items 1: articleHeading: Retail India News: Performax Joins Forces with AIFF as Official Kit and Merchandise Sponsor for Indian Football
articleLink: https://www.indianretailer.com/news/retail-india-news-performax-joins-forces-aiff-official-kit-and-merchandise-sponsor-indian
articleSummary: This article details Performax's sponsorship deal with the All India Football Federation, highlighting its strategic importance.
articleTitle: Indian Retailer
articleType: web_article
favicon: https://indian-retailer.s3.ap-south-1.amazonaws.com/s3fs-public/favicon.ico
snippets: Performax, the high-performance and technically advanced sportswear brand from Reliance Retail's extensive fashion and lifestyle portfolio, has formed a strategic alliance with the All India Football Federation (AIFF) to assume the prestigious role of the official kit and merchandise sponsor for the Indian football team., Performax is positioned as a leading homegrown sportswear brand with aspirations to become a premier Indian sportswear brand on the global stage., By partnering with the AIFF, Performax aims to enhance its brand visibility and align itself with the growing potential of football in India.
type: ARTICLE