dry patches
detailedReviews 78: content: I received this product from Influenster in exchange for my honest review.
I could not agree more more that this product is "your skin but better" I love the dewy effect this has on my skin while still being full coverage. This does not feel as heavy as other full coverage products and it feels like it moves with my skin rather than creasing and highlighting fine lines. I love that this has SPF 50 and still manages to feel light and be blendable. Also the scent of this product is incredible, it's citrusy and herbal similar to freshly mixed henna and I do not mind having this fragrance on me. Also something interesting I noticed with this CC cream is that it seems to become less orange when it oxidizes? I've never had a product do that but I can't complain. Overall I'd recommend this product if you want something that moved with your skin, provides coverage, and contains SPF.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Oxidizes less orange, sinks into pores
detailedReviews 79: content: Disclaimer; I was offered this product in exchange for my honest opinion. This CC cream was... fine. It is unscented and smells like any basic foundation but the odor is slightly strong. The texture is thick but applies lightly with decent coverage, however the final appearance is very flat and unappealing. I like that this product offers sun protection, but the amount you'd need to achieve meaningful SPF would be so high that the finish on the skin would be far too cakey. I think the color is fine, but for being the lightest neutral shade (and I am not the palest as skin tones go) it still pulled very yellow and dark against my skin. I believe if this formula was offered in a wider range of undertones and depths and had a more buildable and dynamic coverage, I'd find it exceptional. But as it stands right now, it's just okay.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Fine, but pulled too yellow and dark
detailedReviews 80: content: I used to like this for all seasons except the summer when I'd prefer the now discontinued CC oil-free matte spf 40. I was about to buy this CC cream, but just found out it now contains chemical sunscreen! The reason why I started using this was because of the physical sunscreen which is not easy to find in a makeup or cc cream. Now I have to try the new arrival matte cc cream which I don't know how it would differ from the discontinued one. However, I'm very afraid of matching the color online since I saw at Sephora it looks darker than usual. To return is very difficult with this company. The customer service sometimes never respond to your email or took a weeks to reply. Then the return period would be over. I used to want to return a concealer, but gave up. Years ago they also changed the formula on CC powder and got rid of the spf. Why change, I don't understand. Therefore, now I don't shop here so often any more.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Changed to chemical sunscreen, poor customer service
detailedReviews 81: content: I have been a QVC customer for a very long time and I am definitely starting to notice a decline in product, quality control is non existent now and serious decline in customer service. I always buy my IT Cosmetics CC Cream from QVC. My current tube purchased last year was set to expire in June 2024 so I went online and placed a new order for this set. Upon arrival, i immediately checked the expiration date because i had seen other reviews mentioning same problem. I received this product a few weeks ago from date of this review. The expiration date was t hff e same as my old tube and was shipped by QVC in the same month of expiration JUNE 2024. Customer Service was contacted and situation explained. I was advised my shade was SOLD OUT and that I would need to return item for refund. I was happy to oblige the request but 2 different customer service reps advised me they could not guarantee I would not be charged for return fee and shipping. My response was that QVC shipped an expired product to me that should have never shipped and that it was their company error not mine. This is not the kind of customer service that will sustain a business in order to cut corners. My question is this --- if you will notice QVC is FREQUENTLY SOLD OUT of this product in all the different variations/ coverage varieties. That being the case, one would think the product be RESTOCKED was not old . Therefore, I question if QVC is purchasing mass product at a price cut due to product being older and marketing it to the QVC customer??? I was so displeased with CUSTOMER SERVICE and QVC in general, I placed a call direct to the company ( IT Cosmetics now owned by LOREAL CORP). At the beginning of call, I advised the representative that I expected absolutely nothing in regards to resolution of my issue and the call was simply to make them aware of what QVC was doing in regards to marketing/selling their product. I told the rep that the most concerning part of all was that most customers are purchasing this product under the confidence that QVC is overseeing quality control of shipments and never even think to check their expiration dates. For me and I am sure many other customers are purchasing this product because of the added benefit of SPF coverage. If they are not checking their expiration date, they are actually wearing expired spf protection!! As rampant as skin cancer is now, shame on QVC for shipping expired product in the Hope's most will not check the dates. I urge anyone who also encounters this issue to contact the company also and nake them aware of what QVC is doing. Again, if this product is always out of stock, I have to question why the restocks do not have an ample time lapse before expiration especially since this sells so quickly. Just something to ponder as the consumer.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 1
title: Received expired product, quality control concerns
detailedReviews 82: content: [I received this product in exchange for my honest review] I received this IT cosmetics mini CC + Cream full coverage foundation for free from IT cosmetics and Influenster in exchange for my honest review. I like the sleek packaging, It's giving futuristic. I like the size of the product. It's super small and easy to carry in my small bags. The packaging is small but had a good amount of product considering. I like that it's a hydrating serum. It's Color correcting full coverage Cream and SPF 50+ physical sunscreen. I got the perfect shade for my skin, and I chose Medium Cool. It felt really good on my skin, very smooth and like a moisturizer. I like that It goes on smoothly and blends really well. Overall, it's a perfect foundation for a natural look, and i like that it stays on all day. The best part is that It's anti aging and helps prevent sunburns.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Perfect shade, smooth, like a moisturizer
detailedReviews 83: content: I received a complimentary gift of IT Cosmetics CC+ Cream Full-Coverage Foundation with SPF 50+ in exchange for my honest opinion. I was extremely excited to try out this product because I am such a big fan of IT Cosmetics, but unfortunately this foundation falls short of being great. This full coverage foundation is so thick and opaque and no matter how much I tried to blend it, it just looked so caked on my skin. The makeup is so thick that I had to wash my face three times to remove all traces of makeup from my skin. As much as I appreciate the SPF 50 coverage, I also wonder if the sunscreen ingredients were the cause of the slightly off shade. I try mixing this foundation with a lighter coverage foundation and I tried applying it like a concealer, but no matter what I did, this foundation looked so unnatural. I wouldn’t purchase this product in the future, but I would consider trying a lighter coverage foundation from IT Cosmetics.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Too thick and opaque, looked caked on
detailedReviews 84: content: I received a complimentary gift of IT Cosmetics CC+ Cream Full-Coverage Foundation with SPF 50+ in exchange for my honest opinion. I was extremely excited to try out this product because I am such a big fan of IT Cosmetics, but unfortunately this foundation falls short of being great. This full coverage foundation is so thick and opaque and no matter how much I tried to blend it, it just looked so caked on my skin. The makeup is so thick that I had to wash my face three times to remove all traces of makeup from my skin. As much as I appreciate the SPF 50 coverage, I also wonder if the sunscreen ingredients were the cause of the slightly off shade. I try mixing this foundation with a lighter coverage foundation and I tried applying it like a concealer, but no matter what I did, this foundation looked so unnatural. I wouldn't purchase this product in the future, but I would consider trying a lighter coverage foundation from IT Cosmetics.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Too thick and opaque, looked caked on
detailedReviews 85: content: [I received this product in exchange for my honest review]
IT Cosmetics CC+ Cream Full-Coverage Foundation with SPF 50+ has really surprised me as a CC cream! It really did give full coverage, enough to cover my post acne scaring and inflammatory marks. I love that it has spf in the formula so that's one less thing I have to add to my make up routine in the morning! Even with the spf, it didn't leave any white cast. Unfortunately, it wasn't a great product for my oily skin. It really made me look even greasier and started to break down product around my nose. I really did like the look and finish for about the first two hours, but after my own oils started mixing with the product it didn't look great on my skin. I think this would be great for a dry skin user or someone that needs more hydration. Overall, I think it's a good product but it has to be for the right skin type.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Made oily skin greasier, broke down around nose
detailedReviews 86: content: [I received this product in exchange for my honest review] I have mixed feelings about this product. I used it for my wedding makeup, and it looked great and didn't budge all night. The coverage was solid but still natural, and the finish really hit the sweet spot between matte and dewy. It was easy to apply with a brush, but I'm sure it would look great with a sponge blender as well. That being said, I needed a lot of skin prep to make this work on my textured skin. If I'm buying a CC cream, I want something that looks good with minimal effort, and this requires more work than that. Other than that, the scent is a very mild almost herbal fragrance, and as someone who is sensitive to fragrance, I didn't mind it at all and it dissipated nearly immediately. The sun protection is a great bonus too!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Needed a lot of skin prep for texture
detailedReviews 87: content: I received the shade Fair Warm which I was worried may be a bit too yellow for me as I have a ton of pink/redness on my face but this actually helped neutralize it extremely well while still matching my neck. This definitely is truly a fuller coverage foundation and can be built to have even more coverage. Because of this, it is quite matte and I make sure to use a lot of hydrating skincare and a hydrating primer in certain areas that need it otherwise it does cling to dry patches. However if you properly prep your skin it looks great while blurring pores and not making any fine lines crease. It’s honestly difficult for me to find full coverage options that don’t feel and look like a mask or take forever to apply and blend and this one is extremely easy to use and looks very good for 6-8 hours if not longer. My only complaint is a lot of setting powders are too drying for this and only finely milled Charlotte Tilbury Airbrush has helped set it without making it too drying.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Clings to dry patches, needs hydrating prep
detailedReviews 88: content: [I received this product in exchange for my honest review] The foundation was really good - great coverage and blended out super smoothly. It gave me a flawless base without feeling heavy. The concealer also had great coverage and I love that it’s a serum formula!! super hydrating, which is perfect for dry under eyes. However, it did crease on me quite a bit, even after setting it with powder. That was a little disappointing, but the hydration and finish are still a plus. Overall, I like the skin like finish and the fact that the concealer is serum based! It makes them feel more like skincare and makeup in one. Just wish the concealer held up a bit better throughout the day.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Concealer creased a lot, even after setting
detailedReviews 89: content: This CC+ cream and foundation has a lot of interesting ingredients including snail secretion filtrate, niacinamide, hyaluronic acid, biotin, lemon peel oil, bergamot fruit oil, orange peel oil, lime oil, and olive leaf extract. I like that it contains a broad spectrum SPF 50+ UVA/UVB sunscreen, but it's not water resistant, so won't stand up to sweating. After application, I noticed the smell of bergamot and citrus. Unfortunately, I didn't like how it looked on my skin. I have combination skin, with some areas that are more oily. I think that this CC+ cream and foundation made them stand out more, along with my fine lines. It did somewhat help with color correction though. Please note: I received this product in exchange for my review, but all opinions stated here are my own.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Made oily areas stand out, emphasized fine lines
detailedReviews 90: content: On 12/06/2024, I ordered two of the IT Cosmetics travel size CC+ creams. One is for home use and one is for travel. I have used this product for several years and it lasts a long time. However, for the second time recently, Macy's is shipping expired or soon to expire cosmetics. The expiration date is 04/2025 for this cream (see the image provided) which is unacceptable. When I have ordered this same product in the past from Macy's, it did not expire for twelve months. I would never have ordered two products if I had known the cream would expire so soon. I also recently ordered Estee Lauder concealer from Macy's. Per the batch code, there is a three year shelf life, and that three year marker ended in March of 2024!! I will no longer be ordering such products from Macy's as my money has just been wasted.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Shipped expired product, money wasted
detailedReviews 91: content: I have been a user of the CC Cream since Jamie introduced it. I was ALWAYS a medium. The company change and so did the color tones. I then became a light, which worked until this shipment. This is darker and olive in tone. I emailed IT cosmetics and I was told they did not change the color in the light but only in the darkertones. I insisted it was different and then was told to try "FAIR" I have never been told by makeup artist that I was a fair tone girl, ever! This company went down hill, I will no longer purchase IT CC cream. I went to ultra for a color match and they even said the colors all changed, darker, olive to much yellow. No nothing match me, I normally am a medium neutral. Shame on this company for their standard answers and not owning up to the change of color tones. All the hosts colors on their faces look too dark and orange. I did purchase the Fair/light which again was way too pink. Moving on to a brand I can not name that has a far superior line .
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 1
title: Color tones changed, no longer matches skin
detailedReviews 92: content: I have heard so many rave reviews about this product over the years and I was very excited to finally try it.
I can only review it from my own experience, and that one is not anywhere near as glowing and positive as I had hoped it would be.
Target unfortunately sent me the wrong shade (light, I ordered fair), which arrived torn open. Since I’m not always the very lightest shade in a range I decided to go for it and see how it looked- I’ve included a photo of the swatched CC Cream to show what “light” looks like vs my skin tone. I was initially convinced this wasn’t the correct shade in the box since I couldn’t find anything identifying the shade on the actual tube, but when I went into a store to exchange it I also swatched the two lightest shade testers and still it was way too dark and orange.
I wasn’t able to use it as a foundation/coverage product, so my impression that it seemed thick and cakey is only based on arm swatching. Overall this product is a hard pass for me.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 1
title: Wrong shade, thick and cakey, hard pass
detailedReviews 93: content: This has so many reviews and so many good ones I gave in and tried, but for me it just doesn’t do it. Maybe better for younger than me at 75 even with pretty decent skin. Seemed to cover pretty good, it’s very thin consistency, but I found that with just minor lightly wiping my nose once I’d look in mirror and it’d be off making my nose stick out! And this was at least an hour after I put it on. But since so many good reviews decided to try it a few more days but same results just didn’t seem to last the day very good. I’ve used doll 10 dollskin and their hydragel foundations for quite a few years and really like it so I’ll stick to that..it doesn’t have spf tho so that’s why I thought I’d try this. It was shipped just in a padded brown envelope and the box the foundation came in was crushed. Think they could do a better job with shipping. All other type of makeup I’ve gotten to try come in a small box. So back this goes. This is Probly a nice foundation for some, just not for me.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Didn't last, makeup came off easily
detailedReviews 94: content: I feel like some of these reviews are a lie. I wanted to love this I really did. I got this at ulta a few days ago to be an addition to my base sunscreen. It’s mineral base which is what I prefer. It has fragrance ingredients in this foundation and irritants. I have sensitive skin which is made more sensitive by using retinoids.
This foundation kept peeling even with no products. It clung to all my dry patches. It clung to any and all acne. It creased everywhere. I used powder to try to minimize the creasing at least under my eyes. It just caked and got patchy when adding even the tiniest bit of powder. I let the powder set in and it made my skin feel as if it was being pulled from how caked it felt. I put on less than a pump and a full pump of foundation and it didn’t matter.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 1
title: Peeling, clung to dry patches, creased everywhere
detailedReviews 95: content: I was excited to try 'it your skin but better cc+ cream'. It promises 'color correcting, Anti-aging hydrating serum and has a broad spectrum 50+. On application, it applies smoothly and has a nice light citrus scent. The shade looked good on application but after some time to set i realized the shade was too 'cool' for my skin tone (I was sent shade: 'Medium Cool"). It's so hard to tell via computer screen whether a shade will work well with your skintone. Despite this i found that if I add abit more of a bronze or warm shade underneath it helps even the tone so it doesn't look too ashy. Overall I like the consistency as a little goes a long way and can be thinned out if you don't desire full coverage. The ingredients are not the cleanest however, so if your looking for a natural foundation this is not it.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Shade too cool, not for natural foundation
detailedReviews 96: content: I received this cc+ cream in shade Tan Cool. It's a very orange shade! I do however like the formula of this product and a little goes a long way. There is a bit of shimmer in it which may or may not be your thing; it's slight but it's there. The feel is very lightweight but the coverage seems to be great! I will definitely be revisiting this product in the future but probably will need help with shade matching. Overall I would say it's a positive in my experience; no cakeyness, a thin veil on your skin, coverage looks great, blendable. Plus side it has sun protection and it doesn't feel like it! I received this product for free for my honest opinion.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Shade too orange, slight shimmer, blendable
detailedReviews 97: content: I used this for 7 years and in that time there were 2 noticeable changes to the formula. When I first started using this the palest shade was ~ actually ~ pale, the coverage was medium and it looked like skin! Then the shade range took a turn for the worse with all of them becoming orange-y and not enough options for complexions on either end of the spectrum. However, I would always find my way back to it because I loved the finish and it was one of the few products that agreed with my extremely sensitive, dry, acne prone skin. I was willing to make the shade work with a lighter concealer and despite finding the product would kind of go off.. before I would ever finish a tube (3-4 months) , unlike the first couple years of using this. I took a break from using this to try another foundation and in that time frame I also developed perioral dermatitis. When I came back to try this (after releasing a shade pale enough!) after minimizing my makeup routine and healing the dermatitis it triggered another outbreak/no longer works for my skin anymore! It is too bad because it worked for a long time and the claims are for extremely sensitive skin conditions like PD,etc (with some even saying this is one of the only foundations that work for it)! Happy to see the shade
The pros: goes over flakiness well, skin-like finish, can be good for sensitive skin ?, does not make my skin feel tight, moisturizing and plumping
The cons: shade range isn’t great- even for the new pale colours they are very yellow, transfers if you rub or touch your face/clothing, starts to break down (but doesn’t look too bad), the price honestly.. has gone up over $20 since I first started buying it :(
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Shade range not great, breaks down easily
detailedReviews 98: content:
marketplace:
source:
sourceLogo:
starRating: 0
title: Formula changed, not for the better
detailedReviews 99: content: Unfortunately, in August, I wrote a review regarding the product ordered with IT Cosmetics. The cc+ Light Medium was first too dark for my complexion. I used the online tool to tell me what color. Also, the product was not moisturizing for my skin type - I have very dry skin - so the product did not work on my skin. Today, November 23rd, I was notified through text by my bank that another charge from IT Cosmetics is being processed. I immediately contacted your company via CHAT and Phone. Neither of these contacts were able to remedy the problem and I was told the order could not be stopped. This is a lot of work and time. Someone is processing bank charges today so someone in your company should be able to stop these charges today and stop the product from being mailed out today. So, confused and frustrated. An hour of my Saturday taken from me by your company with no resolution. I will refuse the shipment at the post office so that it will be directly returned to whoever was doing the processing today. I suppose my only option now is to notify my bank that these charges are not authorized. Honestly, this solution seems to be the easiest way to assure I am not charged for your product and to return your product back to you with the least amount of hassle for you and me.
The first question asked of me in this review is "Would you recommend this product to a friend?" It is not the product I have found to be the biggest problem - it is the companies customer service that is the problem. So, I would say do not order this product online.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 1
title: Customer service issue, order could not be stopped
detailedReviews 100: content: I have now tried 3 It Cosmetics CC cream foundations and this is my FAVOURITE by far. The nude glow was really nice and dewy but it was a shade too dark for me. And let’s not talk about the Matte version fiasco. I’m so glad I was lucky enough to receive it from IT Cosmetics because it’s perfection. The shade fair is my perfect match and has a neutral undertone. The coverage is pretty full, you can use a little less for medium but who am I kidding, the coverage is pretty legit. It lasts really well throughout the day to the point I would trust this for event makeup. The finish is skin like and natural and you can customize with glow using other products (primer, highlight, setting spray) which I really enjoy. It doesn’t break up, look dry, cakey or fade. Applying with a brush (It Cosmetics #7) and finishing with a sponge is my best application. And it has SPF?! This might be one of my new holy grail full coverage foundations!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Favorite CC cream, perfect shade, lasts well
detailedReviews 101: content: I have been a QVC customer for a very long time and I am definitely starting to notice a decline in product, quality control is non existent now and serious decline in customer service. I always buy my IT Cosmetics CC Cream from QVC. My current tube purchased last year was set to expire in June 2024 so I went online and placed a new order for this set. Upon arrival, i immediately checked the expiration date because i had seen other reviews mentioning same problem. I received this product a few weeks ago from date of this review. The expiration date was t hff e same as my old tube and was shipped by QVC in the same month of expiration JUNE 2024. Customer Service was contacted and situation explained. I was advised my shade was SOLD OUT and that I would need to return item for refund. I was happy to oblige the request but 2 different customer service reps advised me they could not guarantee I would not be charged for return fee and shipping. My response was that QVC shipped an expired product to me that should have never shipped and that it was their company error not mine. This is not the kind of customer service that will sustain a business in order to cut corners. My question is this --- if you will notice QVC is FREQUENTLY SOLD OUT of this product in all the different variations/ coverage varieties. That being the case, one would think the product be RESTOCKED was not old . Therefore, I question if QVC is purchasing mass product at a price cut due to product being older and marketing it to the QVC customer??? I was so displeased with CUSTOMER SERVICE and QVC in general, I placed a call direct to the company ( IT Cosmetics now owned by LOREAL CORP). At the beginning of call, I advised the representative that I expected absolutely nothing in regards to resolution of my issue and the call was simply to make them aware of what QVC was doing in regards to marketing/selling their product. I told the rep that the most concerning part of all was that most customers are purchasing this product under the confidence that QVC is overseeing quality control of shipments and never even think to check their expiration dates. For me and I am sure many other customers are purchasing this product because of the added benefit of SPF coverage. If they are not checking their expiration date, they are actually wearing expired spf protection!! As rampant as skin cancer is now, shame on QVC for shipping expired product in the Hope's most will not check the dates. I urge anyone who also encounters this issue to contact the company also and nake them aware of what QVC is doing. Again, if this product is always out of stock, I have to question why the restocks do not have an ample time lapse before expiration especially since this sells so quickly. Just something to ponder as the consumer.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 1
title: Received expired product, quality control concerns
detailedReviews 102: content: I received a complimentary gift of IT Cosmetics CC+ Cream Full-Coverage Foundation with SPF 50+ in exchange for my honest opinion. I was extremely excited to try out this product because I am such a big fan of IT Cosmetics, but unfortunately this foundation falls short of being great. This full coverage foundation is so thick and opaque and no matter how much I tried to blend it, it just looked so caked on my skin. The makeup is so thick that I had to wash my face three times to remove all traces of makeup from my skin. As much as I appreciate the SPF 50 coverage, I also wonder if the sunscreen ingredients were the cause of the slightly off shade. I try mixing this foundation with a lighter coverage foundation and I tried applying it like a concealer, but no matter what I did, this foundation looked so unnatural. I wouldn’t purchase this product in the future, but I would consider trying a lighter coverage foundation from IT Cosmetics.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Too thick and opaque, looked caked on
detailedReviews 103: content: I received a complimentary gift of IT Cosmetics CC+ Cream Full-Coverage Foundation with SPF 50+ in exchange for my honest opinion. I was extremely excited to try out this product because I am such a big fan of IT Cosmetics, but unfortunately this foundation falls short of being great. This full coverage foundation is so thick and opaque and no matter how much I tried to blend it, it just looked so caked on my skin. The makeup is so thick that I had to wash my face three times to remove all traces of makeup from my skin. As much as I appreciate the SPF 50 coverage, I also wonder if the sunscreen ingredients were the cause of the slightly off shade. I try mixing this foundation with a lighter coverage foundation and I tried applying it like a concealer, but no matter what I did, this foundation looked so unnatural. I wouldn't purchase this product in the future, but I would consider trying a lighter coverage foundation from IT Cosmetics.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Too thick and opaque, looked caked on
detailedReviews 104: content: [I received this product in exchange for my honest review]
IT Cosmetics CC+ Cream Full-Coverage Foundation with SPF 50+ has really surprised me as a CC cream! It really did give full coverage, enough to cover my post acne scaring and inflammatory marks. I love that it has spf in the formula so that's one less thing I have to add to my make up routine in the morning! Even with the spf, it didn't leave any white cast. Unfortunately, it wasn't a great product for my oily skin. It really made me look even greasier and started to break down product around my nose. I really did like the look and finish for about the first two hours, but after my own oils started mixing with the product it didn't look great on my skin. I think this would be great for a dry skin user or someone that needs more hydration. Overall, I think it's a good product but it has to be for the right skin type.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Made oily skin greasier, broke down around nose
detailedReviews 105: content: [I received this product in exchange for my honest review] I have mixed feelings about this product. I used it for my wedding makeup, and it looked great and didn't budge all night. The coverage was solid but still natural, and the finish really hit the sweet spot between matte and dewy. It was easy to apply with a brush, but I'm sure it would look great with a sponge blender as well. That being said, I needed a lot of skin prep to make this work on my textured skin. If I'm buying a CC cream, I want something that looks good with minimal effort, and this requires more work than that. Other than that, the scent is a very mild almost herbal fragrance, and as someone who is sensitive to fragrance, I didn't mind it at all and it dissipated nearly immediately. The sun protection is a great bonus too!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Needed a lot of skin prep for texture
detailedReviews 106: content: I received the shade Fair Warm which I was worried may be a bit too yellow for me as I have a ton of pink/redness on my face but this actually helped neutralize it extremely well while still matching my neck. This definitely is truly a fuller coverage foundation and can be built to have even more coverage. Because of this, it is quite matte and I make sure to use a lot of hydrating skincare and a hydrating primer in certain areas that need it otherwise it does cling to dry patches. However if you properly prep your skin it looks great while blurring pores and not making any fine lines crease. It’s honestly difficult for me to find full coverage options that don’t feel and look like a mask or take forever to apply and blend and this one is extremely easy to use and looks very good for 6-8 hours if not longer. My only complaint is a lot of setting powders are too drying for this and only finely milled Charlotte Tilbury Airbrush has helped set it without making it too drying.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Clings to dry patches, needs hydrating prep
detailedReviews 107: content: [I received this product in exchange for my honest review] The foundation was really good - great coverage and blended out super smoothly. It gave me a flawless base without feeling heavy. The concealer also had great coverage and I love that it’s a serum formula!! super hydrating, which is perfect for dry under eyes. However, it did crease on me quite a bit, even after setting it with powder. That was a little disappointing, but the hydration and finish are still a plus. Overall, I like the skin like finish and the fact that the concealer is serum based! It makes them feel more like skincare and makeup in one. Just wish the concealer held up a bit better throughout the day.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Concealer creased a lot, even after setting
detailedReviews 108: content: This CC+ cream and foundation has a lot of interesting ingredients including snail secretion filtrate, niacinamide, hyaluronic acid, biotin, lemon peel oil, bergamot fruit oil, orange peel oil, lime oil, and olive leaf extract. I like that it contains a broad spectrum SPF 50+ UVA/UVB sunscreen, but it's not water resistant, so won't stand up to sweating. After application, I noticed the smell of bergamot and citrus. Unfortunately, I didn't like how it looked on my skin. I have combination skin, with some areas that are more oily. I think that this CC+ cream and foundation made them stand out more, along with my fine lines. It did somewhat help with color correction though. Please note: I received this product in exchange for my review, but all opinions stated here are my own.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Made oily areas stand out, emphasized fine lines
detailedReviews 109: content: On 12/06/2024, I ordered two of the IT Cosmetics travel size CC+ creams. One is for home use and one is for travel. I have used this product for several years and it lasts a long time. However, for the second time recently, Macy's is shipping expired or soon to expire cosmetics. The expiration date is 04/2025 for this cream (see the image provided) which is unacceptable. When I have ordered this same product in the past from Macy's, it did not expire for twelve months. I would never have ordered two products if I had known the cream would expire so soon. I also recently ordered Estee Lauder concealer from Macy's. Per the batch code, there is a three year shelf life, and that three year marker ended in March of 2024!! I will no longer be ordering such products from Macy's as my money has just been wasted.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Shipped expired product, money wasted
detailedReviews 110: content: I have been a user of the CC Cream since Jamie introduced it. I was ALWAYS a medium. The company change and so did the color tones. I then became a light, which worked until this shipment. This is darker and olive in tone. I emailed IT cosmetics and I was told they did not change the color in the light but only in the darkertones. I insisted it was different and then was told to try "FAIR" I have never been told by makeup artist that I was a fair tone girl, ever! This company went down hill, I will no longer purchase IT CC cream. I went to ultra for a color match and they even said the colors all changed, darker, olive to much yellow. No nothing match me, I normally am a medium neutral. Shame on this company for their standard answers and not owning up to the change of color tones. All the hosts colors on their faces look too dark and orange. I did purchase the Fair/light which again was way too pink. Moving on to a brand I can not name that has a far superior line .
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 1
title: Color tones changed, no longer matches skin
detailedReviews 111: content: I have heard so many rave reviews about this product over the years and I was very excited to finally try it.
I can only review it from my own experience, and that one is not anywhere near as glowing and positive as I had hoped it would be.
Target unfortunately sent me the wrong shade (light, I ordered fair), which arrived torn open. Since I’m not always the very lightest shade in a range I decided to go for it and see how it looked- I’ve included a photo of the swatched CC Cream to show what “light” looks like vs my skin tone. I was initially convinced this wasn’t the correct shade in the box since I couldn’t find anything identifying the shade on the actual tube, but when I went into a store to exchange it I also swatched the two lightest shade testers and still it was way too dark and orange.
I wasn’t able to use it as a foundation/coverage product, so my impression that it seemed thick and cakey is only based on arm swatching. Overall this product is a hard pass for me.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 1
title: Wrong shade, thick and cakey, hard pass
detailedReviews 112: content: This has so many reviews and so many good ones I gave in and tried, but for me it just doesn’t do it. Maybe better for younger than me at 75 even with pretty decent skin. Seemed to cover pretty good, it’s very thin consistency, but I found that with just minor lightly wiping my nose once I’d look in mirror and it’d be off making my nose stick out! And this was at least an hour after I put it on. But since so many good reviews decided to try it a few more days but same results just didn’t seem to last the day very good. I’ve used doll 10 dollskin and their hydragel foundations for quite a few years and really like it so I’ll stick to that..it doesn’t have spf tho so that’s why I thought I’d try this. It was shipped just in a padded brown envelope and the box the foundation came in was crushed. Think they could do a better job with shipping. All other type of makeup I’ve gotten to try come in a small box. So back this goes. This is Probly a nice foundation for some, just not for me.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Didn't last, makeup came off easily
detailedReviews 113: content: I feel like some of these reviews are a lie. I wanted to love this I really did. I got this at ulta a few days ago to be an addition to my base sunscreen. It’s mineral base which is what I prefer. It has fragrance ingredients in this foundation and irritants. I have sensitive skin which is made more sensitive by using retinoids.
This foundation kept peeling even with no products. It clung to all my dry patches. It clung to any and all acne. It creased everywhere. I used powder to try to minimize the creasing at least under my eyes. It just caked and got patchy when adding even the tiniest bit of powder. I let the powder set in and it made my skin feel as if it was being pulled from how caked it felt. I put on less than a pump and a full pump of foundation and it didn’t matter.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 1
title: Peeling, clung to dry patches, creased everywhere
detailedReviews 114: content: I was excited to try 'it your skin but better cc+ cream'. It promises 'color correcting, Anti-aging hydrating serum and has a broad spectrum 50+. On application, it applies smoothly and has a nice light citrus scent. The shade looked good on application but after some time to set i realized the shade was too 'cool' for my skin tone (I was sent shade: 'Medium Cool"). It's so hard to tell via computer screen whether a shade will work well with your skintone. Despite this i found that if I add abit more of a bronze or warm shade underneath it helps even the tone so it doesn't look too ashy. Overall I like the consistency as a little goes a long way and can be thinned out if you don't desire full coverage. The ingredients are not the cleanest however, so if your looking for a natural foundation this is not it.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Shade too cool, not for natural foundation
detailedReviews 115: content: I received this cc+ cream in shade Tan Cool. It's a very orange shade! I do however like the formula of this product and a little goes a long way. There is a bit of shimmer in it which may or may not be your thing; it's slight but it's there. The feel is very lightweight but the coverage seems to be great! I will definitely be revisiting this product in the future but probably will need help with shade matching. Overall I would say it's a positive in my experience; no cakeyness, a thin veil on your skin, coverage looks great, blendable. Plus side it has sun protection and it doesn't feel like it! I received this product for free for my honest opinion.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Shade too orange, slight shimmer, blendable
detailedReviews 116: content: I used this for 7 years and in that time there were 2 noticeable changes to the formula. When I first started using this the palest shade was ~ actually ~ pale, the coverage was medium and it looked like skin! Then the shade range took a turn for the worse with all of them becoming orange-y and not enough options for complexions on either end of the spectrum. However, I would always find my way back to it because I loved the finish and it was one of the few products that agreed with my extremely sensitive, dry, acne prone skin. I was willing to make the shade work with a lighter concealer and despite finding the product would kind of go off.. before I would ever finish a tube (3-4 months) , unlike the first couple years of using this. I took a break from using this to try another foundation and in that time frame I also developed perioral dermatitis. When I came back to try this (after releasing a shade pale enough!) after minimizing my makeup routine and healing the dermatitis it triggered another outbreak/no longer works for my skin anymore! It is too bad because it worked for a long time and the claims are for extremely sensitive skin conditions like PD,etc (with some even saying this is one of the only foundations that work for it)! Happy to see the shade
The pros: goes over flakiness well, skin-like finish, can be good for sensitive skin ?, does not make my skin feel tight, moisturizing and plumping
The cons: shade range isn’t great- even for the new pale colours they are very yellow, transfers if you rub or touch your face/clothing, starts to break down (but doesn’t look too bad), the price honestly.. has gone up over $20 since I first started buying it :(
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Shade range not great, breaks down easily
detailedReviews 117: content:
marketplace:
source:
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starRating: 0
title: Formula changed, not for the better
detailedReviews 118: content: I hate to say that I have a love/hate relationship with this product. I’ve been using IT Cosmetics CC Cream for years - always loved how natural it looks on the skin and the coverage it provides. However, it seems that the formula has changed within the last year or so and I don’t think it’s for the better. Since my skin is on the dry side, this current formulation seems to cling to every imperfection and makes my face look cakey unless I apply a heavy moisturizer or mix it with the IT Cosmetics Illumination CC cream (old formula) before applying this and even then, it’s not always flawless finish (like it used to be). Along with the formulation change, the shade range seems to have also changed. The shade range has always been confusing but I’ve typically worn the Light shade for my light-medium warm/olive skin tone. The Light shade for this product is darker than the Light shade in the Illumination CC cream (old formula) but found that the Fair Warm shade in this product is better suited but still a little too light. The coverage is nice, the texture is still creamy, it is buildable, blends well, and I find a little goes a long way, but the finish is not quite right for my skin. If you’re oily or have normal skin this might be better for you but if you’re dry or have dry patches, you might want to test before buying. I do love the fact that this has sun protection and skincare all rolled into one but the shade range and formula change make it difficult to give this a 5 star rating. I think this product is great if it works for your skin type but a bit of a hassle if it doesn’t.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Formula and shade range seem to have changed
detailedReviews 119: content: . I purchased three bottles, and each one was expired. Unfortunately, I only noticed this after buying them, which led to multiple returns. After further inspection, I found that almost every single bottle of IT Cosmetics CC Cream I encountered—across multiple retailers—was either expired or nearly expired. This was true at six different stores, including Ulta, Sephora, and Macy’s. I have pictures to prove.
The situation was especially concerning at Sephora, where the manager was alarmed and immediately checked the remaining stock. Within minutes, two full baskets of expired products were removed from the shelves (I have video). While I appreciate their swift response, this situation raises serious quality control concerns.
I contacted IT Cosmetics via Instagram, and while they asked for the lot numbers, I feel the issue hasn’t been handled appropriately. I’m working with them to assist in quality control, but no one has helped me resolve my primary concern: receiving a neutral rich CC Cream that is not expired.
Given that this product contains SPF, it’s crucial that expiration dates are respected. Additionally, considering the $50 price point, it’s unacceptable to be sold expired or near-expired items. While I love the product itself, I will not use expired cosmetics.
Please, for the sake of quality and consumer safety, ensure all CC Creams are checked for freshness before they’re sold.
FYI. I live in Los Angeles
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 1
title: Received expired products, quality control concerns
detailedReviews 120: content: This CC+ Cream Full-Coverage Foundation with SPF 50+ surprised me in all the right ways—at first. The texture was silky smooth, and it felt amazing going on my skin. I expected it to feel heavy (it looks like it might be), but once applied, it was lightweight and comfortable. When I looked in the bathroom mirror however I had been deceived by the cool glow of my makeup mirror!
Unfortunately, the shade I received—Tan Cool—was way too dark for my skin tone. I tried to make it work, but blending it enough to look natural was a challenge I didn’t possess the skills needed to achieve. Instead of a flawless finish, I ended up with an orangish-brown glow that was better suited for a spray tan gone rogue. Because of that, I only wore it around the house. No way was I heading out with my face looking like it had been dipped in pumpkin spice.
That being said, the actual feel of this foundation is impressive. The coverage is full, the texture is creamy and smooth, and the added SPF 50+ is a major bonus. I can see how this would be a fantastic product in the right shade, and I’d absolutely love to try it again in something lighter—maybe Fair Light or Light Medium. I don’t get much sun, so a darker tone just won’t ever be a match for me.
All in all, I think this foundation has a ton of potential. The formula itself is lovely—it’s just the shade that missed the mark. If you can get a good color match, you’re in for a treat!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Shade too dark, formula has potential
detailedReviews 121: content: I had been dreaming of trying this CC cream for years. It’s so hyped, so loved, so talked-about and I finally got my hands on it! But honestly... I’m so relieved I only got a small sample and didn’t waste my money on the full-size version.
First of all, I couldn’t get the shade I originally wanted because of how insanely fast they sell out the competition is unreal. So I went with the lightest available shade, hoping it would work for my fair skin. I also grabbed a slightly darker concealer from the same line to mix and try to match my tone better.
Well... the lightest shade is very light, but in a strange way. It has a strong yellow undertone, and when I apply it alone, it makes me look ghostly and sick like I haven't seen the sun in 10 years and I have a fever. Mixing it with the darker concealer helps a bit, but it still pulls too yellow for my skin tone and just doesn’t look natural.
The formula itself is what really let me down. I usually apply CC creams with my fingers I like the natural finish it gives with most products but this one? Big mistake. It sinks right into my pores, making them look HUGE and exaggerated. Honestly, it looked awful. I felt so self-conscious wearing it.
I tried using the brush that came with the set, and that was slightly better... but still not great. The brush applies the product in streaks, and I had to spend extra time blending everything out to make it look half-decent.
On the skin, this CC cream just looks off. It claims to blur pores and smooth the skin, but for me it did the opposite it highlighted every pore, settled into my fine lines, and gave my face a weird texture.
And as for longevity? Forget it. After just a few hours, it starts fading, and by the end of the day it’s completely gone, like I never applied anything at all. No coverage, no SPF, no trace. Just... disappointment.
In the end, I’m honestly glad I didn’t splurge on the full-size product. This is probably one of the worst foundations I’ve ever used. It breaks my heart to say it because I wanted to love it but I just can’t recommend it.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 1
title: Shade too yellow, sinks into pores, fades
detailedReviews 122: content: I received this product in exchange for my honest review. There's a couple of things about my review that may raise a few eyebrows but what the heck. First of all I didn't have many options to choose from as far as the shade of this CC Cream and as you can probably tell from one of my photos it definitely wasn't anywhere close to my shade so with that being said I did not apply it all over my face. I have used this product in the past and I just didn't love it, especially at the $50 price point. I have combination skin with an oily T-zone and some drier patches on my cheeks and other areas and it left me looking like an oil slick. Not really dewy and definitely not a matte finish but more like a greasy finish on me. It also clung to my drier areas on my face and settled into the fine lines around my eyes. I'm guessing all of that could be contributed by the fact that it has an SPF 50+ sunscreen in the formula which I do appreciate but it just didn't work for me and my skin. I also like the fact that it contains niacinamide in it too. It did cover well and is buildable but when I think of a CC cream I tend to think of a lighter consistency but that could be attributed to the SPF in it. I do like IT Cosmetics and their products but this one in particular is just a "NO" for me.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Clung to dry areas, settled into lines
detailedReviews 123: content: [I received this product in exchange for my honest review] IT Cosmetics CC+ Cream Foundation with SPF 50+ is a full coverage foundation cream. I opted for the Fair Beige shade, which ended up being a little too light after we just spent a week in the Caribbean sun. It will be a better match once the tan fades to my usual, light, olive skintone. The consistency of the cream is thinner than expected, which I prefer. A little goes a long way, which is great that I could stretch the use of this mini 12 ml tube. The product is easy to apply and breathable, so it is not heavy on my skin. It is also hydrating with a nice finish. I like the non-oily, long-lasting coverage, which is effectively forgiving of blemishes. The cream is blendable and buildable, so I am able to apply the rest of my makeup and achieve natural, smooth looking skin. The SPF 50+ is excellent for UVA and UVB protection, which is important to me. It is also an added bonus that the formula is anti-aging to improve the appearance of wrinkles. I recommend the IT Cosmetics CC+ Cream Foundation with SPF 50+, but will likely go a shade darker next time.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Thinner consistency, shade too light, good protection
detailedReviews 124: content: I receiving this product in exchange for my honest review.
I had high hopes for this CC cream after hearing so much praise, but unfortunately, it didn't work for me. I wasn't able to get my preferred shade because it was sold out, so I chose the lightest available one and tried to adjust the tone by mixing it with a darker concealer from the same line. The lightest shade is extremely pale with a strong yellow undertone, which made me look unwell. Even mixed, the result still pulled too yellow.
The texture was another letdown. When applied with fingers, it settled into my pores and made them very noticeable. The brush that came in the set helped a little, but still left streaks and required a lot of blending. It also emphasized fine lines and didn't deliver on the pore-blurring claims.
The wear time was disappointing too - it started to fade after just a few hours and completely disappeared by the end of the day. I'm honestly glad I only got a sample size and didn't purchase the full version.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 1
title: Shade too pale, settled into pores, faded
detailedReviews 125: content: I have used this makeup for years. It's not perfect but it is moisturizing and I love how it has sunscreen and that has always been enough to protect me when I'm out in the sun, I've never had to worry about using any other forms of sunscreen on my face when I'm wearing this make up.
What I am upset about is my recent purchase. I purchased this product Mid to the end of December, and I noticed after I had gotten home that the expiration date was for that upcoming January. So of course that wasn't going to work so I needed to take it back and exchange it. Shouldn't have been that big of a deal. I had used a coupon that I received for being a member for 20% off of that make up when I bought it. When I took it back to exchange it I was told that I could not use the coupon again. Me having to return the product was not my fault yet I was penalized for it. I decided at that time to not get the make up again. I'm not sure how I feel about ordering anything from Ulta right now. While some may see this as a little petty, I don't really think that. I spend almost $50 every time I get that make up, which is very expensive and the one time I get a coupon and use it, It ends up not working out and I'm expected to pay full price for the product once again. So I just wasn't very happy with the whole situation and not sure how I'm going to proceed as far as foundation.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Received expired product, poor customer service
detailedReviews 126: content: I chose this product because it has SPF protection, and I've always been curious about the brand but never wanted to pay the price. I've purchased 3 cc with SPF 50 over the course of time (about year and a half), and I really tried to look past the negatives:
My eyes burn and cry 100% of the time, even after I remove it and shower. I thought was just because of aging, but I realized after trying 2 different SPF products, it's want me!
The coverage is blotchy, even with IT brush to apply, unless you have perfect smooth skin to begin with, I assumed. My skin was always flaky and uneven in texture dispite exfoliating and moisturizing. I again realized now after trying different SPF products, it's not just me!!
At the end of the day, if I accidentally touched my face my fingers would feel greasy. I thought maybe it was the silk in the IT bye bye pores powder (which I LOVE!) that I was feeling, but no! Tried other SPF products and used the bye bye pores powder to bake as usual. At the end of the day, my face felt soft and no weird greasy texture on my fingers.
I'm sad to say, cc with SPF isn't the answer for me.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Eyes burn, coverage blotchy, greasy texture
detailedReviews 127: content: I’ve been using IT Cosmetics CC+ Cream on and off for years. The expanded shade range is a bit overwhelming; I miss the simpler categories. At nearly 40, I still find it challenging to determine my undertones. I tried “Fair Warm,” which seems lighter than I’m accustomed to, though the coverage is excellent, effectively concealing large pores and scarring.
However, the newer formula feels cakier than previous versions. Using less product improves its appearance on the skin, but that compromises coverage. I apply it with my fingers, and while it dries quickly and doesn’t require blotting on my combination oily skin, it can cling to dry patches.
The SPF 50+ remains a significant advantage, offering sun protection. Overall, it’s a solid product, but the changes in formulation and shade categorization make it more challenging to use than before.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Newer formula feels cakier, clings to dry patches
detailedReviews 128: content: I received this product from Influenster in exchange for my honest review.
I could not agree more more that this product is "your skin but better" I love the dewy effect this has on my skin while still being full coverage. This does not feel as heavy as other full coverage products and it feels like it moves with my skin rather than creasing and highlighting fine lines. I love that this has SPF 50 and still manages to feel light and be blendable. Also the scent of this product is incredible, it's citrusy and herbal similar to freshly mixed henna and I do not mind having this fragrance on me. Also something interesting I noticed with this CC cream is that it seems to become less orange when it oxidizes? I've never had a product do that but I can't complain. Overall I'd recommend this product if you want something that moved with your skin, provides coverage, and contains SPF.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Oxidizes less orange, sinks into pores
detailedReviews 129: content: Disclaimer; I was offered this product in exchange for my honest opinion. This CC cream was... fine. It is unscented and smells like any basic foundation but the odor is slightly strong. The texture is thick but applies lightly with decent coverage, however the final appearance is very flat and unappealing. I like that this product offers sun protection, but the amount you'd need to achieve meaningful SPF would be so high that the finish on the skin would be far too cakey. I think the color is fine, but for being the lightest neutral shade (and I am not the palest as skin tones go) it still pulled very yellow and dark against my skin. I believe if this formula was offered in a wider range of undertones and depths and had a more buildable and dynamic coverage, I'd find it exceptional. But as it stands right now, it's just okay.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Fine, but pulled too yellow and dark
detailedReviews 130: content: I used to like this for all seasons except the summer when I'd prefer the now discontinued CC oil-free matte spf 40. I was about to buy this CC cream, but just found out it now contains chemical sunscreen! The reason why I started using this was because of the physical sunscreen which is not easy to find in a makeup or cc cream. Now I have to try the new arrival matte cc cream which I don't know how it would differ from the discontinued one. However, I'm very afraid of matching the color online since I saw at Sephora it looks darker than usual. To return is very difficult with this company. The customer service sometimes never respond to your email or took a weeks to reply. Then the return period would be over. I used to want to return a concealer, but gave up. Years ago they also changed the formula on CC powder and got rid of the spf. Why change, I don't understand. Therefore, now I don't shop here so often any more.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Changed to chemical sunscreen, poor customer service
detailedReviews 131: content: I have been a QVC customer for a very long time and I am definitely starting to notice a decline in product, quality control is non existent now and serious decline in customer service. I always buy my IT Cosmetics CC Cream from QVC. My current tube purchased last year was set to expire in June 2024 so I went online and placed a new order for this set. Upon arrival, i immediately checked the expiration date because i had seen other reviews mentioning same problem. I received this product a few weeks ago from date of this review. The expiration date was t hff e same as my old tube and was shipped by QVC in the same month of expiration JUNE 2024. Customer Service was contacted and situation explained. I was advised my shade was SOLD OUT and that I would need to return item for refund. I was happy to oblige the request but 2 different customer service reps advised me they could not guarantee I would not be charged for return fee and shipping. My response was that QVC shipped an expired product to me that should have never shipped and that it was their company error not mine. This is not the kind of customer service that will sustain a business in order to cut corners. My question is this --- if you will notice QVC is FREQUENTLY SOLD OUT of this product in all the different variations/ coverage varieties. That being the case, one would think the product be RESTOCKED was not old . Therefore, I question if QVC is purchasing mass product at a price cut due to product being older and marketing it to the QVC customer??? I was so displeased with CUSTOMER SERVICE and QVC in general, I placed a call direct to the company ( IT Cosmetics now owned by LOREAL CORP). At the beginning of call, I advised the representative that I expected absolutely nothing in regards to resolution of my issue and the call was simply to make them aware of what QVC was doing in regards to marketing/selling their product. I told the rep that the most concerning part of all was that most customers are purchasing this product under the confidence that QVC is overseeing quality control of shipments and never even think to check their expiration dates. For me and I am sure many other customers are purchasing this product because of the added benefit of SPF coverage. If they are not checking their expiration date, they are actually wearing expired spf protection!! As rampant as skin cancer is now, shame on QVC for shipping expired product in the Hope's most will not check the dates. I urge anyone who also encounters this issue to contact the company also and nake them aware of what QVC is doing. Again, if this product is always out of stock, I have to question why the restocks do not have an ample time lapse before expiration especially since this sells so quickly. Just something to ponder as the consumer.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 1
title: Received expired product, quality control concerns
detailedReviews 132: content: [I received this product in exchange for my honest review] I received this IT cosmetics mini CC + Cream full coverage foundation for free from IT cosmetics and Influenster in exchange for my honest review. I like the sleek packaging, It's giving futuristic. I like the size of the product. It's super small and easy to carry in my small bags. The packaging is small but had a good amount of product considering. I like that it's a hydrating serum. It's Color correcting full coverage Cream and SPF 50+ physical sunscreen. I got the perfect shade for my skin, and I chose Medium Cool. It felt really good on my skin, very smooth and like a moisturizer. I like that It goes on smoothly and blends really well. Overall, it's a perfect foundation for a natural look, and i like that it stays on all day. The best part is that It's anti aging and helps prevent sunburns.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Perfect shade, smooth, like a moisturizer
detailedReviews 133: content: I received a complimentary gift of IT Cosmetics CC+ Cream Full-Coverage Foundation with SPF 50+ in exchange for my honest opinion. I was extremely excited to try out this product because I am such a big fan of IT Cosmetics, but unfortunately this foundation falls short of being great. This full coverage foundation is so thick and opaque and no matter how much I tried to blend it, it just looked so caked on my skin. The makeup is so thick that I had to wash my face three times to remove all traces of makeup from my skin. As much as I appreciate the SPF 50 coverage, I also wonder if the sunscreen ingredients were the cause of the slightly off shade. I try mixing this foundation with a lighter coverage foundation and I tried applying it like a concealer, but no matter what I did, this foundation looked so unnatural. I wouldn’t purchase this product in the future, but I would consider trying a lighter coverage foundation from IT Cosmetics.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Too thick and opaque, looked caked on
detailedReviews 134: content: I received a complimentary gift of IT Cosmetics CC+ Cream Full-Coverage Foundation with SPF 50+ in exchange for my honest opinion. I was extremely excited to try out this product because I am such a big fan of IT Cosmetics, but unfortunately this foundation falls short of being great. This full coverage foundation is so thick and opaque and no matter how much I tried to blend it, it just looked so caked on my skin. The makeup is so thick that I had to wash my face three times to remove all traces of makeup from my skin. As much as I appreciate the SPF 50 coverage, I also wonder if the sunscreen ingredients were the cause of the slightly off shade. I try mixing this foundation with a lighter coverage foundation and I tried applying it like a concealer, but no matter what I did, this foundation looked so unnatural. I wouldn't purchase this product in the future, but I would consider trying a lighter coverage foundation from IT Cosmetics.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Too thick and opaque, looked caked on
detailedReviews 135: content: The IT Cosmetics CC+ cream with SPF 50+ was not what I expected. The color is very rich and went on smoothly, however it dries fast, so you have to apply quickly to ensure you get equal application and no blotches. A little went a long way and provided good coverage. I could still see a few of my dark spots but it did make them lighter. I love that this foundation contains SPF and hyaluronic acid. These added benefits reduced 2 steps in my makeup routine. I was surprised at how matte it was, so if you have dry skin it may not be a good fit. Overall, I think it is a good foundation for the oily or combination skin and I would definitely recommend and buy again. The current color I received is a little too dark for me but will work in the summer so I need to go buy it in my current shade. I received this product free in exchange for my honest review.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Good coverage, matte finish, for oily/combo skin
detailedReviews 136: content: [I received this product in exchange for my honest review] I received this product, complementary from influencer and exchange for my honest opinion and review for testing purposes. I tried a different formula itt foundation and wasn't impressed it just didn't work for me. So I ended up writing the brand off. I know this is the most popular formula. But I just wasn't interested. When influencer sent this to me I thought I already know what I was getting. I was so wrong. This formula looks amazing. It's so easy to apply it blends so easily. The only problem is if you don't set it, it can rub right off. But it has such a natural finish. It really is like your skin but better. I also love that it has skin care benefits as well as SPF 50. I have been out in my garden every day, and I feel comfortable knowing that I have this on. I'm not always the best at applying spf. This formula makes it just one less thing I have to worry about. The only thing that I'm a little disappointed is the size. I would have loved to receive a full size. When I first claimed the product, it said a full-size. And then a couple days later it set a sample size. Don't know if I would've claimed it, but I'm glad I did. Definitely see myself purchasing more of this.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Amazing formula, easy to apply, natural finish
detailedReviews 137: content: Overall, this is a good product in its niche. I like the packaging; the dispenser releases enough cream to cover the entire face. It smells nice, fresh citrus, but not overwhelming. The texture is smooth; you can feel the oil, and there is a lot of pigment. This product is long-lasting, so I recommend using a two-phase makeup remover. The foundation is suitable for dry and aging skin. This is not something I use regularly for my combination skin and large pores. However, I recommend this foundation for dry, delicate skin without large pores. In addition, the product contains sunscreen, which makes it even more effective. Overall, I am happy with the quality, but I will give it to a friend because it does not suit me well.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Nice smell, smooth texture, good for dry skin
detailedReviews 138: content: This product delivers exactly as it says. It is VERY full coverage, like I used two pumps, and it covered my whole face and neck. Every single blemish or freckle disappeared. I will say, though, it did sink into my fine lines a little, but I wasn't using a Primer. I think if I get a Primer, it will be much smoother. Now, please know that it stays on ALL DAY. This is a good thing. However, I didn't know I needed to double cleanse when wearing this. I normally wash my face in the shower at might, and I did that like I normally do, but when I got out, I noticed I definitely still had makeup that was in my pores. So I had to double cleanse with an oil cleanse, then my regular foam cleanser. Overall, I think this product is totally worth the money, particularly if you like full coverage.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Very full coverage, stays on all day
detailedReviews 139: content: I love this foundation! Like so many others here I tried waaay too many---this is the only one that never disappointed. It does "crease" a bit on, ahem, older skin, but I use spot mercier setting powder before going out the door. It feels great, not heavy, but covers really well. I use medium though I've tried 1 shade lighter & darker. I was a bare minerals girl for years but left when they left the loose powder thing---I discovered It's spf50 & coverage & never went back. So, the main reason I use is SPF, feel, & coverage. Brush helps blend. My only complaint is the expiration, & apparently no clear guidance. Even if kept in a cool, dark vault (lol, the cosmetics closet) is all my cc cream no good for sun protection anymore??? & if it expires, why o why QVC, don't you warn ne that i only have a few months to use it up? Is that why the price is so good?
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Covers well, feels great, SPF is main reason
detailedReviews 140: content: A little goes a long way! One pump is all you need for your entire face. Love the sun protection factor. I used this as a contour, and it was the perfect bronzy shade. Even though it's marked "cool," it had the warm brown hue I was looking for.
This foundation mattefies, has excellent sun protection, and no scent (which I appreciated). Blends in easily with my blender sponge. Smoothed out my pores, and even though it is full coverage, it feels VERY light on the skin. I did set it with a setting powder, but what I love about it is you really don't need to use anything on top of it.
I love a good multi-tasking product, and I can see myself replacing a serum and just using this on makeup days.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Matte finish, excellent sun protection, lightweight
detailedReviews 141: content: I received this it Brand color correcting coverage cream with SPF 50+ and anti aging serum for FREE from Influenster in exchange for my honest review
The color i received is Tan cool which is quite dark! i want to use it though so i only used a dab with a small dab of neutral
primer and rubbed it all around. It blends perfect and smooth and my skin feels like it has a smooth coating on it. The cream definitely has given me a more full coverage than when i just use my highlight liquid.
It was a bit challenging to wash off my hands but it is definitely worth it.
The bottle has a nice little pump top that makes it easy to just get a dab or however much you want.
i will definitely have to buy this in the better color for my face so i can use it alone. I don't smelll
any fragrance with it .
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Blends perfect and smooth, full coverage
detailedReviews 142: content: IT Cosmetics CC+ Cream Full Coverage Foundation with SPF 50+ is a lovely cream foundation. It smooths on evenly and creates a full coverage look without feeling heavy. It does retain a bit of a wet and creamy look, even after drying. It might be a better option for someone a little bit younger. It did cover all my redness and imperfections. Sadly, I think I chose the incorrect shade for me, Light Cool. It seems a bit darker than I would like and too orange. I probably should have chosen Fair instead. My issue, not the product's. The foundation was removed easily with a cleansing cloth and a double cleanse process afterwards. I love that the product has SPF coverage without feeling like I'm wearing sunscreen.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Smooths evenly, full coverage, no heavy feel
detailedReviews 143: content: The colors and undertones are inconsistent. I originally purchased light and it was super dark! Like I'd been on vacation to the south of France. The coverage is pretty good, I exfoliate, moisturize, prime and use it brushes and sometimes it streaks or settles weird. Some days it looks great at the end of the day and others I look greasy within hours. Even though the color looks good upon application within a few hours I start morphing into the shade of the republican presidential nominee and that is certainly NOT the look I desire. After reading the non incentivized not 5 star reviews it appears It has been bought by another umbrella company and has changed the formula and not for the better. So unfortunately I didn't get the It experience of yesterday.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Colors and undertones inconsistent, formula changed
detailedReviews 144: content: I received this product for free in exchange for my honest review. I love how natural this looks on my skin! It doesn't get cakey or sit in wrinkles/creases. It's super lightweight and blends so flawlessly. I also appreciate the long lasting wear, and how well it holds up against California weather. A little goes a long way with this. I only have to use a tiny amount to get a good spread. I was worried about picking the wrong shade, as I'm not very good with those things, but the model photos helped so much, and the shade I chose ended up matching me perfectly! This is one CC cream I would definitely recommend to my friends!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Natural look, blends flawlessly, long-lasting wear
detailedReviews 145: content: Thank you, IT Cosmetics, for permitting me to sample the IT Cosmetics CC+ Color Correcting Full Coverage Cream and Anti-Aging Hydrating Serum with Broad Spectrum SPF UVA/UVB Physical Sunscreen in trade for my honest review. I love that IT Cosmetics partners with plastic surgeons and dermatologists as they develop their products. It makes me feel better about the formulas used on my skin and body. I selected the "Light Cool" shade, which worked perfectly on my fine porcelain skin. This foundation was easy to apply. It provided fast, full coverage. I love that it features such a high SPF for the protection of my face. I recommend this product. I will probably purchase it again.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Perfect shade, easy to apply, high SPF
detailedReviews 146: content: I love the coverage I think it could fully cover everything but I am a more light to medium coverage than full. Love that this has spf 50+sun protection always great to have. The texture is light but the shade is thick if that make sense. Easy to apply. I used blending brush but didn't like the finish so end up pathing with my fingers and ended up with more smooth texture. The reason I gave this product 3 star is because it's not transfer proof it's really embarrassing the product transfer to anything that touches my face even the lightest thing even more my hands and collar or lining of my shirt. So yea, this product could have been perfect. I hope they improve it and make it transfer proof like other brands.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Good coverage, but not transfer proof
detailedReviews 147: content: Not for sensitive skin types! I'd recently ran out of my everyday CC cream by 'Juice Beauty' - the ONLY CC cream I've ever repurchased, and had a small tube of this - a product I've heard lots about, and decided now's as good as any time to give it a try.
The pros: it has a higher SPF...50 as opposed to JB's 30, it's not anywhere near as 'dewy', and likewise has an ingredients list that reads like an encyclopedia of botanicals!
The cons: it's costlier per ml. And more importantly something in that mix, I'm guessing the citrus oils; gave me a rash on my nose and forehead after less than a week of applying every morning, and I ended up giving this away. It could also have been the silicones or possibly the Eucalyptus oil...who knows?
Disappointed to say the least, as the coverage was PERFECT for me - medium, not too dewy and didn't emphasize any of my fine lines or general rough texture (on those days I've been too lazy to exfoliate) which I was fearing it might do from reading some of the other reviews. For a short while I felt like I'd found an even better version of my beloved JB CC cream, and was happy to overlook the price difference, but unfortunately it wasn't meant to be. If you're sensitive to essential oils or silicones, then definitely try before you buy!
~ My Sephora Top 7 must-have list ~
(My top 7 must-have beauty products of all time, focusing mainly on my purchases at Sephora)
1. Hair Loss Treatment: ‘Divine Herbal’ - Hair Oil
2. Shampoo: 'Sephora Collection' - Deep Cleaning Shampoo
3. Face Mask: ‘Peter Thomas Roth’ – Pumpkin Enzyme Mask
4. Pigmentation + Anti-Aging Serum: ‘Divine Herbal’ - Facial Treatment Serum
5. Face Scrub: ‘Sisley' - Botanical Gentle Buffing Cream
6. Lip Balm: ‘Nuxe’ – Reve De Miel Lip Balm
7. Lip Liner: ‘Sephora Collection' - Rouge Gel Lip Liner
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Good coverage, not dewy, but sensitive skin issue
detailedReviews 148: content: I received this product for free in exchange for my honest review. I love how natural this looks on my skin! It doesn't get cakey or sit in wrinkles/creases. It's super lightweight and blends so flawlessly. I also appreciate the long lasting wear, and how well it holds up against California weather. A little goes a long way with this. I only have to use a tiny amount to get a good spread. I was worried about picking the wrong shade, as I'm not very good with those things, but the model photos helped so much, and the shade I chose ended up matching me perfectly! This is one CC+ I would definitely recommend to my friends!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Natural look, blends flawlessly, long-lasting wear
detailedReviews 149: content: Alright, I can't believe I'm actually posting a picture of my face on here, but I'm pretty sure this is the makeup equivalent of "bros code", so, all for you, ladies!
This product has great coverage, but warning: it's not for dry skin. If you're dry like me, you'll need primer, moisturizer, and some serious prep. If you want a quick sunscreen with coverage, this isn't it.
From a distance, it looks nice. I'm Latina, and the shade matched well. But up close? Dry patches everywhere, even after layering vitamin C and two rounds of CeraVe moisturizer. It just doesn't vibe with super dry skin even though you put on some moisturizer.
Probably great for combo or oily skin, but if you're team dry like me, be ready to put in some work.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Great coverage, but needs serious skin prep
detailedReviews 150: content: Absolutely fabulous. I bought this first in Chicago two years ago in Feb 2023, never heard of the brand, brought home two tubes after trying it out in the shop with the help of a consultant. I have very pale skin in the winter and then freckles in the summer, so now I have two different shades of Fair. I had another consultation in Dublin who recommended the slightly warmer version of Fair for the summer. Having SPF50 is just great, even for a day like today in England. I had no idea Boots sold this brand until I visited a big Boots in London. What a find. But like any product, you should get help in choosing both a colour and the texture. It's no good moaning on here from just buying on line. You're likely to buy the wrong one.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Fabulous, get help choosing shade and texture
detailedReviews 151: content: She really lives up to her name! As you can see in the pictures, I’ve used up almost the whole tube. I’ve been using this product since sophomore year of high school (6 years ago) and even after trying so many different foundations and cc creams, this one is by far the best. It never looks caked and genuinely looks like your real skin. It gives the perfect amount of coverage and leaves you with glowy skin. When I got my senior pictures done, I specifically remember my photographer asking what base I used and when I told her it was It cosmetics, she said she could tell. She went on to further state that she actually recommends it because it appears best in photos and I have to agree! Totally worth the money and will last you forever, I usually use one pump for my whole face, and the whole tube lasts me about 6 months!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Lives up to name, looks like real skin
detailedReviews 152: content: I love an "All in one Product!"
The IT Cosmetics CC + Cream is The "IT" CC Cream. It instantly concealed and evened out my skin tone. IT is has a lightweight airy texture that feels hydrating. IT gives you a beautiful full coverage finish which you could build up to your liking. IT has SPF 50 for the ultimate sun protection and no weird white cast. And IT has Anti-Aging ingredients like Hyaluronic Acid, Niacinamide, and Vitamin E. Which plumps the face, minimizing the look of fine lines and wrinkles, soothes and nourishes the skin, and gives you that flawless radiant skin look. I have been using IT Cosmetics for a very long time and they never disappoint and I will always buy their products over and over again.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: All-in-one product, flawless radiant skin
detailedReviews 153: content: I was gifted this It Cosmetics CC Cream in the shade Light Medium Warm by Influenster in exchange for my honest review.
To preface this review, I actually bought this cc cream product years ago with my own money, and I did not like it back then. Back then, it oxidized like crazy on me (which I learned reviewing photos at a special event, no less). So imagine my surprise when I tried this again, and I actually enjoyed it lol.
First, to address the oxidation I mentioned, I think it still oxidized, but not as much as I remember. Back then, the shades were also limited, so I think the shade I received is just closer to my skintone this time around. At first I made sure to blend down my neck, but eventually I realized it's not really necessary, though I'd still do it if I'm going for a full coverage look, just in case.
Second, the finish of this CC cream is incredibly beautiful. It gives a strong medium coverage to the face, leaving it with a dewy finish. I have normal to combo skin, and if I wanted to skip powder, I could. However, I like how this wears best with some powder over the t-zone. This layers beautifully underneath cream cheek products (or over, if underpainting), and sits nicely under powder with powder cheek product on top as well.
My favorite way to apply this is with a foundation flat top brush. I first apply a small amount to the back of my hand, spread it out a bit with my finger, and then work the product into my foundation brush, and then tap the brush over my face. For me, this gives the most natural, most beautifully radiant, everyday finish with light to medium coverage.
Overall, I love this product. I'm not sure if it's a better shade match or if I'm better at applying makeup now, but this was so pleasant to review and I would absolutely purchase this with my own money when it's all done.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Enjoyed it, better shade match now
detailedReviews 154: content: This Is one of my favorite medium buildable foundations ever, with all of the skincare ingredients in it, spf 50, great coverage, so lightweight, amazing on any skin type even dry/combo..AND It LASTS Hours/all day in hot weather,without setting spray or setting powder; I've tried it! This is a step above your nornal "bb," "cc," "tinted moisturizer," coverage, and eay longer wear time. If you use it with a setting powder or spray, it's going to be locked in for around 8 hours plus,at least, and I love it. Packaging comes in a plastic tube and pump that helps prevent messes or any spills and precise distribution of product onto brush or beauty blender. Great everyday foundation that's so worth it. Smells fresh wirh honeysuckle licorice etc as natural ingredients, however not overpowering or bad in any way. Good for any skin types and various shade ranges. Will admit,not the widest shade range. However, it has a decent spectrum to make it easy for all to choose a shade without it being too complex or overwhelming. As a pro makeup artist, I'm obsessed with this one,cc,medium buildable coverage that's so lightweight on the face (loke a bb cream)with a very natural finish that feels so good on. Then I am also in love with the sister product; the full coverage it cosmetics bye bye foundation; amazing formulation; not cakey clumpy dry...love and highly recommend, looks amazing on my dry/combo skin type,never looks dull or dry like other high end prestige brand names like too faced born this way. The foundation lasts,has the best skincare in it, as you wear it, and looks so fresh and almost lit from within radiant ,and has hydro flex technology to bend as your skin moves, which Is so cool to Me . Both are such amazing foundations and so innovative. Makeup with a purpose that is super easy to use, a very easy pump, two drops covers the entire face, so whethwe you're a makeup artist like me, or makeup minimalist, this product is created even packaging wise for complete ease of use. Highly recommend to others. Also you can try mini sizes at ulta beauty before purchasing a whole tube !Great everyday foundation
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Favorite medium buildable foundation, lasts all day
detailedReviews 155: content: I was gifted this It Cosmetics CC Cream in the shade Light Medium Warm in exchange for my honest review.
To preface this review, I actually bought this cc cream product years ago with my own money, and I did not like it back then. Back then, it oxidized like crazy on me. So imagine my surprise when I tried this again, and I actually enjoyed it lol.
First, to address the oxidation I mentioned, I think it still does, but not as much as I remember. At first I made sure to blend down my neck, but eventually I realized it's not really necessary, though I'd still do it if I'm going for a full coverage look, just in case.
Second, the finish of this CC cream is incredibly beautiful. It gives a strong medium coverage leaving the face with a dewy finish. This layers beautifully underneath cream products, and just as fine with powder powder products.
My favorite way to apply this is with a foundation flat top brush. I first apply a small amount to the back of my hand, spread it out a bit with my finger, and then work the product into my foundation brush, and then tap the brush over my face. For me, this gives the most natural, most beautifully radiant, everyday finish with light to medium coverage.
Overall, I love this product. I'm not sure if it's a better shade match or if I'm better at applying makeup now, but this was so pleasant to review and I would absolutely purchase this with my own money when it's all done.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Enjoyed it, better shade match now
detailedReviews 156: content: [I received this product in exchange for my honest review] I’ve been using the mini size of the IT Cosmetics CC+ Cream, and I’m honestly impressed with how much it packs into such a small tube. The coverage is solid, definitely full, but it doesn’t feel heavy or mask-like. It evens out my skin tone beautifully and covers redness and spots with very little product.
One of my favorite things about it is the SPF 50+ protection. It’s so nice to have that high level of sun protection built right into my foundation, especially for days when I’m in a rush or don’t want to layer a separate sunscreen.
The scent is actually amazing, it has this light lemony smell that’s fresh and clean without being overpowering or lingering too long. It makes applying it feel a little more like skincare.
As for the texture, it’s creamy and smooth, blends in really easily, and leaves a natural, slightly dewy finish. It doesn’t cling to dry patches and plays well with both fingers and a brush.
The mini packaging is perfect for travel or tossing in your makeup bag. It’s compact but still gives you plenty of uses, and the squeeze tube makes it easy to control how much you’re using.
Overall, this little tube does it all, coverage, skincare, and sun protection, and it smells great doing it. Total win!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Impressive coverage, SPF 50+, smells amazing
detailedReviews 157: content: I received the IT Cosmetics CC+ Cream Full Coverage Foundation w/ SPF 50 in the shade
Tan Cool in exchange for my honest review. Although I'm familiar with the brand, I have never tried it; therefore, I was very excited for the opportunity to try this CC foundation by implementing it into my daily makeup routine. I was shocked by how much I love this foundation. For me, this CC foundation leaned toward a natural finish with light to medium coverage, though it's buildable without looking caked. Blending was extremely impressive as it melted into the skin beautifully. Even better, it felt lighter on the skin more than I expected. My skin looks extra hydrated and radiant on the days I decide to wear it. Though, I mostly prefer a matte look for my daily makeup. I'm looking forward to seeing how it holds up during a peak Southern Summer. Thankfully, this CC foundation has 50+ SPF to keep my skin safe from harmful rays. Because it also targets color correction, I can avoid having to layer multiple products to achieve a desired base. Most days I didn't even need to use a concealer. My favorite part about this CC foundation is the anti-aging ingredients, such as Niacinamide, Hyaluronic Acid, and Vitamin E, which also contributes to my skin appearing healthy. I'm very glad IT Cosmetics has expanded the shade range even more. Everyone should have the chance to try this CC foundation!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Natural finish, light to medium coverage
detailedReviews 158: content: I received this product for free in return for my honest review and I really fell in love with it! It's a great daily go-to for coverage and protection, especially when you want to look put together without doing the most. Perfect for my busy mom/business owner life!
The IT Cosmetics CC+ Cream Full Coverage Foundation with SPF 50+ has definitely earned a spot in my routine, and here's why:
It is super creamy and blends like a dream. I love that it gives me that your-skin-but-better look without feeling heavy or cakey (It matches the complexion on my face perfectly, my hands are much lighter) It's a full-coverage formula, but somehow it still feels breathable, which is a win for me since I've never liked looking overly done-up.
The coverage is sooo impressive-it hides my dark spots and unevenness like a pro, giving me a smooth, radiant finish. I'm all about a natural glow, and this gives me exactly that. But the best part? It looks like skin! Even after hours of wear, it doesn't separate or look greasy.
The SPF 50+ is such a plus! As someone who's all about taking care of my skin, having that extra protection built-in makes me feel good about wearing it during the day. Of course, I still apply sunscreen underneath, but I love that this adds an extra layer of defense.
What I Love:
✔️ Blends easily and feels lightweight
✔️ Natural, radiant finish that covers dark spots beautifully
✔️ SPF 50+ for added sun protection
✔️ Doesn't irritate my skin, makes me sneeze or cause breakout
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Blends easily, natural radiant finish, SPF 50+
detailedReviews 159: content: I’ve been using the IT Cosmetics CC Cream (the original one with SPF 50+) for a few years now, and it’s one of those products I keep coming back to no matter what else I try. It gives solid medium-to-full coverage without feeling heavy or cakey, which is a huge win for me. I love that it has skincare benefits built in—like the hyaluronic acid and peptides—so it kind of feels like I’m doing something good for my skin while wearing it. Also, the SPF 50 is a major plus. I still wear sunscreen underneath, but it’s nice knowing there’s that extra layer.
That said, it can get a little dewy, especially if you have oily or combo skin. I usually set it with powder around my T-zone to avoid looking shiny by midday. For dry skin folks though, it’s probably a dream.
Now the concealer—IT Cosmetics Bye Bye Under Eye—is intense. A tiny bit goes a long way, and I mean tiny. It’s super thick, so it takes a little work to blend out, but once it’s on, it doesn’t budge. Great for dark circles or covering up spots, but if you’re looking for something more lightweight or natural-looking, this might not be it.
Overall, the CC Cream is definitely a holy grail for me. The concealer is more of a “use when needed” kind of thing, but both are solid products, especially if you want your makeup to double as skincare.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Holy grail CC cream, good coverage
detailedReviews 160: content: [I received this product in exchange for my honest review] ITS Cosmetics Mini CC+ Cream with SPF 50+ so far I've tried multiple products of ITS Cosmetics foundation lines and I have yet to be disappointed. I will say that not one is alike! They do market a different type of finish depending on the look you are trying to achieve. The one I received recently is a natural finish. I was so impressed with it. Compared to the Natural matte finish line, this one gives off fresh skin. Ive applied this foundation with a Sponge and was not impressed with this type of application. I felt like the sponge just absorbed the product and left my skin patchy. The next time I tried the foundation again I used a brush and it made all the difference! It applied way better with a foundation brush and all though it is full coverage its the perfect foundation overall to give that fresh skin makeup no makeup look! A little bit of this foundation and a layer of pressed powder gives anyone a clean makeup look. I'm in my early 30's and with my skin maturing this product line has been one of my favorites I've discovered. I Also love that this line targets SPF in majority of their products! SPF is so crucial in skincare and with makeup lines coming out and adding them into their products its always a plus! I will say to continue to still use your regular SPF on top of products that have it in them, your skin will thank you!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Natural finish, great for makeup no makeup look
detailedReviews 161: content: I was so excited to receive this IT Cosmetics CC+ Cream in their New shade, Light Cool, from Influenster and IT Cosmetics in exchange for my honest opinion. I've always wanted to try this CC Cream and I absolutely LOVE it! One of the things I've noticed about IT Cosmetics is their shade range tends to be darker and on the orangey side...at least when I tried their original "light" shade back in the day, I couldn't believe how off it was from a typical brands "light", but this New light cool shade fixed that for me! Although I'm not usually cool toned, it brings down the brands typical very warm leaning shades, which was exactly what I was hoping for! This shade matched my typical "light Neutral" skin to a TEE!!! I was having a hard time figuring out the before and after pictures for this post, actually! (The first one of me from a little distance was the before) The texture of this formula is smooth, rich, and creamy. I used my fingers to apply and a sponge to smooth it out a little afterwards to apply, they recommend a flat foundation brush, but makeup has no rules, right? It's a buildable full coverage (picture over my tattoo was one layer),but what I love about this foundation is that it's a full coverage foundation, anti-aging face serum, and an SPF 50 ALL in one!!! I LOVE multitasking make-up, who doesn't!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Loved it, new light cool shade fixed issue
detailedReviews 162: content: I received this CC cream in the shade 'Deep Honey', and it's pretty much the perfect shade for my summer color! I had never tried a CC cream before this one from It Cosmetics, but I think I'll start adding them to my makeup collection now. The box says, "It's Your Only Step". If you're going for an everyday simple look without blush, lashes, and the whole nine, I'd have to agree! I wore this to work, and I had multiple coworkers and students comment that my skin was glowing and looked so healthy! I don't wear makeup often, so that definitely gave me some reassurance that not only did I pick the right shade, but that the cream does what it says it does! It is full coverage, hydrating, and it made my skin appear more even-colored and smoother. My pores have never been a problem and I'm in my early 30s so aging is not a big deal for me yet, but the thing I appreciate about this cream most is that it is SPF 50! I applied the cream using IT Cosmetics 'Heavenly Luxe Complextion Perfection' brush using the 'All Over' side, and I loved the way it blended into my skin! The bottle is small, but since a little goes a long way, I can see it lasting me at least 6 months since I'm not an everyday makeup wearer. I think I'll purchase another bottle in my winter shade! I received this product for free in exchange for my honest review!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Perfect shade, glowing skin, SPF 50+
detailedReviews 163: content: I received this product for free from Influenster and IT Cosmetics in exchange for my honest review and opinion.
Unfortunately, for this review, I was sent the wrong foundation shade (this is Light Neutral, I needed Fair Neutral), BUT luckily, I am not new to this product, and have actually used it before with glowing results!
As someone who is a skincare-sun-avoiding fanatic, I'm ALWAYS looking for products that have a "dual purpose" if it goes on my face; so you can imagine my excitement when IT Cosmetics came out with a "color correcting full coverage cream" that ALSO has anti-aging serum, AND a broad spectrum SPF 50 sunscreen - amazed!
As with any foundation-like product, how you prep your skin before application is going to be VIP for the perfect base; as long as you're utilizing like-products, with like-products and set it correctly, you won't have any piling, smearing, cakeyness, or patchy finishes.
My usage of this CC+ Cream prior was awesome; though it's marketed as a CC cream, "it's giving" beautiful, but natural, full coverage! Highly recommend.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Great full coverage, natural finish
detailedReviews 164: content: I was sent this product to try, free of charge, in exchange for my honest review. I've tried It foundations in the past and while the coverage is always amazing, the shades don't always work for me. Well for the first time the stars aligned I got the perfect shade match in a perfect foundation!
I live in the Sun City! SPF is a must here! But sometimes, due to my skin tone, SPF leaves a white cast on me. Well, no white cast here. Just perfect coverage in the perfect shade with built in sun protection, at least for a couple of hours.
What I love about this foundation is that it's on all day. It's not all over my clothing or just god by the evening. It is there until I wash it off. No one wants to leave the house in makeup and come home barefaced. Foundations need staying power.
Overall, I highly recommend the IT Cosmetics CC Cream Full Coverage Foundation with SPF 50 to anyone looking for a high-quality foundation that provides excellent coverage and sun protection. This product is great and the skin loving ingredients don't leave my sensitive skin irritated in the least.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Perfect shade match, no white cast
detailedReviews 165: content: [I received this product in exchange for my honest review] This is a foundation that has been called "the 8th wonder of the world" and I agree! I've seen this product on a ton of faces of all ages and shades. It truly looks great on everyone. The coverage is a medium to full. A little goes a long way. The finish is natural and skin-like. It feels like moisturizer going on. I haven't noticed any scent. This line has come a long way from when I started using it. Now that they have expanded from 6 shades to 30, I would confidently reccomend this product to almost anyone. I think if you have extremely oily skin it may not work best, and I'd recommend the matte version. This original cc cream has skincare benefits like SPF 50 and a hydrating serum built in. As someone with combination skin and concerns over makeup longevity, this one never disappoints. It surprisingly lasts all day even though there's no claim for long wear on the bottle. 10/10 this will always be truly a go-to product.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Fantastic product, great coverage, lasts all day
detailedReviews 166: content: I received this free from Influenster. For my honest review, all opinions are my own. The finish of this CC cream is incredibly beautiful. It gives a strong medium coverage to the face, leaving it with a dewy finish. I have normal to combo skin, and if I wanted to skip powder, I could. However, I like how this wears best with some powder over the t-zone. These layers beautifully underneath cream cheek products (or over, if underpainting) and sit nicely under powder with powder cheek product on top as well.
My favorite way to apply this is with a foundation flat top brush. I first apply a small amount to the back of my hand, spread it out a bit with my finger, and then work the product into my foundation brush, and then tap the brush over my face. For me, this gives the most natural, most beautifully radiant, everyday finish with light to medium coverage. I'd highly recommend this product and brand.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Beautiful finish, natural radiant everyday look
detailedReviews 167: content: I was sent this product to try, free of charge, in exchange for my honest review. I’ve tried It foundations in the past and while the coverage is always amazing, the shades don’t always work for me. Well for the first time the stars aligned I got the perfect shade match in a perfect foundation!
I live in the Sun City! SPF is a must here! But sometimes, due to my skin tone, SPF leaves a white cast on me. Well, no white cast here. Just perfect coverage in the perfect shade with built in sun protection, at least for a couple of hours.
What I love about this foundation is that it’s on all day. It’s not all over my clothing or just god by the evening. It is there until I wash it off. No one wants to leave the house in makeup and come home barefaced. Foundations need staying power.
Overall, I highly recommend the IT Cosmetics CC Cream Full Coverage Foundation with SPF 50 to anyone looking for a high-quality foundation that provides excellent coverage and sun protection. This product is great and the skin loving ingredients don’t leave my sensitive skin irritated in the least.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Perfect shade match, no white cast
detailedReviews 168: content: I had the opportunity to try The IT Cosmetics CC+ Cream Full-Coverage Foundation with SPF 50+ in the shade Tan Cool for free in exchange for my review through Influencer and IT Cosmetics, this is an Amazing product for peeps who are looking for full coverage and skincare in one package. What I love is that this cream is buildable and provides full coverage it covers blemishes, and my uneven skintone and redness!! I received the color of Tan Cool this is not my shade at all but was able to mix it with my other moisturizer to apply but this shade works well for those with deeper skin tones. The formula blends into the skin, giving very matte coverage not dewy finish, which works for a variety of skin types, from dry to oily. One of the highlights of this product is the addition of SPF 50+, which is a huge bonus for sun protection without needing an additional sunscreen layer this is my favorite part since I hate wearing so many layers.
The cream also contains skin-loving ingredients like hyaluronic acid, antioxidants, and peptides, helping to nourish the skin.
Overall, the IT Cosmetics CC+ Cream is a game-changer for those looking for a high-performance foundation that also offers skincare benefits.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Amazing product, full coverage, skincare in one
detailedReviews 169: content: [I received this product in exchange for my honest review] I love that this contains sunscreen and has no smell. It is very blend-able and fits perfect in your bag or purse. I did get a shade a little to light for my olive skin tone but it is full coverage and it did not look bad. I can sometimes have oily skin and this didn’t make my skin look more oily or shiny. I highly recommend this product especially if your looking for good coverage . I have dark circles under my eyes and this definitely helped with that coverage. It is very buildable and does not leave creases, even without using any setting powder. I didn’t have to reapply a few hours after being out in the sun and sweating. I have sensitive skin and can break out easily but this concealer did not cause any issues or irritation with my skin. It was easy to remove and clean at the end of night also. The packaging is small enough that I could store in my purse or carry on when traveling. I also really love that is does not look like I am wearing a lot of makeup.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Blendable, good coverage, no irritation
detailedReviews 170: content: Thanks to Influenster and IT Cosmetics for getting this product as a complimentary in exchange of my honest review. 🥰🎁
This CC + cream from IT, a full coverage foundation ( tan cool) really covers your imperfections. It has a smooth texture and only two pumps make the work on your skin.
I used a brush to blend it all over my face, the difference from one side and the other is amazing! I love that it has SPF 50 since taking care against UV is important.
This products besides covering your imperfections, it helps with anti-aging since it also contains a hydrating serum. In other words, all you need in o single pump!
The color is amazing, right now for me is a little dark, but it definitely look good over the summer! I truly recommend this CC+ cream from IT if you are looking for a nice coverage and protection against the sun! Also, water resistant 🙌🏼 5 stars ⭐️⭐️⭐️⭐️⭐️
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Covers imperfections, SPF 50+, anti-aging
detailedReviews 171: content: [I received this product in exchange for my honest review] [I received this product in exchange for my honest review] I was blessed to try the IT Cosmetics | CC+ Foundation in Cream Fair Warm. First of all it covered and corrected my skins natural redness around my nose without sinking into my lines on my face. The color Cream Fair Warm was a nice shade for me and it blended well to make a smooth finish. I love that it is anti-aging serum and has full 50+ UVA/UVB protection. It had a nice matte finish so I didn't need to add another product like powder over my foundation. It also provided all day coverage. My only wish is that it didn't accentuate my pores up close & it was a little more hydrating, but overall a great product!
I also tried the IT Do It All Radiant Concealer
Concealer in Tan Warm. I mistakenly selected the wrong color for my skin as it was way too dark for my skin color. But I tried the product even though the color wasn't ideal, it conceals, was light enough to put foundation on top of it and didn't accumulate in my lines.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Covered redness, smooth finish, SPF 50+
detailedReviews 172: content: [I received this product in exchange for my honest review] I love that this contains sunscreen and has no smell. It is very blend-able and fits perfect in your bag or purse. I did get a shade a little to light for my olive skin tone but it is full coverage and it did not look bad. I can sometimes have oily skin and this didn't make my skin look more oily or shiny. I highly recommend this product especially if your looking for good coverage . I have dark circles under my eyes and this definitely helped with that coverage. It is very buildable and does not leave creases, even without using any setting powder. I didn't have to reapply a few hours after being out in the sun and sweating. I have sensitive skin and can break out easily but this concealer did not cause any issues or irritation with my skin. It was easy to remove and clean at the end of night also. The packaging is small enough that I could store in my purse or carry on when traveling. I also really love that is does not look like I am wearing a lot of makeup.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Blendable, good coverage, no irritation
detailedReviews 173: content: I received this product free for my honest review. I don't usually wear liquid foundation or concealer. I prefer powder because it tends to be more subtle. Most BB creams make my skin look like it's caked in makeup and I’m looking for a natural easy look.
This product pleasantly surprised me as it’s full coverage but doesn’t have a caked on look. It hides any imperfections and my pores. It’s easy to apply and I used my fingers but easily could use a brush for blending.
My only issue with the product is that I did experience some pilling as the day went on. Not so much that I wouldn’t continue using the product. Also as I mentioned I’m not usually a fan of full coverage, so I will likely use this product for evenings out or special occasions, and not everyday but it is growing on me. I definitely suggest this product if you are looking for a full coverage BB cream.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Full coverage, hides imperfections, slight pilling
detailedReviews 174: content: [I received this product in exchange for my honest review] The CC + Cream full coverage foundation by IT cosmetics is an awesome full coverage foundation. The product is definitely a "full" coverage foundation. It contains a color-correcting cream that hides most skin imperfections even without the use of a concealer. This worked great to cover my rosacea and dark spots. The product has a glowing radiant finish helping to provide a natural yet youthful appearance. It includes SPF coverage too which I love! There were so many shades to choose from that I was able to select a great match for my skin. I love that this foundation takes great care of my skin and includes anti-aging and hydrating ingredients. It helps to keep my skin feeling soft and moisturized throughout the day. There is no noticeable scent with this product. Thank you to Influenster for allowing me to try this product in exchange for my honest review!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Awesome full coverage, natural youthful appearance
detailedReviews 175: content: [I received this product in exchange for my honest review] I have used this CC cream on and off for years. It's really spectacular if you use a damp sponge it gives you a lighter softer coverage with a more natural dewy finish but with your hands or a brush it's fuller coverage and can be built up to more without looking cakey. It's great for acne, dryness or wrinkles. It works with primer depending on your needs, like bigger pores or dryness or shine. A little can go a long way if you like something more natural like me. The shades are great and are mostly neutral and forgiving from my experience. It's feels like a nice moisturizer too. Having a mini is ideal if you don't often wear makeup or are on the go a lot for touch ups or travel. It is pricey but there's isn't much else like it. The elf one is great but this is the OG.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Spectacular, great for acne, dryness, wrinkles
detailedReviews 176: content: [I received this product in exchange for my honest review] So much to love about this foundation. Everyone knows this product line is fantastic but they continue to improve on it. The addition of skin care makes an already excellent product even better. Full coverage but never heavy or cakey. It's mature and dry skin friendly. It never makes my skin look over done or dry but covers everything I need it to. It has a wonderful light & fresh lemon/citrus scent that I think enhances the entire experience. The shade range is comprehensive and the shade fair ivory suits my fair, pink skin tone beautifully. The added sun protection provides extra defense and for summer that's incredibly important. Even though I just got a mini, there's still quite a bit of product here and because it's so full coverage, it'll last me for a good long while. They've hit a home run with this newest addition to the line.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Fantastic product, great coverage, mature skin friendly
detailedReviews 177: content: This is my first time using a CC cream and I have heard so many people rave about this IT cosmetics one so was super excited to try it out for myself. I have also been super excited that it contains SPF 50 and I have been applying it on top of my prepped sun protected skin for that extra boost. The formula doesn't have a weird scent, and the consistency is more on the watery side. I found it a little difficult to blend with a brush, but using your fingers or a beauty blender will give you good results. Does take a minute to work it into the skin though. I feel like the shades are very forgiving and adjust well to your skin tone. Overall it gives good coverage and a blurring effect to enhance natural skin. You can still see skin imperfections but with a nice blur. I like it for days when I'm working from home and have to be on camera.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Good coverage, blurring effect, natural look
detailedReviews 178: content: I don't usually wear liquid foundation or concealer. I prefer powder because it tends to be more subtle. Most BB creams make my skin look like it's caked in makeup and I'm looking for a natural easy look.
This product pleasantly surprised me as it's full coverage but doesn't have a caked on look. It hides any imperfections and my pores. It's easy to apply and I used my fingers but easily could use a brush for blending.
My only issue with the product is that I did experience some pilling as the day went on. Not so much that I wouldn't continue using the product. Also as I mentioned I'm not usually a fan of full coverage, so I will likely use this product for evenings out or special occasions, and not everyday but it is growing on me. I definitely suggest this product if you are looking for a full coverage BB cream.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Full coverage, hides imperfections, slight pilling
detailedReviews 179: content: I have now tried 3 It Cosmetics CC cream foundations and this is my FAVOURITE by far. The nude glow was really nice and dewy but it was a shade too dark for me. And let’s not talk about the Matte version fiasco. I’m so glad I was lucky enough to receive it from IT Cosmetics because it’s perfection. The shade fair is my perfect match and has a neutral undertone. The coverage is pretty full, you can use a little less for medium but who am I kidding, the coverage is pretty legit. It lasts really well throughout the day to the point I would trust this for event makeup. The finish is skin like and natural and you can customize with glow using other products (primer, highlight, setting spray) which I really enjoy. It doesn’t break up, look dry, cakey or fade. Applying with a brush (It Cosmetics #7) and finishing with a sponge is my best application. And it has SPF?! This might be one of my new holy grail full coverage foundations!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Favorite CC cream, perfect shade, lasts well
detailedReviews 180: content: I received this product, complementary from influencer and exchange for my honest opinion and review for testing purposes. I tried a different formula itt foundation and wasn’t impressed it just didn’t work for me. So I ended up writing the brand off. I know this is the most popular formula. But I just wasn’t interested. When influencer sent this to me I thought I already know what I was getting. I was so wrong. This formula looks amazing. It’s so easy to apply it blends so easily. The only problem is if you don’t set it, it can rub right off. But it has such a natural finish. It really is like your skin but better. I also love that it has skin care benefits as well as SPF 50. I have been out in my garden every day, and I feel comfortable knowing that I have this on. I’m not always the best at applying spf. This formula makes it just one less thing I have to worry about. The only thing that I’m a little disappointed is the size. I would have loved to receive a full size. When I first claimed the product, it said a full-size. And then a couple days later it set a sample size. Don’t know if I would’ve claimed it, but I’m glad I did. Definitely see myself purchasing more of this.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Amazing formula, easy to apply, natural finish
detailedReviews 181: content: The IT Cosmetics CC+ cream with SPF 50+ was not what I expected. The color is very rich and went on smoothly, however it dries fast, so you have to apply quickly to ensure you get equal application and no blotches. A little went a long way and provided good coverage. I could still see a few of my dark spots but it did make them lighter. I love that this foundation contains SPF and hyaluronic acid. These added benefits reduced 2 steps in my makeup routine. I was surprised at how matte it was, so if you have dry skin it may not be a good fit. Overall, I think it is a good foundation for the oily or combination skin and I would definitely recommend and buy again. The current color I received is a little too dark for me but will work in the summer so I need to go buy it in my current shade. I received this product free in exchange for my honest review.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Good coverage, matte finish, for oily/combo skin
detailedReviews 182: content: [I received this product in exchange for my honest review] I received this product, complementary from influencer and exchange for my honest opinion and review for testing purposes. I tried a different formula itt foundation and wasn't impressed it just didn't work for me. So I ended up writing the brand off. I know this is the most popular formula. But I just wasn't interested. When influencer sent this to me I thought I already know what I was getting. I was so wrong. This formula looks amazing. It's so easy to apply it blends so easily. The only problem is if you don't set it, it can rub right off. But it has such a natural finish. It really is like your skin but better. I also love that it has skin care benefits as well as SPF 50. I have been out in my garden every day, and I feel comfortable knowing that I have this on. I'm not always the best at applying spf. This formula makes it just one less thing I have to worry about. The only thing that I'm a little disappointed is the size. I would have loved to receive a full size. When I first claimed the product, it said a full-size. And then a couple days later it set a sample size. Don't know if I would've claimed it, but I'm glad I did. Definitely see myself purchasing more of this.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Amazing formula, easy to apply, natural finish
detailedReviews 183: content: Overall, this is a good product in its niche. I like the packaging; the dispenser releases enough cream to cover the entire face. It smells nice, fresh citrus, but not overwhelming. The texture is smooth; you can feel the oil, and there is a lot of pigment. This product is long-lasting, so I recommend using a two-phase makeup remover. The foundation is suitable for dry and aging skin. This is not something I use regularly for my combination skin and large pores. However, I recommend this foundation for dry, delicate skin without large pores. In addition, the product contains sunscreen, which makes it even more effective. Overall, I am happy with the quality, but I will give it to a friend because it does not suit me well.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Nice smell, smooth texture, good for dry skin
detailedReviews 184: content: This product delivers exactly as it says. It is VERY full coverage, like I used two pumps, and it covered my whole face and neck. Every single blemish or freckle disappeared. I will say, though, it did sink into my fine lines a little, but I wasn't using a Primer. I think if I get a Primer, it will be much smoother. Now, please know that it stays on ALL DAY. This is a good thing. However, I didn't know I needed to double cleanse when wearing this. I normally wash my face in the shower at might, and I did that like I normally do, but when I got out, I noticed I definitely still had makeup that was in my pores. So I had to double cleanse with an oil cleanse, then my regular foam cleanser. Overall, I think this product is totally worth the money, particularly if you like full coverage.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Very full coverage, stays on all day
detailedReviews 185: content: I love this foundation! Like so many others here I tried waaay too many---this is the only one that never disappointed. It does "crease" a bit on, ahem, older skin, but I use spot mercier setting powder before going out the door. It feels great, not heavy, but covers really well. I use medium though I've tried 1 shade lighter & darker. I was a bare minerals girl for years but left when they left the loose powder thing---I discovered It's spf50 & coverage & never went back. So, the main reason I use is SPF, feel, & coverage. Brush helps blend. My only complaint is the expiration, & apparently no clear guidance. Even if kept in a cool, dark vault (lol, the cosmetics closet) is all my cc cream no good for sun protection anymore??? & if it expires, why o why QVC, don't you warn ne that i only have a few months to use it up? Is that why the price is so good?
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Covers well, feels great, SPF is main reason
detailedReviews 186: content: A little goes a long way! One pump is all you need for your entire face. Love the sun protection factor. I used this as a contour, and it was the perfect bronzy shade. Even though it's marked "cool," it had the warm brown hue I was looking for.
This foundation mattefies, has excellent sun protection, and no scent (which I appreciated). Blends in easily with my blender sponge. Smoothed out my pores, and even though it is full coverage, it feels VERY light on the skin. I did set it with a setting powder, but what I love about it is you really don't need to use anything on top of it.
I love a good multi-tasking product, and I can see myself replacing a serum and just using this on makeup days.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Matte finish, excellent sun protection, lightweight
detailedReviews 187: content: I received this it Brand color correcting coverage cream with SPF 50+ and anti aging serum for FREE from Influenster in exchange for my honest review
The color i received is Tan cool which is quite dark! i want to use it though so i only used a dab with a small dab of neutral
primer and rubbed it all around. It blends perfect and smooth and my skin feels like it has a smooth coating on it. The cream definitely has given me a more full coverage than when i just use my highlight liquid.
It was a bit challenging to wash off my hands but it is definitely worth it.
The bottle has a nice little pump top that makes it easy to just get a dab or however much you want.
i will definitely have to buy this in the better color for my face so i can use it alone. I don't smelll
any fragrance with it .
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Blends perfect and smooth, full coverage
detailedReviews 188: content: IT Cosmetics CC+ Cream Full Coverage Foundation with SPF 50+ is a lovely cream foundation. It smooths on evenly and creates a full coverage look without feeling heavy. It does retain a bit of a wet and creamy look, even after drying. It might be a better option for someone a little bit younger. It did cover all my redness and imperfections. Sadly, I think I chose the incorrect shade for me, Light Cool. It seems a bit darker than I would like and too orange. I probably should have chosen Fair instead. My issue, not the product's. The foundation was removed easily with a cleansing cloth and a double cleanse process afterwards. I love that the product has SPF coverage without feeling like I'm wearing sunscreen.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Smooths evenly, full coverage, no heavy feel
detailedReviews 189: content: The colors and undertones are inconsistent. I originally purchased light and it was super dark! Like I'd been on vacation to the south of France. The coverage is pretty good, I exfoliate, moisturize, prime and use it brushes and sometimes it streaks or settles weird. Some days it looks great at the end of the day and others I look greasy within hours. Even though the color looks good upon application within a few hours I start morphing into the shade of the republican presidential nominee and that is certainly NOT the look I desire. After reading the non incentivized not 5 star reviews it appears It has been bought by another umbrella company and has changed the formula and not for the better. So unfortunately I didn't get the It experience of yesterday.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Colors and undertones inconsistent, formula changed
detailedReviews 190: content: I received this product for free in exchange for my honest review. I love how natural this looks on my skin! It doesn't get cakey or sit in wrinkles/creases. It's super lightweight and blends so flawlessly. I also appreciate the long lasting wear, and how well it holds up against California weather. A little goes a long way with this. I only have to use a tiny amount to get a good spread. I was worried about picking the wrong shade, as I'm not very good with those things, but the model photos helped so much, and the shade I chose ended up matching me perfectly! This is one CC cream I would definitely recommend to my friends!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Natural look, blends flawlessly, long-lasting wear
detailedReviews 191: content: Thank you, IT Cosmetics, for permitting me to sample the IT Cosmetics CC+ Color Correcting Full Coverage Cream and Anti-Aging Hydrating Serum with Broad Spectrum SPF UVA/UVB Physical Sunscreen in trade for my honest review. I love that IT Cosmetics partners with plastic surgeons and dermatologists as they develop their products. It makes me feel better about the formulas used on my skin and body. I selected the "Light Cool" shade, which worked perfectly on my fine porcelain skin. This foundation was easy to apply. It provided fast, full coverage. I love that it features such a high SPF for the protection of my face. I recommend this product. I will probably purchase it again.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Perfect shade, easy to apply, high SPF
detailedReviews 192: content: I love the coverage I think it could fully cover everything but I am a more light to medium coverage than full. Love that this has spf 50+sun protection always great to have. The texture is light but the shade is thick if that make sense. Easy to apply. I used blending brush but didn't like the finish so end up pathing with my fingers and ended up with more smooth texture. The reason I gave this product 3 star is because it's not transfer proof it's really embarrassing the product transfer to anything that touches my face even the lightest thing even more my hands and collar or lining of my shirt. So yea, this product could have been perfect. I hope they improve it and make it transfer proof like other brands.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Good coverage, but not transfer proof
detailedReviews 193: content: Not for sensitive skin types! I'd recently ran out of my everyday CC cream by 'Juice Beauty' - the ONLY CC cream I've ever repurchased, and had a small tube of this - a product I've heard lots about, and decided now's as good as any time to give it a try.
The pros: it has a higher SPF...50 as opposed to JB's 30, it's not anywhere near as 'dewy', and likewise has an ingredients list that reads like an encyclopedia of botanicals!
The cons: it's costlier per ml. And more importantly something in that mix, I'm guessing the citrus oils; gave me a rash on my nose and forehead after less than a week of applying every morning, and I ended up giving this away. It could also have been the silicones or possibly the Eucalyptus oil...who knows?
Disappointed to say the least, as the coverage was PERFECT for me - medium, not too dewy and didn't emphasize any of my fine lines or general rough texture (on those days I've been too lazy to exfoliate) which I was fearing it might do from reading some of the other reviews. For a short while I felt like I'd found an even better version of my beloved JB CC cream, and was happy to overlook the price difference, but unfortunately it wasn't meant to be. If you're sensitive to essential oils or silicones, then definitely try before you buy!
~ My Sephora Top 7 must-have list ~
(My top 7 must-have beauty products of all time, focusing mainly on my purchases at Sephora)
1. Hair Loss Treatment: ‘Divine Herbal’ - Hair Oil
2. Shampoo: 'Sephora Collection' - Deep Cleaning Shampoo
3. Face Mask: ‘Peter Thomas Roth’ – Pumpkin Enzyme Mask
4. Pigmentation + Anti-Aging Serum: ‘Divine Herbal’ - Facial Treatment Serum
5. Face Scrub: ‘Sisley' - Botanical Gentle Buffing Cream
6. Lip Balm: ‘Nuxe’ – Reve De Miel Lip Balm
7. Lip Liner: ‘Sephora Collection' - Rouge Gel Lip Liner
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Good coverage, not dewy, but sensitive skin issue
detailedReviews 194: content: I received this product for free in exchange for my honest review. I love how natural this looks on my skin! It doesn't get cakey or sit in wrinkles/creases. It's super lightweight and blends so flawlessly. I also appreciate the long lasting wear, and how well it holds up against California weather. A little goes a long way with this. I only have to use a tiny amount to get a good spread. I was worried about picking the wrong shade, as I'm not very good with those things, but the model photos helped so much, and the shade I chose ended up matching me perfectly! This is one CC+ I would definitely recommend to my friends!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Natural look, blends flawlessly, long-lasting wear
detailedReviews 195: content: Alright, I can't believe I'm actually posting a picture of my face on here, but I'm pretty sure this is the makeup equivalent of "bros code", so, all for you, ladies!
This product has great coverage, but warning: it's not for dry skin. If you're dry like me, you'll need primer, moisturizer, and some serious prep. If you want a quick sunscreen with coverage, this isn't it.
From a distance, it looks nice. I'm Latina, and the shade matched well. But up close? Dry patches everywhere, even after layering vitamin C and two rounds of CeraVe moisturizer. It just doesn't vibe with super dry skin even though you put on some moisturizer.
Probably great for combo or oily skin, but if you're team dry like me, be ready to put in some work.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Great coverage, but needs serious skin prep
detailedReviews 196: content: Absolutely fabulous. I bought this first in Chicago two years ago in Feb 2023, never heard of the brand, brought home two tubes after trying it out in the shop with the help of a consultant. I have very pale skin in the winter and then freckles in the summer, so now I have two different shades of Fair. I had another consultation in Dublin who recommended the slightly warmer version of Fair for the summer. Having SPF50 is just great, even for a day like today in England. I had no idea Boots sold this brand until I visited a big Boots in London. What a find. But like any product, you should get help in choosing both a colour and the texture. It's no good moaning on here from just buying on line. You're likely to buy the wrong one.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Fabulous, get help choosing shade and texture
detailedReviews 197: content: She really lives up to her name! As you can see in the pictures, I’ve used up almost the whole tube. I’ve been using this product since sophomore year of high school (6 years ago) and even after trying so many different foundations and cc creams, this one is by far the best. It never looks caked and genuinely looks like your real skin. It gives the perfect amount of coverage and leaves you with glowy skin. When I got my senior pictures done, I specifically remember my photographer asking what base I used and when I told her it was It cosmetics, she said she could tell. She went on to further state that she actually recommends it because it appears best in photos and I have to agree! Totally worth the money and will last you forever, I usually use one pump for my whole face, and the whole tube lasts me about 6 months!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Lives up to name, looks like real skin
detailedReviews 198: content: I love an "All in one Product!"
The IT Cosmetics CC + Cream is The "IT" CC Cream. It instantly concealed and evened out my skin tone. IT is has a lightweight airy texture that feels hydrating. IT gives you a beautiful full coverage finish which you could build up to your liking. IT has SPF 50 for the ultimate sun protection and no weird white cast. And IT has Anti-Aging ingredients like Hyaluronic Acid, Niacinamide, and Vitamin E. Which plumps the face, minimizing the look of fine lines and wrinkles, soothes and nourishes the skin, and gives you that flawless radiant skin look. I have been using IT Cosmetics for a very long time and they never disappoint and I will always buy their products over and over again.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: All-in-one product, flawless radiant skin
detailedReviews 199: content: Unfortunately, in August, I wrote a review regarding the product ordered with IT Cosmetics. The cc+ Light Medium was first too dark for my complexion. I used the online tool to tell me what color. Also, the product was not moisturizing for my skin type - I have very dry skin - so the product did not work on my skin. Today, November 23rd, I was notified through text by my bank that another charge from IT Cosmetics is being processed. I immediately contacted your company via CHAT and Phone. Neither of these contacts were able to remedy the problem and I was told the order could not be stopped. This is a lot of work and time. Someone is processing bank charges today so someone in your company should be able to stop these charges today and stop the product from being mailed out today. So, confused and frustrated. An hour of my Saturday taken from me by your company with no resolution. I will refuse the shipment at the post office so that it will be directly returned to whoever was doing the processing today. I suppose my only option now is to notify my bank that these charges are not authorized. Honestly, this solution seems to be the easiest way to assure I am not charged for your product and to return your product back to you with the least amount of hassle for you and me.
The first question asked of me in this review is "Would you recommend this product to a friend?" It is not the product I have found to be the biggest problem - it is the companies customer service that is the problem. So, I would say do not order this product online.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 1
title: Customer service issue, order could not be stopped
detailedReviews 200: content: I hate to say that I have a love/hate relationship with this product. I’ve been using IT Cosmetics CC Cream for years - always loved how natural it looks on the skin and the coverage it provides. However, it seems that the formula has changed within the last year or so and I don’t think it’s for the better. Since my skin is on the dry side, this current formulation seems to cling to every imperfection and makes my face look cakey unless I apply a heavy moisturizer or mix it with the IT Cosmetics Illumination CC cream (old formula) before applying this and even then, it’s not always flawless finish (like it used to be). Along with the formulation change, the shade range seems to have also changed. The shade range has always been confusing but I’ve typically worn the Light shade for my light-medium warm/olive skin tone. The Light shade for this product is darker than the Light shade in the Illumination CC cream (old formula) but found that the Fair Warm shade in this product is better suited but still a little too light. The coverage is nice, the texture is still creamy, it is buildable, blends well, and I find a little goes a long way, but the finish is not quite right for my skin. If you’re oily or have normal skin this might be better for you but if you’re dry or have dry patches, you might want to test before buying. I do love the fact that this has sun protection and skincare all rolled into one but the shade range and formula change make it difficult to give this a 5 star rating. I think this product is great if it works for your skin type but a bit of a hassle if it doesn’t.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Formula and shade range seem to have changed
detailedReviews 201: content: . I purchased three bottles, and each one was expired. Unfortunately, I only noticed this after buying them, which led to multiple returns. After further inspection, I found that almost every single bottle of IT Cosmetics CC Cream I encountered—across multiple retailers—was either expired or nearly expired. This was true at six different stores, including Ulta, Sephora, and Macy’s. I have pictures to prove.
The situation was especially concerning at Sephora, where the manager was alarmed and immediately checked the remaining stock. Within minutes, two full baskets of expired products were removed from the shelves (I have video). While I appreciate their swift response, this situation raises serious quality control concerns.
I contacted IT Cosmetics via Instagram, and while they asked for the lot numbers, I feel the issue hasn’t been handled appropriately. I’m working with them to assist in quality control, but no one has helped me resolve my primary concern: receiving a neutral rich CC Cream that is not expired.
Given that this product contains SPF, it’s crucial that expiration dates are respected. Additionally, considering the $50 price point, it’s unacceptable to be sold expired or near-expired items. While I love the product itself, I will not use expired cosmetics.
Please, for the sake of quality and consumer safety, ensure all CC Creams are checked for freshness before they’re sold.
FYI. I live in Los Angeles
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 1
title: Received expired products, quality control concerns
detailedReviews 202: content: This CC+ Cream Full-Coverage Foundation with SPF 50+ surprised me in all the right ways—at first. The texture was silky smooth, and it felt amazing going on my skin. I expected it to feel heavy (it looks like it might be), but once applied, it was lightweight and comfortable. When I looked in the bathroom mirror however I had been deceived by the cool glow of my makeup mirror!
Unfortunately, the shade I received—Tan Cool—was way too dark for my skin tone. I tried to make it work, but blending it enough to look natural was a challenge I didn’t possess the skills needed to achieve. Instead of a flawless finish, I ended up with an orangish-brown glow that was better suited for a spray tan gone rogue. Because of that, I only wore it around the house. No way was I heading out with my face looking like it had been dipped in pumpkin spice.
That being said, the actual feel of this foundation is impressive. The coverage is full, the texture is creamy and smooth, and the added SPF 50+ is a major bonus. I can see how this would be a fantastic product in the right shade, and I’d absolutely love to try it again in something lighter—maybe Fair Light or Light Medium. I don’t get much sun, so a darker tone just won’t ever be a match for me.
All in all, I think this foundation has a ton of potential. The formula itself is lovely—it’s just the shade that missed the mark. If you can get a good color match, you’re in for a treat!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Shade too dark, formula has potential
detailedReviews 203: content: I had been dreaming of trying this CC cream for years. It’s so hyped, so loved, so talked-about and I finally got my hands on it! But honestly... I’m so relieved I only got a small sample and didn’t waste my money on the full-size version.
First of all, I couldn’t get the shade I originally wanted because of how insanely fast they sell out the competition is unreal. So I went with the lightest available shade, hoping it would work for my fair skin. I also grabbed a slightly darker concealer from the same line to mix and try to match my tone better.
Well... the lightest shade is very light, but in a strange way. It has a strong yellow undertone, and when I apply it alone, it makes me look ghostly and sick like I haven't seen the sun in 10 years and I have a fever. Mixing it with the darker concealer helps a bit, but it still pulls too yellow for my skin tone and just doesn’t look natural.
The formula itself is what really let me down. I usually apply CC creams with my fingers I like the natural finish it gives with most products but this one? Big mistake. It sinks right into my pores, making them look HUGE and exaggerated. Honestly, it looked awful. I felt so self-conscious wearing it.
I tried using the brush that came with the set, and that was slightly better... but still not great. The brush applies the product in streaks, and I had to spend extra time blending everything out to make it look half-decent.
On the skin, this CC cream just looks off. It claims to blur pores and smooth the skin, but for me it did the opposite it highlighted every pore, settled into my fine lines, and gave my face a weird texture.
And as for longevity? Forget it. After just a few hours, it starts fading, and by the end of the day it’s completely gone, like I never applied anything at all. No coverage, no SPF, no trace. Just... disappointment.
In the end, I’m honestly glad I didn’t splurge on the full-size product. This is probably one of the worst foundations I’ve ever used. It breaks my heart to say it because I wanted to love it but I just can’t recommend it.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 1
title: Shade too yellow, sinks into pores, fades
detailedReviews 204: content: I received this product in exchange for my honest review. There's a couple of things about my review that may raise a few eyebrows but what the heck. First of all I didn't have many options to choose from as far as the shade of this CC Cream and as you can probably tell from one of my photos it definitely wasn't anywhere close to my shade so with that being said I did not apply it all over my face. I have used this product in the past and I just didn't love it, especially at the $50 price point. I have combination skin with an oily T-zone and some drier patches on my cheeks and other areas and it left me looking like an oil slick. Not really dewy and definitely not a matte finish but more like a greasy finish on me. It also clung to my drier areas on my face and settled into the fine lines around my eyes. I'm guessing all of that could be contributed by the fact that it has an SPF 50+ sunscreen in the formula which I do appreciate but it just didn't work for me and my skin. I also like the fact that it contains niacinamide in it too. It did cover well and is buildable but when I think of a CC cream I tend to think of a lighter consistency but that could be attributed to the SPF in it. I do like IT Cosmetics and their products but this one in particular is just a "NO" for me.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Clung to dry areas, settled into lines
detailedReviews 205: content: [I received this product in exchange for my honest review] IT Cosmetics CC+ Cream Foundation with SPF 50+ is a full coverage foundation cream. I opted for the Fair Beige shade, which ended up being a little too light after we just spent a week in the Caribbean sun. It will be a better match once the tan fades to my usual, light, olive skintone. The consistency of the cream is thinner than expected, which I prefer. A little goes a long way, which is great that I could stretch the use of this mini 12 ml tube. The product is easy to apply and breathable, so it is not heavy on my skin. It is also hydrating with a nice finish. I like the non-oily, long-lasting coverage, which is effectively forgiving of blemishes. The cream is blendable and buildable, so I am able to apply the rest of my makeup and achieve natural, smooth looking skin. The SPF 50+ is excellent for UVA and UVB protection, which is important to me. It is also an added bonus that the formula is anti-aging to improve the appearance of wrinkles. I recommend the IT Cosmetics CC+ Cream Foundation with SPF 50+, but will likely go a shade darker next time.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Thinner consistency, shade too light, good protection
detailedReviews 206: content: I receiving this product in exchange for my honest review.
I had high hopes for this CC cream after hearing so much praise, but unfortunately, it didn't work for me. I wasn't able to get my preferred shade because it was sold out, so I chose the lightest available one and tried to adjust the tone by mixing it with a darker concealer from the same line. The lightest shade is extremely pale with a strong yellow undertone, which made me look unwell. Even mixed, the result still pulled too yellow.
The texture was another letdown. When applied with fingers, it settled into my pores and made them very noticeable. The brush that came in the set helped a little, but still left streaks and required a lot of blending. It also emphasized fine lines and didn't deliver on the pore-blurring claims.
The wear time was disappointing too - it started to fade after just a few hours and completely disappeared by the end of the day. I'm honestly glad I only got a sample size and didn't purchase the full version.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 1
title: Shade too pale, settled into pores, faded
detailedReviews 207: content: I have used this makeup for years. It's not perfect but it is moisturizing and I love how it has sunscreen and that has always been enough to protect me when I'm out in the sun, I've never had to worry about using any other forms of sunscreen on my face when I'm wearing this make up.
What I am upset about is my recent purchase. I purchased this product Mid to the end of December, and I noticed after I had gotten home that the expiration date was for that upcoming January. So of course that wasn't going to work so I needed to take it back and exchange it. Shouldn't have been that big of a deal. I had used a coupon that I received for being a member for 20% off of that make up when I bought it. When I took it back to exchange it I was told that I could not use the coupon again. Me having to return the product was not my fault yet I was penalized for it. I decided at that time to not get the make up again. I'm not sure how I feel about ordering anything from Ulta right now. While some may see this as a little petty, I don't really think that. I spend almost $50 every time I get that make up, which is very expensive and the one time I get a coupon and use it, It ends up not working out and I'm expected to pay full price for the product once again. So I just wasn't very happy with the whole situation and not sure how I'm going to proceed as far as foundation.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Received expired product, poor customer service
detailedReviews 208: content: I chose this product because it has SPF protection, and I've always been curious about the brand but never wanted to pay the price. I've purchased 3 cc with SPF 50 over the course of time (about year and a half), and I really tried to look past the negatives:
My eyes burn and cry 100% of the time, even after I remove it and shower. I thought was just because of aging, but I realized after trying 2 different SPF products, it's want me!
The coverage is blotchy, even with IT brush to apply, unless you have perfect smooth skin to begin with, I assumed. My skin was always flaky and uneven in texture dispite exfoliating and moisturizing. I again realized now after trying different SPF products, it's not just me!!
At the end of the day, if I accidentally touched my face my fingers would feel greasy. I thought maybe it was the silk in the IT bye bye pores powder (which I LOVE!) that I was feeling, but no! Tried other SPF products and used the bye bye pores powder to bake as usual. At the end of the day, my face felt soft and no weird greasy texture on my fingers.
I'm sad to say, cc with SPF isn't the answer for me.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Eyes burn, coverage blotchy, greasy texture
detailedReviews 209: content: I’ve been using IT Cosmetics CC+ Cream on and off for years. The expanded shade range is a bit overwhelming; I miss the simpler categories. At nearly 40, I still find it challenging to determine my undertones. I tried “Fair Warm,” which seems lighter than I’m accustomed to, though the coverage is excellent, effectively concealing large pores and scarring.
However, the newer formula feels cakier than previous versions. Using less product improves its appearance on the skin, but that compromises coverage. I apply it with my fingers, and while it dries quickly and doesn’t require blotting on my combination oily skin, it can cling to dry patches.
The SPF 50+ remains a significant advantage, offering sun protection. Overall, it’s a solid product, but the changes in formulation and shade categorization make it more challenging to use than before.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Newer formula feels cakier, clings to dry patches
detailedReviews 210: content: I received this product from Influenster in exchange for my honest review.
I could not agree more more that this product is "your skin but better" I love the dewy effect this has on my skin while still being full coverage. This does not feel as heavy as other full coverage products and it feels like it moves with my skin rather than creasing and highlighting fine lines. I love that this has SPF 50 and still manages to feel light and be blendable. Also the scent of this product is incredible, it's citrusy and herbal similar to freshly mixed henna and I do not mind having this fragrance on me. Also something interesting I noticed with this CC cream is that it seems to become less orange when it oxidizes? I've never had a product do that but I can't complain. Overall I'd recommend this product if you want something that moved with your skin, provides coverage, and contains SPF.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Oxidizes less orange, sinks into pores
detailedReviews 211: content: Disclaimer; I was offered this product in exchange for my honest opinion. This CC cream was... fine. It is unscented and smells like any basic foundation but the odor is slightly strong. The texture is thick but applies lightly with decent coverage, however the final appearance is very flat and unappealing. I like that this product offers sun protection, but the amount you'd need to achieve meaningful SPF would be so high that the finish on the skin would be far too cakey. I think the color is fine, but for being the lightest neutral shade (and I am not the palest as skin tones go) it still pulled very yellow and dark against my skin. I believe if this formula was offered in a wider range of undertones and depths and had a more buildable and dynamic coverage, I'd find it exceptional. But as it stands right now, it's just okay.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Fine, but pulled too yellow and dark
detailedReviews 212: content: I used to like this for all seasons except the summer when I'd prefer the now discontinued CC oil-free matte spf 40. I was about to buy this CC cream, but just found out it now contains chemical sunscreen! The reason why I started using this was because of the physical sunscreen which is not easy to find in a makeup or cc cream. Now I have to try the new arrival matte cc cream which I don't know how it would differ from the discontinued one. However, I'm very afraid of matching the color online since I saw at Sephora it looks darker than usual. To return is very difficult with this company. The customer service sometimes never respond to your email or took a weeks to reply. Then the return period would be over. I used to want to return a concealer, but gave up. Years ago they also changed the formula on CC powder and got rid of the spf. Why change, I don't understand. Therefore, now I don't shop here so often any more.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Changed to chemical sunscreen, poor customer service
detailedReviews 213: content: I have been a QVC customer for a very long time and I am definitely starting to notice a decline in product, quality control is non existent now and serious decline in customer service. I always buy my IT Cosmetics CC Cream from QVC. My current tube purchased last year was set to expire in June 2024 so I went online and placed a new order for this set. Upon arrival, i immediately checked the expiration date because i had seen other reviews mentioning same problem. I received this product a few weeks ago from date of this review. The expiration date was t hff e same as my old tube and was shipped by QVC in the same month of expiration JUNE 2024. Customer Service was contacted and situation explained. I was advised my shade was SOLD OUT and that I would need to return item for refund. I was happy to oblige the request but 2 different customer service reps advised me they could not guarantee I would not be charged for return fee and shipping. My response was that QVC shipped an expired product to me that should have never shipped and that it was their company error not mine. This is not the kind of customer service that will sustain a business in order to cut corners. My question is this --- if you will notice QVC is FREQUENTLY SOLD OUT of this product in all the different variations/ coverage varieties. That being the case, one would think the product be RESTOCKED was not old . Therefore, I question if QVC is purchasing mass product at a price cut due to product being older and marketing it to the QVC customer??? I was so displeased with CUSTOMER SERVICE and QVC in general, I placed a call direct to the company ( IT Cosmetics now owned by LOREAL CORP). At the beginning of call, I advised the representative that I expected absolutely nothing in regards to resolution of my issue and the call was simply to make them aware of what QVC was doing in regards to marketing/selling their product. I told the rep that the most concerning part of all was that most customers are purchasing this product under the confidence that QVC is overseeing quality control of shipments and never even think to check their expiration dates. For me and I am sure many other customers are purchasing this product because of the added benefit of SPF coverage. If they are not checking their expiration date, they are actually wearing expired spf protection!! As rampant as skin cancer is now, shame on QVC for shipping expired product in the Hope's most will not check the dates. I urge anyone who also encounters this issue to contact the company also and nake them aware of what QVC is doing. Again, if this product is always out of stock, I have to question why the restocks do not have an ample time lapse before expiration especially since this sells so quickly. Just something to ponder as the consumer.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 1
title: Received expired product, quality control concerns
detailedReviews 214: content: [I received this product in exchange for my honest review] I received this IT cosmetics mini CC + Cream full coverage foundation for free from IT cosmetics and Influenster in exchange for my honest review. I like the sleek packaging, It's giving futuristic. I like the size of the product. It's super small and easy to carry in my small bags. The packaging is small but had a good amount of product considering. I like that it's a hydrating serum. It's Color correcting full coverage Cream and SPF 50+ physical sunscreen. I got the perfect shade for my skin, and I chose Medium Cool. It felt really good on my skin, very smooth and like a moisturizer. I like that It goes on smoothly and blends really well. Overall, it's a perfect foundation for a natural look, and i like that it stays on all day. The best part is that It's anti aging and helps prevent sunburns.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Perfect shade, smooth, like a moisturizer
detailedReviews 215: content: I received a complimentary gift of IT Cosmetics CC+ Cream Full-Coverage Foundation with SPF 50+ in exchange for my honest opinion. I was extremely excited to try out this product because I am such a big fan of IT Cosmetics, but unfortunately this foundation falls short of being great. This full coverage foundation is so thick and opaque and no matter how much I tried to blend it, it just looked so caked on my skin. The makeup is so thick that I had to wash my face three times to remove all traces of makeup from my skin. As much as I appreciate the SPF 50 coverage, I also wonder if the sunscreen ingredients were the cause of the slightly off shade. I try mixing this foundation with a lighter coverage foundation and I tried applying it like a concealer, but no matter what I did, this foundation looked so unnatural. I wouldn’t purchase this product in the future, but I would consider trying a lighter coverage foundation from IT Cosmetics.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Too thick and opaque, looked caked on
detailedReviews 216: content: I received a complimentary gift of IT Cosmetics CC+ Cream Full-Coverage Foundation with SPF 50+ in exchange for my honest opinion. I was extremely excited to try out this product because I am such a big fan of IT Cosmetics, but unfortunately this foundation falls short of being great. This full coverage foundation is so thick and opaque and no matter how much I tried to blend it, it just looked so caked on my skin. The makeup is so thick that I had to wash my face three times to remove all traces of makeup from my skin. As much as I appreciate the SPF 50 coverage, I also wonder if the sunscreen ingredients were the cause of the slightly off shade. I try mixing this foundation with a lighter coverage foundation and I tried applying it like a concealer, but no matter what I did, this foundation looked so unnatural. I wouldn't purchase this product in the future, but I would consider trying a lighter coverage foundation from IT Cosmetics.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Too thick and opaque, looked caked on
detailedReviews 217: content: The IT Cosmetics CC+ cream with SPF 50+ was not what I expected. The color is very rich and went on smoothly, however it dries fast, so you have to apply quickly to ensure you get equal application and no blotches. A little went a long way and provided good coverage. I could still see a few of my dark spots but it did make them lighter. I love that this foundation contains SPF and hyaluronic acid. These added benefits reduced 2 steps in my makeup routine. I was surprised at how matte it was, so if you have dry skin it may not be a good fit. Overall, I think it is a good foundation for the oily or combination skin and I would definitely recommend and buy again. The current color I received is a little too dark for me but will work in the summer so I need to go buy it in my current shade. I received this product free in exchange for my honest review.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Good coverage, matte finish, for oily/combo skin
detailedReviews 218: content: [I received this product in exchange for my honest review] I received this product, complementary from influencer and exchange for my honest opinion and review for testing purposes. I tried a different formula itt foundation and wasn't impressed it just didn't work for me. So I ended up writing the brand off. I know this is the most popular formula. But I just wasn't interested. When influencer sent this to me I thought I already know what I was getting. I was so wrong. This formula looks amazing. It's so easy to apply it blends so easily. The only problem is if you don't set it, it can rub right off. But it has such a natural finish. It really is like your skin but better. I also love that it has skin care benefits as well as SPF 50. I have been out in my garden every day, and I feel comfortable knowing that I have this on. I'm not always the best at applying spf. This formula makes it just one less thing I have to worry about. The only thing that I'm a little disappointed is the size. I would have loved to receive a full size. When I first claimed the product, it said a full-size. And then a couple days later it set a sample size. Don't know if I would've claimed it, but I'm glad I did. Definitely see myself purchasing more of this.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Amazing formula, easy to apply, natural finish
detailedReviews 219: content: Overall, this is a good product in its niche. I like the packaging; the dispenser releases enough cream to cover the entire face. It smells nice, fresh citrus, but not overwhelming. The texture is smooth; you can feel the oil, and there is a lot of pigment. This product is long-lasting, so I recommend using a two-phase makeup remover. The foundation is suitable for dry and aging skin. This is not something I use regularly for my combination skin and large pores. However, I recommend this foundation for dry, delicate skin without large pores. In addition, the product contains sunscreen, which makes it even more effective. Overall, I am happy with the quality, but I will give it to a friend because it does not suit me well.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Nice smell, smooth texture, good for dry skin
detailedReviews 220: content: This product delivers exactly as it says. It is VERY full coverage, like I used two pumps, and it covered my whole face and neck. Every single blemish or freckle disappeared. I will say, though, it did sink into my fine lines a little, but I wasn't using a Primer. I think if I get a Primer, it will be much smoother. Now, please know that it stays on ALL DAY. This is a good thing. However, I didn't know I needed to double cleanse when wearing this. I normally wash my face in the shower at might, and I did that like I normally do, but when I got out, I noticed I definitely still had makeup that was in my pores. So I had to double cleanse with an oil cleanse, then my regular foam cleanser. Overall, I think this product is totally worth the money, particularly if you like full coverage.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Very full coverage, stays on all day
detailedReviews 221: content: I love this foundation! Like so many others here I tried waaay too many---this is the only one that never disappointed. It does "crease" a bit on, ahem, older skin, but I use spot mercier setting powder before going out the door. It feels great, not heavy, but covers really well. I use medium though I've tried 1 shade lighter & darker. I was a bare minerals girl for years but left when they left the loose powder thing---I discovered It's spf50 & coverage & never went back. So, the main reason I use is SPF, feel, & coverage. Brush helps blend. My only complaint is the expiration, & apparently no clear guidance. Even if kept in a cool, dark vault (lol, the cosmetics closet) is all my cc cream no good for sun protection anymore??? & if it expires, why o why QVC, don't you warn ne that i only have a few months to use it up? Is that why the price is so good?
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Covers well, feels great, SPF is main reason
detailedReviews 222: content: A little goes a long way! One pump is all you need for your entire face. Love the sun protection factor. I used this as a contour, and it was the perfect bronzy shade. Even though it's marked "cool," it had the warm brown hue I was looking for.
This foundation mattefies, has excellent sun protection, and no scent (which I appreciated). Blends in easily with my blender sponge. Smoothed out my pores, and even though it is full coverage, it feels VERY light on the skin. I did set it with a setting powder, but what I love about it is you really don't need to use anything on top of it.
I love a good multi-tasking product, and I can see myself replacing a serum and just using this on makeup days.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Matte finish, excellent sun protection, lightweight
detailedReviews 223: content: I received this it Brand color correcting coverage cream with SPF 50+ and anti aging serum for FREE from Influenster in exchange for my honest review
The color i received is Tan cool which is quite dark! i want to use it though so i only used a dab with a small dab of neutral
primer and rubbed it all around. It blends perfect and smooth and my skin feels like it has a smooth coating on it. The cream definitely has given me a more full coverage than when i just use my highlight liquid.
It was a bit challenging to wash off my hands but it is definitely worth it.
The bottle has a nice little pump top that makes it easy to just get a dab or however much you want.
i will definitely have to buy this in the better color for my face so i can use it alone. I don't smelll
any fragrance with it .
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Blends perfect and smooth, full coverage
detailedReviews 224: content: IT Cosmetics CC+ Cream Full Coverage Foundation with SPF 50+ is a lovely cream foundation. It smooths on evenly and creates a full coverage look without feeling heavy. It does retain a bit of a wet and creamy look, even after drying. It might be a better option for someone a little bit younger. It did cover all my redness and imperfections. Sadly, I think I chose the incorrect shade for me, Light Cool. It seems a bit darker than I would like and too orange. I probably should have chosen Fair instead. My issue, not the product's. The foundation was removed easily with a cleansing cloth and a double cleanse process afterwards. I love that the product has SPF coverage without feeling like I'm wearing sunscreen.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Smooths evenly, full coverage, no heavy feel
detailedReviews 225: content: The colors and undertones are inconsistent. I originally purchased light and it was super dark! Like I'd been on vacation to the south of France. The coverage is pretty good, I exfoliate, moisturize, prime and use it brushes and sometimes it streaks or settles weird. Some days it looks great at the end of the day and others I look greasy within hours. Even though the color looks good upon application within a few hours I start morphing into the shade of the republican presidential nominee and that is certainly NOT the look I desire. After reading the non incentivized not 5 star reviews it appears It has been bought by another umbrella company and has changed the formula and not for the better. So unfortunately I didn't get the It experience of yesterday.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Colors and undertones inconsistent, formula changed
detailedReviews 226: content: I received this product for free in exchange for my honest review. I love how natural this looks on my skin! It doesn't get cakey or sit in wrinkles/creases. It's super lightweight and blends so flawlessly. I also appreciate the long lasting wear, and how well it holds up against California weather. A little goes a long way with this. I only have to use a tiny amount to get a good spread. I was worried about picking the wrong shade, as I'm not very good with those things, but the model photos helped so much, and the shade I chose ended up matching me perfectly! This is one CC cream I would definitely recommend to my friends!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Natural look, blends flawlessly, long-lasting wear
detailedReviews 227: content: Thank you, IT Cosmetics, for permitting me to sample the IT Cosmetics CC+ Color Correcting Full Coverage Cream and Anti-Aging Hydrating Serum with Broad Spectrum SPF UVA/UVB Physical Sunscreen in trade for my honest review. I love that IT Cosmetics partners with plastic surgeons and dermatologists as they develop their products. It makes me feel better about the formulas used on my skin and body. I selected the "Light Cool" shade, which worked perfectly on my fine porcelain skin. This foundation was easy to apply. It provided fast, full coverage. I love that it features such a high SPF for the protection of my face. I recommend this product. I will probably purchase it again.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Perfect shade, easy to apply, high SPF
detailedReviews 228: content: I love the coverage I think it could fully cover everything but I am a more light to medium coverage than full. Love that this has spf 50+sun protection always great to have. The texture is light but the shade is thick if that make sense. Easy to apply. I used blending brush but didn't like the finish so end up pathing with my fingers and ended up with more smooth texture. The reason I gave this product 3 star is because it's not transfer proof it's really embarrassing the product transfer to anything that touches my face even the lightest thing even more my hands and collar or lining of my shirt. So yea, this product could have been perfect. I hope they improve it and make it transfer proof like other brands.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 3
title: Good coverage, but not transfer proof
detailedReviews 229: content: Not for sensitive skin types! I'd recently ran out of my everyday CC cream by 'Juice Beauty' - the ONLY CC cream I've ever repurchased, and had a small tube of this - a product I've heard lots about, and decided now's as good as any time to give it a try.
The pros: it has a higher SPF...50 as opposed to JB's 30, it's not anywhere near as 'dewy', and likewise has an ingredients list that reads like an encyclopedia of botanicals!
The cons: it's costlier per ml. And more importantly something in that mix, I'm guessing the citrus oils; gave me a rash on my nose and forehead after less than a week of applying every morning, and I ended up giving this away. It could also have been the silicones or possibly the Eucalyptus oil...who knows?
Disappointed to say the least, as the coverage was PERFECT for me - medium, not too dewy and didn't emphasize any of my fine lines or general rough texture (on those days I've been too lazy to exfoliate) which I was fearing it might do from reading some of the other reviews. For a short while I felt like I'd found an even better version of my beloved JB CC cream, and was happy to overlook the price difference, but unfortunately it wasn't meant to be. If you're sensitive to essential oils or silicones, then definitely try before you buy!
~ My Sephora Top 7 must-have list ~
(My top 7 must-have beauty products of all time, focusing mainly on my purchases at Sephora)
1. Hair Loss Treatment: ‘Divine Herbal’ - Hair Oil
2. Shampoo: 'Sephora Collection' - Deep Cleaning Shampoo
3. Face Mask: ‘Peter Thomas Roth’ – Pumpkin Enzyme Mask
4. Pigmentation + Anti-Aging Serum: ‘Divine Herbal’ - Facial Treatment Serum
5. Face Scrub: ‘Sisley' - Botanical Gentle Buffing Cream
6. Lip Balm: ‘Nuxe’ – Reve De Miel Lip Balm
7. Lip Liner: ‘Sephora Collection' - Rouge Gel Lip Liner
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 2
title: Good coverage, not dewy, but sensitive skin issue
detailedReviews 230: content: I received this product for free in exchange for my honest review. I love how natural this looks on my skin! It doesn't get cakey or sit in wrinkles/creases. It's super lightweight and blends so flawlessly. I also appreciate the long lasting wear, and how well it holds up against California weather. A little goes a long way with this. I only have to use a tiny amount to get a good spread. I was worried about picking the wrong shade, as I'm not very good with those things, but the model photos helped so much, and the shade I chose ended up matching me perfectly! This is one CC+ I would definitely recommend to my friends!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Natural look, blends flawlessly, long-lasting wear
detailedReviews 231: content: Alright, I can't believe I'm actually posting a picture of my face on here, but I'm pretty sure this is the makeup equivalent of "bros code", so, all for you, ladies!
This product has great coverage, but warning: it's not for dry skin. If you're dry like me, you'll need primer, moisturizer, and some serious prep. If you want a quick sunscreen with coverage, this isn't it.
From a distance, it looks nice. I'm Latina, and the shade matched well. But up close? Dry patches everywhere, even after layering vitamin C and two rounds of CeraVe moisturizer. It just doesn't vibe with super dry skin even though you put on some moisturizer.
Probably great for combo or oily skin, but if you're team dry like me, be ready to put in some work.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 4
title: Great coverage, but needs serious skin prep
detailedReviews 232: content: Absolutely fabulous. I bought this first in Chicago two years ago in Feb 2023, never heard of the brand, brought home two tubes after trying it out in the shop with the help of a consultant. I have very pale skin in the winter and then freckles in the summer, so now I have two different shades of Fair. I had another consultation in Dublin who recommended the slightly warmer version of Fair for the summer. Having SPF50 is just great, even for a day like today in England. I had no idea Boots sold this brand until I visited a big Boots in London. What a find. But like any product, you should get help in choosing both a colour and the texture. It's no good moaning on here from just buying on line. You're likely to buy the wrong one.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Fabulous, get help choosing shade and texture
detailedReviews 233: content: She really lives up to her name! As you can see in the pictures, I’ve used up almost the whole tube. I’ve been using this product since sophomore year of high school (6 years ago) and even after trying so many different foundations and cc creams, this one is by far the best. It never looks caked and genuinely looks like your real skin. It gives the perfect amount of coverage and leaves you with glowy skin. When I got my senior pictures done, I specifically remember my photographer asking what base I used and when I told her it was It cosmetics, she said she could tell. She went on to further state that she actually recommends it because it appears best in photos and I have to agree! Totally worth the money and will last you forever, I usually use one pump for my whole face, and the whole tube lasts me about 6 months!
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: Lives up to name, looks like real skin
detailedReviews 234: content: I love an "All in one Product!"
The IT Cosmetics CC + Cream is The "IT" CC Cream. It instantly concealed and evened out my skin tone. IT is has a lightweight airy texture that feels hydrating. IT gives you a beautiful full coverage finish which you could build up to your liking. IT has SPF 50 for the ultimate sun protection and no weird white cast. And IT has Anti-Aging ingredients like Hyaluronic Acid, Niacinamide, and Vitamin E. Which plumps the face, minimizing the look of fine lines and wrinkles, soothes and nourishes the skin, and gives you that flawless radiant skin look. I have been using IT Cosmetics for a very long time and they never disappoint and I will always buy their products over and over again.
marketplace: google
source: google
sourceLogo: https://i.flash.tech/a/rs:fill:300:400:0/g:sm/plain/s3://flash-creatives/images/merchants/google
starRating: 5
title: All-in-one product, flawless radiant skin